The characteristics of tourism network marketing advertisements are as follows.

Accurate positioning and diversified communication channels.

1, accurate positioning: Online advertising platforms can deliver targeted advertisements according to users' personal information and interest preferences to achieve more accurate advertising communication. By analyzing users' browsing history, search behavior and social media data, advertisements can be accurately displayed to potential tourism target customers.

2. Diversification of communication channels: The Internet era provides a variety of communication channels, and travel advertisements can be published through social media platforms, blogs, forums, travel websites and other channels. These channels can cover the vast number of network users and increase the exposure and dissemination of advertisements.