The Planning Case of Xinyang Tea Culture Festival

Xinyang tea culture festival

Second, the activity background:

Xinyang is called "China Tea Capital", and its tea culture has a long history. After thousands of years of precipitation, a unique Xinyang tea culture has been formed. In order to better inherit and carry forward this culture and improve the popularity and influence of Xinyang tea, the municipal government decided to hold Xinyang Tea Culture Festival in May every year, providing the general public and tourists with an opportunity to learn about Xinyang tea culture and taste Xinyang tea.

Third, the purpose of the activity:

1. Strengthen the inheritance of Xinyang tea culture and improve the awareness and understanding of Xinyang tea culture among citizens and tourists.

2. Promote Xinyang tea brand and improve the popularity and influence of Xinyang tea.

3. Promote the development of tea industry and cultural tourism.

Fourth, the activity time:

It is held in mid-May every year for seven days.

Verb (short for verb) activity:

1. Opening Ceremony: A grand opening ceremony was held, and government leaders, tea culture experts, famous tea merchants and tea masters from all over the country were invited to attend.

2. Tea Exhibition: A tea exhibition area will be set up in the venue to show the types, characteristics and health care value of Xinyang tea, and a tea knowledge lecture will be held to let citizens and tourists know more about Xinyang tea.

3. Tea performance: Invite tea masters to perform exquisite tea and show tea ceremony culture.

4. Tea Fair: Invite representatives of tea enterprises and tea merchants from all over the country to participate in tea industry negotiation, cooperation and exchange.

5. Tea drinking experience: Set up a "tea tasting area" in the venue to let citizens and tourists taste Xinyang tea and learn more about Xinyang tea.

6. Tea culture activities: hold a series of tea culture activities, such as tea singing and dancing competitions, tea tasting competitions, tea fun games and so on. Let citizens and tourists feel the unique charm of Xinyang tea culture.

Seven. Activity arrangement:

1. Organizer: Xinyang Municipal Government

2. Organizer: Xinyang Cultural Tourism Bureau

3. Cooperation units: Xinyang tea enterprises, tea culture institutions, etc.

Eight. Activity promotion:

1. Preheating publicity: publicize the information of activities through online media, newspapers, radio and other media to strengthen the publicity of tea culture knowledge.

2. Publicity during the event: During the event, publicity will be strengthened through sign-in walls, posters, WeChat official accounts, etc., so as to enhance the visibility and social influence of the event.

Nine. Activity budget:

1. venue rental fee: 65438+ 10,000 yuan.

2. Cost of tea exhibition and facilities: 6.5438+500,000 yuan.

3. Cost of tea performance: 200,000 yuan

4. Tea Expo fee: 300,000 yuan.

5. Tea drinking experience cost: 6,543.8+10,000 yuan.

6. Cost of tea culture activities: 200,000 yuan.

7. Publicity expenses: 200,000 yuan

8. Other expenses: 6,543,800 yuan+0.5 million yuan.

Total budgeted cost: 6,543,800 yuan+200,000 yuan.

Note: The above budget is for reference only, and the actual cost is adjusted according to the scale and demand of the activity.

X. Benefits of the activity:

1. Improve the popularity and influence of Xinyang tea.

2. Promote the development of tea industry and cultural tourism.

3. Strengthen the inheritance of tea culture, and improve the public and tourists' knowledge and understanding of Xinyang tea culture.

4. Increase the income of local people and promote local economic development.

5. Enrich the cultural life of citizens and tourists and improve people's cultural quality.