Social prejudice of students majoring in tourism in secondary vocational schools: the view of tourism vocational education

1. My Opinion on Tourism Vocational Education

; 34 The undergraduate major of high-star hotel management jointly organized by Qingdao Tourism School and Qingdao University scored 276.5 points.

Qingdao Tourism School started tourism vocational education from 1986, and it has gone through 30 years of vocational education.

The school has 34 undergraduate training courses every month, a five-year all-round training plan, 3-2 years of continuous higher vocational education, general vocational education experimental classes, vocational secondary schools and so on. Based on the positioning of Qingdao as an internationally renowned tourist city, a national comprehensive transportation hub city, an international cruise home port, a high-star hotel and other key areas, Qingdao is closely involved.

2. Views and suggestions on tourism vocational education

Tourism, known internationally as tourism industry, is a comprehensive industry that relies on tourism resources and facilities to attract or receive tourists and provide them with six links: transportation, sightseeing, accommodation, catering, shopping and entertainment. Tourism business consists of three parts: tourism, transportation and passenger transport, and accommodation represented by hotels. They are the three pillars of tourism.

1. Among tourism majors, tourism management is the most popular and employed major.

Tourism management is a new discipline established with the development of China. In China, although this discipline was born only 20 years ago, it has become an important discipline department in the discipline system of business administration. Cultivate senior professionals with professional knowledge of tourism management who can work in tourism administrative departments at all levels and tourism enterprises and institutions.

Tourism management majors cultivate the basic knowledge and skills of management and service of tourism enterprises, engage in management and reception services of travel agencies, tourist hotels and other tourism industries, as well as advanced technical application-oriented professionals.

2. Development of scenic spots

Multi-industry integration has become the foundation of tourism development. This multi-industry and multi-professional technology integration puts forward high requirements for tourism development consultation.

Tourism consultation needs product planning, marketing planning, investment operation planning, architectural planning, landscape design, architectural design, decoration design and so on. Therefore, it has become a multi-disciplinary technical cooperation business, which requires the integration of multiple professions.

3. Tour guide

Tour guides are mainly divided into Chinese tour guides and foreign language tour guides. Its main job is to guide tourists to feel the beauty of mountains and rivers, solve possible emergencies during the journey, and give help in accommodation and transportation.

In China, anyone who wants to engage in tour guide business must take the tour guide qualification examination according to the regulations. Those who pass the examination shall be entrusted by the tourism administrative department of the State Council to issue the qualification certificate of tour guide by the tourism administrative department of the people's governments of provinces, autonomous regions and municipalities directly under the Central Government.

4. Travel agency planning and scheduling is the combination of planning and scheduling. It is a kind of work for travel agencies to arrange reception plans for tour groups and individual travelers, count relevant information, and undertake tourism service procurement and related business dispatch related to reception. As far as planning adjustment is concerned, cost leadership and quality control are the two cores of planning adjustment positions.

3. The impact of education on tourism

Tourism value can be analyzed from economic value, entertainment value, educational value and cultural value.

1. The economic value of tourism

The promotion of tourism economy is very obvious. Tourism promotes local consumption of food, clothing, housing and entertainment, and directly or indirectly brings benefits to local governments and shops. At the same time, the increase in the number of tourists has also stimulated local consumption and provided more tourism-related employment opportunities for local residents.

2. The entertainment value of tourism

In today's fast-paced and stressful society, travel is an effective way to relax. Through traveling, you can relax and broaden your horizons while visiting the great rivers and mountains of the motherland.

3. Edward

Tourism plays a positive role in improving our spiritual and cultural life. China has a long history of 5,000 years, and every scenic spot in China has a strong historical charm. Inheriting and developing China culture is an important task for the people of China. Holidays are an effective way to spread culture. From written historical knowledge to ancestors' personal experience of living environment, tourism can make us understand the significance of culture and history more deeply. China people's spiritual and cultural level has been improved by visiting the great rivers and mountains of the motherland and various places of interest.

Tourism management is very important, and we must take the road of sustainable development! You can't exhaust your resources!

4. Tourism professional view

With the rapid development of tourism economy, tourism management specialty has gradually developed. Tourism management major is a two disciplines in the Department of Business Administration. Although it is not as extensive as other science majors, it is more refined than other majors.

It is a comprehensive major in tourism, management and culture. Tourism management major is divided into two aspects: the direction of tour guide and international tour leader and the direction of hotel. The training goal of tourism management major is to cultivate applied and extroverted talents who meet the needs of socialist market economy construction and tourism economic development, have good professional ethics and basic qualities of modern tourism and enterprise managers, and have excellent professional skills in tourism management.

5. The influence of education level on tourism

The purpose of tourism higher education is to make tourism more professional and let people feel the beauty of tourism.

6. Views and understanding of tourism vocational education

Chengdu Aviation Tourism Vocational School was established with the approval of Chengdu Education Bureau. It is a full-time secondary specialized school specialized in training civil aviation flight attendants, civil aviation air safety, civil aviation safety technology management, airport operation, aviation logistics, aircraft maintenance, high-speed railway passenger transport and other professionals. It is also the only secondary school affiliated to Sichuan Southwest Aviation Vocational College in China.

The school belongs to Sichuan Pan American Education Investment Education Group, the largest civil aviation ground education group in China. It is one of the few civil aviation service colleges in China where students can obtain civil aviation security personnel qualification certificate, civil aviation passenger qualification certificate, civil aviation freight forwarding qualification certificate and civil aviation dangerous goods carrier qualification certificate.

7. Views and understanding of tourism vocational education

Courses offered by tourism management majors: management, economics, business administration, introduction to tourism, tourism management, tourism policies and regulations, travel agency business, travel agency management, tourism geography, tourism psychology, tourism economics, travel agency operation and management, tourism marketing, tourism English, tourism accounting, hotel management, hotel catering, introduction to tourism, tourism culture, tourism development and management, scenic spot planning and management, tourism safety, The main practical teaching links of human resource management, eco-tourism, tourist sources, regional overview, tourism financial management, tourism project management in tourism enterprises, tourism information system and microeconomics include tourism industry survey and tourism enterprise internship, which are generally arranged in 10- 12 weeks. Employment Orientation Graduates majoring in tourism and leisure management can engage in tourism economic management and enterprise management in tourism administrative departments, travel agencies, tourist attractions, tourism consulting companies, tourism e-commerce enterprises, tourism planning institutions and theme parks; Or a self-employed person in the tourism and leisure industry. Details are as follows: 1. The employment of the staff of the tourism administration department shall be carried out through the way of civil servants. The specific process includes online registration, on-site registration, written interview, physical examination, list publicity and other links. Employment units include provincial, municipal and county tourism bureaus and their subordinate enterprises and institutions. The specific location of each unit is determined as required. Please refer to the civil servant enrollment brochure of that year. 2. The functional departments of travel agencies are divided into: business department, plan adjustment department, reception department, tour guide department, liaison department and finance department. Business department: responsible for the marketing planning of travel agency products, the travel agency business such as soliciting groups and ground contacts, and the organization and marketing business of conferences and small and medium-sized exhibitions; There are main positions such as manager, assistant, secretary, group and ground connection. Plan adjustment department: specifically operate the business of travel agencies, including designing tourist routes and quoting prices. Reception department: receiving guests and other visitors. Department: arrange tour guides to take the group. A tour guide needs a tour guide card. External relations department: the spokesperson of foreign travel agencies, who often go to other cities to promote travel agencies. Finance Department: Responsible for all fund operations of travel agencies, and the staff should have certain accounting knowledge. 3. The main business of tourism consulting company includes: outbound tourism consulting, domestic tourism consulting, tourism management specialty, tourism intermediary, business investigation consulting, immigration study consulting, hotel reservation all over the country, tourism (business) vehicle reservation, conference and exhibition, tourism consultant, tour guide training service, etc. With the National Professional Standard for Tourism Consultant Training, the National Vocational Examination Outline for Tourism Consultant Training and the Textbook for Tourism Consultant Training Examination passing the expert evaluation of the National Vocational Qualification Training and Appraisal Experimental Base, the training of tourism consultants has been tested and evaluated nationwide. According to the person in charge of Tianjin Tourism Consultant Certification Center, the average salary of the first batch of 100 students in Chengdu during the probation period is 2385 yuan. Tourism consultants are divided into assistant level and division level, and take the national unified examination after training. After passing the examination, he will be awarded the certificate of tourism consultant of the National Vocational Qualification Training and Appraisal Experimental Base, and his personal data will be entered into the China Tourism Consultant Network and the National Vocational Qualification Training and Appraisal Experimental Base Network. The first national unified examination for tourism consultants in 2008 will be held on June 22nd, and tourism consulting will become the hottest new occupation. 4. Tourism e-commerce enterprise tourism is considered to be one of the industries with the strongest sensitivity to the Internet. Together with finance, software and online bookstore, it is called the four industries most suitable for operating on the Internet. It can be seen that the development prospects of tourism e-commerce enterprises are promising. The main business scope of tourism e-commerce enterprises includes providing tourism information and booking hotels.

6. Tourism Marketing Planning Enterprise The emerging tourism marketing planning enterprise is a marketing planning enterprise that has expanded from the marketing planning work of the original travel agency business department to an independent tourism market. It is a new tourism industry produced by the new division of labor in the process of tourism development. Including the marketing planning of tourist attractions, large-scale tourism performances, large-scale tourism activities, tourist routes and tourist destinations; Also engaged in the organization and marketing of exhibitions. They are the bridge between tourism demand market and tourism supply market, providing tourists with tourism consumption products and their combinations (entities and information) and groups (entities and information) that consume tourism products and tourism destinations; The popularity of some large-scale tourism products in the market is not unrelated to the operation of tourism marketing planning enterprises, such as a large-scale live song and dance "Impression of Liu Sanjie". As a new tourism marketing planning enterprise, it has a huge business volume and capable personnel. Employees are required to have high academic qualifications, understand the development status of tourism enterprises, understand the trend of tourism consumption, have high communication and immediate response ability to market changes, and have good team spirit and integrity. Most tourism planning enterprises have e-commerce business. 7. Graduates of tourist attractions can engage in the management of tourist attractions. National Tourism Administration's Report on the Development of Tourist Attractions in China in 2005 shows that by June 5438+ 10, 2005, there were about 20,000 tourist attractions in China, including 140 1 one, national key scenic spots 177 and national nature reserves. Scenic spots in the United States form half of China's tourism industry. These scenic spots are all over the country, and any kind of scenic spots is the way out for employment. Therefore, many scenic spots have created good opportunities for the employment of tourism and leisure management majors. 8. Theme park graduates can engage in the management of theme parks. Theme parks are divided into paradise type, folk type, historical type, concentrated landscape type, science and technology type, etc. There are Happy Valley, Sea World, Ice and Snow World, etc. Folk customs include folk culture villages and ethnic culture villages. History such as Song Cheng in Hangzhou, Tang Cheng in Wuxi and Three Kingdoms; Guangxi's paradise, Xanadu, fool's paradise, etc. Window of the World, splendid china and other concentrated landscapes. Dinosaur museum, space science center and other technologies. 9. Graduates of tourism and leisure clubs can be engaged in the management of golf clubs, fitness clubs, rock climbing clubs, beaches, desert sand sliding clubs and other industries, as well as the management of bars, KTV and other entertainment places. In addition to the above-mentioned traditional clubs, small and medium-sized clubs, houses and bars have appeared in some large and medium-sized cities or tourist destinations, such as pottery clubs, batik bars, fishing clubs and cooking clubs. 10. tourist resort tourist resort is a tourist place integrating entertainment, accommodation, catering, dance halls, conference halls and large parking lots. With beautiful environment and complete facilities, it is a good place for holiday and leisure travel, and it is increasingly favored by tourists. Graduates majoring in tourism and leisure management can engage in the management of tourist resorts. 1 1. With the rapid development of tourism in tourism vocational secondary schools and vocational secondary schools, there is an increasing demand for grassroots tourism talents. Tourism vocational secondary schools, tourism vocational secondary schools or tourism classes in vocational secondary schools and middle schools have developed rapidly, and engaging in tourism vocational education is also a good choice for tourism graduates to find jobs. 12. Self-employed tourism in the tourism and leisure industry involves various personalized souvenir shops, tourist inns with economic characteristics, bars and teahouses with cultural taste, flavor catering and snack industries, the aforementioned pottery bars and batik bars, gardening bars that teach flower planting and bonsai making, flower bars that arrange flowers, photography bars, etc. It is possible to engage in self-employment in tourism and leisure industries in cities and tourist destinations.

13. Go to the countryside and participate in the development of rural tourism and leisure industry. The development of urbanization and the acceleration of new rural economic construction have promoted the development of rural tourism and leisure industry, especially around big cities. Experts such as Professor Liu Deqian, editor-in-chief of 755-79000, predict that rural tourism will soon occupy half of China's tourism industry in the United States. The vast number of rural tourism talents are extremely scarce, and the rural tourism and leisure industry is a vast world for tourism graduates to display their talents. Participate in rural tourism development, manage rural tourism hotels, conduct rural tourism marketing planning, organize rural tourism commodity production and operation, or engage in rural tourism secondary vocational education and tourism skills training. Adjust measures to local conditions; It can be entrepreneurship, such as organizing rural tourism marketing planning enterprises, raising funds with local farmers to run rural tourism leisure enterprises, and leasing rural tourism resources to set up small and medium-sized rural tourism enterprises; It can also be used in rural tourism and leisure enterprises.

8. The influence of education and occupation structure on tourism market

Exert influence

Tourism can bring huge economic income to the country and society and get rid of regional poverty. Because its investment is generally low, it is of great help to poor areas.

It has promoted business consumption and accelerated economic growth.

The departments that rationally optimize the industrial structure, as non-productive industries, have promoted other related industries.

The rapid development of transnational tourism has also played a positive role in domestic foreign exchange income.

Tourism, known internationally as tourism, refers to a comprehensive industry that relies on tourism resources and facilities to attract or receive tourists and provide them with services such as transportation, sightseeing, accommodation, catering, shopping and entertainment. Tourism business consists of three parts: tourism, transportation and passenger transport, and accommodation represented by hotels. They are the three pillars of tourism. Tourism resources are an integral part of tourism, including natural scenery, historical sites, revolutionary sites, construction achievements, ethnic customs and so on. Harmony is the charm of tourism management.

Tourist facilities: including tourist transportation facilities, tourist accommodation facilities, tourist catering facilities, tourist amusement facilities, etc.

Tourism: including the combination of various services and management behaviors, is the reception capacity of operating tourism.

Tourism types organize domestic tourists to travel in their own countries.

Organize domestic tourists to travel abroad.

Or attract foreigners to visit their own countries.

In fact, it can be concluded that tourism not only promotes national and regional economies, but also promotes cultural exchanges and cultural growth around the world. In today's economic globalization, mutual recognition of cultures can make global cooperation and communication smoother and more effective.