How does the tourism industry promote its own small program?

1. The applet "comes with its own" traffic

The WeChat search applet has supported keyword fuzzy search, and the name of the applet can be up to 2 words, so a good name for the applet can also bring a lot of search traffic. Try to choose products or services and industry vocabulary with large search volume.

In addition, the function of nearby applets is particularly important for offline businesses, which can cover users in Fiona Fang for 5 kilometers. Each applet can be bound to 1 locations. If you choose a location within your business scope, you will be introduced to nearby online users.

2. Get new customers

How to publicize is not as impressive as "real offers", such as "new users are reduced" and "full reduction coupons". Through initial communication, a group of start-up users can be quickly obtained.

You can also try to get users to help you drain, and the method is also "inducement". Inviting friends to bargain, sharing coupons, group work by many people, and letting users share "posters with small program codes" to your circle of friends are all very effective ways to attract new ideas.

3. Retain and transform

After refreshing, users should be retained and transformed into customers. In addition to using applet message push to recall users and cultivate habits, binding WeChat official account to push high vertical content is also a good way to keep it.

you can also give preferential treatment to consumers to guide them to repeat consumption, and gradually reduce the intensity of preferential treatment until users get into the habit, but ultimately whether customers can be retained depends on products and services.

4. Learn to market

Good marketing activities can bring a large number of users in a short time, and the secret lies in "catering to human nature". Therefore, while ensuring interest and creating topics, we must also meet the needs of users for self-expression, so as to actively forward and share.

At the same time, offline promotion seems to be outdated, but it is still very effective. Besides advertising, it is also very effective to find the target users to "push", but it takes more manpower and time, so it depends on the business.