Traditional Culture Encyclopedia - Travel guide - Which of the following are the visual symbol elements of the image of a tourist destination?
Which of the following are the visual symbol elements of the image of a tourist destination?
the name of the tourist destination, the emblem of the tourist landmark, the standard characters of the tourist destination, the symbolic mascot of the tourist destination and the souvenirs of the tourist destination.
the 21st century is the Age of Image, and the competition of "image power" will become one of the dominant forms of market competition. Therefore, in the process of tourism resources development and planning, the shaping of tourism image (TIS, also called tourism destination image) plays an important role. If the image of a tourist destination is vague and chaotic, it is difficult to attract potential tourist groups, and at the same time, it will make the real tourist experience dull and reduce its return rate. The distinctive, intimate and touching image of tourist destination is the source of forming a huge tourism market, and it can form a monopoly position in the tourism market for a long time.
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