Why does blue become the most commonly used color in UI design?

1. The vast majority of users like this color

A survey pointed out that the vast majority of people like blue, and blue is considered the safest design color worldwide. color.

2. Blue is related to nature

Clear sky and pure water show a beautiful blue color most of the time. They represent good weather and healthy water sources. This closeness to nature is deeply embedded in human genes, and is externally manifested in a preference for blue.

Blue is the color of the ocean and the sky, a natural color.

3. Blue is still a universal color for UI designers

From the perspective of UI designers, this is a versatile and practical color. Among the common colors, red, orange, and green all have a strong emotional impact on users. Yellow is often used as a warning. Red can awaken users' passion and also indicate danger, while green is often related to health and safety. Compared with them, , blue is significantly more versatile.

4. The emotion conveyed by blue is relatively more abstract

It can also convey the feeling of "innovation" and "technology". Therefore, when a company adopts a blue LOGO, it often makes people think of technology and innovation.

5. Blue makes people feel safe

Therefore, many travel-related apps and websites will be happy to adopt blue UI design. It faintly conveys a feeling of reliability and trust, and is undoubtedly a good choice for travel-related applications and websites.

6. Blue makes the product look more trustworthy

More accurately, it will make users more likely to think "this is the product I want". When this When the feeling is combined with the operation and characteristics of the brand itself, it can form a trustworthy brand character.

Blue is calming and can make people feel balanced and wise. Many financial service companies also choose blue as their brand color.

7. Blue is also friendly enough for color blindness

The largest group of red-green blind people can clearly distinguish blue.

Color effects in the eyes of color-blind users

Blue is the main color of Facebook, because Zuckerberg is color-blind. As he said: "For me, blue is my favorite color." Easy to distinguish colors, I can control all blues.

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