Why China is not a host country for the World Tourism Conference

As the world’s largest source of outbound tourists and the fourth largest inbound destination country, China’s tourism industry has continued to accelerate its internationalization process and has begun to show a more balanced and benign trend of “inbound and outbound mutual promotion”.

Data from the National Tourism Administration’s 2017 work conference show that total tourism revenue in 2016 is expected to reach 4.69 trillion yuan, a year-on-year increase of 13.6%. The tourism industry’s comprehensive contribution to the national economy will reach 11%; international tourism revenue will be 120 billion yuan. US dollars, increased by 3.8% and 5.6% respectively, of which 28.15 million foreigners were received, an increase of 8.3%; inbound tourism has grown for two consecutive years after lingering for many years, reaching 138 million in 2016.

China is a big tourist country, but it is not yet a strong tourist country. China is the fourth largest tourist receiving country in the world, but in terms of economic benefits and branding, there is still a gap between the comprehensive strength of tourism and the world's powerful countries. “Firstly, there are still relatively few world-class brands and destinations, and secondly, there is a lack of world-class multinational tourism groups. There are more than 20,000 travel agencies in the country, but the total operating income of these 20,000-plus travel agencies in 2016 was only It accounts for 40% of American Express and 50% of Japan Transportation Corporation.

”