Analysis of Netease Youdao Dictionary APP Products

? Foreign language learning needs the help of dictionaries. However, the traditional paper dictionary has many shortcomings: it is bulky and heavy, and it is inefficient and troublesome to look up words according to the index. Subsequently, the birth of electronic dictionary made it efficient to look up words, which was deeply loved by students. However, the electronic dictionary is also not small, and it needs to be carried at any time. The most important point is that the word library is incomplete and cannot be supplemented in time.

? With the rise of the mobile Internet, a number of dictionary apps came into being. Among them, the most widely used one is Netease Youdao Dictionary. People's dependence on the mobile Internet hopes that all aspects of life can be solved by mobile phones, and learning is no exception. Youdao dictionary solves the disadvantage that traditional dictionaries and electronic dictionaries are inconvenient to carry, and at the same time, it can also look up words quickly.

? The product positioning of Youdao Dictionary APP is a tool-based product based on mobile clients, with translations, essays and excellent courses, hoping to build a diversified foreign language learning and education exchange platform.

The main target users of Youdao Dictionary are students, white-collar workers and other groups who need to learn foreign languages or read foreign materials.

? Netease's core function is to serve as a tool for translating queries. There are three kinds of query methods: input query, photo query and voice query, among which input query is the most commonly used. There are some problems in the photo query, such as hand shaking, unclear capture and frequent recognition errors. When inputting words, there will be Lenovo recommendation, which saves a lot of trouble and improves efficiency. At the top of the query results are commonly used explanations, which are as follows: network explanation, classic examples, user contribution, Ying Ying explanation, synonyms and encyclopedia. There is also a view more button at the back of each item, which should save space and enable users to pay attention to the other parts below. What is more commendable is the "adjust the order of cards" at the bottom. You can put your commonly used functions on the top according to your own preferences for easy viewing.

? Among them, "user contribution" should be to improve user adhesion and make users participate in it. Try to get close to UGC. But so far, most words have not been contributed by users.

? At present, students, white-collar workers and other groups who need to study and read English materials are the users who use Youdao dictionaries the most. Among them, most of them are college students. When reading foreign language documents or studying, they can directly take out their mobile phones to search for words they can't understand. Generally, commonly used words can be found, and polysemous words can also be judged according to example sentences.

? In another case, when reading papers or foreign language materials, if the translation ability is poor, you can directly use its translation function, but the translation result is not necessarily satisfactory. At this time, you can use the human translation function to give you a satisfactory answer. This function is also one of the proper charging modules. This function is more user-friendly. It can be used for those who pursue translation accuracy.

? More humanized search association function, as well as network interpretation can increase accuracy. In fact, photo translation can be a popular function, but it is necessary to improve the algorithm and image recognition ability. This will bring more convenience to users and improve efficiency.

Youdao has another function that I personally think is very good, that is, it can add a thesaurus, including the 21st century English-Chinese dictionary and professional dictionaries in various fields. It can improve the accuracy for people who read professional papers and documents.

? The function typesetting is too messy and complicated, and there is repetition. For example, when the "Dictionary" page is pulled down, an index column appears at the top-recommendation, my attention, selection column and all columns. It is repeated with the content in "My" at the back. Personally, I think the index column above can be deleted.

? Youdao typesetting has many hidden features, which is not conducive to users to discover and use its functions. As a result, many excellent functions are not often used. For example, the function of expanding thesaurus can be placed in the "dictionary" section of the home page, which will encourage users to discover this function earlier. Put it in "my" and at the bottom of the page, it is basically not easy to be found.

? Netease wants to make a platform for foreign language learning interaction, and can continue to work hard in this direction. It is necessary to enhance the user's adhesion, rather than simply using this product to query. To arouse the enthusiasm of users to learn English and improve their interaction, we can share learning methods and interesting things in learning.

Some users are mostly students and white-collar workers. We can try to attract older people and increase the oral environment. In our life, the number of middle-aged and elderly people traveling abroad is increasing. It can increase English learning in tourist situations, as well as real-time and accurate English translation, and attract middle-aged and elderly users to use abroad.