What is green tourism?

There are broad and narrow definitions of green tourism. Green tourism in a broad sense refers to all kinds of pro-environment or environmentally friendly tourism products and services. Green tourism in a narrow sense is rural tourism, that is, activities that take place in rural areas, mountainous areas and fishing villages. The green tourism discussed in this paper is generalized.

(B) the connotation of green tourism

"Green" is often used to describe the connotations of "environmental protection", "return to nature" and "life". "Green tourism" is only a figurative statement, which is used to guide the development direction of tourism enterprises in environmental management. It can be understood as similar to the concepts of sustainable tourism and eco-tourism, that is, while providing comfortable, safe and healthy products for the society, we should make rational use of resources and protect the ecological environment with a responsible attitude towards society and the environment. Green tourism integrates the concept of sustainable development and runs through the idea of harmonious coexistence between man and land. Therefore, the so-called green tourism means that participants including tourists, restaurants, scenic spot managers, travel agencies and tour guides should respect nature and protect the environment in all aspects of the whole tourism process. Green tourism is based on understanding, protecting and not destroying the natural ecological balance. It is a comprehensive embodiment of economic development, social harmony and environmental value. It requires operators and tourists to raise their awareness of environmental protection. At the present stage, the construction and development of China's tourism enterprises need to consider the minimum damage to the environment and the minimum consumption of resources and energy in the course of operation, provide green tourism products to customers, actively participate in environmental protection and tourism resources protection activities, properly handle the relationship between protection and development and utilization, and realize the "win-win" of social, economic and ecological benefits. As a tourist, it is to ensure your own safety, not to harm animals and plants, to consume green and to protect the environment at the same time.

As a new form of tourism, green tourism has multiple functions such as sightseeing, vacation, rest, scientific investigation, exploration and popular science education. For tourists, it is not only a pleasant experience, but also a learning experience. It does not simply use the natural environment, but relies on the parallel relationship between nature and tourism, and travels on the basis of awe of nature and environmental awareness. It increases the opportunities for tourists to get close to nature and deepens people's understanding of life.

(3) Green certification system

Green tourism pursues the road of sustainable development. With the development of tourism, the infrastructure construction of tourist destinations has been strengthened, the income of local people has increased, natural and cultural heritage has been effectively protected, and exchanges between tourists and people in tourist destinations have been realized. Therefore, the tourism industry in 2 1 century will implement stricter environmental management standards. At the same time, with the improvement of people's awareness of environmental protection, tourists will consciously seek "green vacation" and environmental protection tourism services. Based on this demand, the World Travel and Tourism Council, the world's largest travel and tourism industry leader organization, began to advocate the implementation of "ISO 14000" series standards and "Green Earth 2 1" certification in the tourism industry in the early 1990s. Nowadays, "ISO 14000" and "Green Earth 2 1" have become internationally recognized certification marks for the sustainable management of environmental quality in the travel and tourism industry, which are the magic weapon for the sustainable development of tourism and the stepping stone for the tourism industry to enhance its competitiveness and enter the international market.