Traditional Culture Encyclopedia - Travel guide - Where can I go to clear my annual leave? Theme hotel immersive vacation "out of the circle"
Where can I go to clear my annual leave? Theme hotel immersive vacation "out of the circle"
The balance for 2021 is already insufficient. Has your annual leave been "cleared"? "Immersive" vacation in theme hotels has become the choice of more and more people. Data from Tuniu Travel Network shows that since October, the average daily searches and bookings for theme hotels with labels such as parent-child, e-sports, paradise, and hot springs have continued to rise.
Most theme hotels have complete supporting facilities and can provide tourists with one-stop services, including travel, accommodation, scenery, food, etc. Many people are attracted by this worry-free way of traveling and vacationing. What's more, some people will simply find a favorite theme hotel and "lay back" for the entire vacation.
When fairy tale scenes come into reality, parent-child hotels explore new ways of IP implementation
The parent-child travel market continues to be hot, driving up consumer demand for parent-child themed hotels. The "China Parent-Child Cultural Tourism Industry Development Report (2021)" previously released by the China Tourism Association Parent-Child Tourism and Youth Camp Branch mentioned that parent-child tourism has developed from only focusing on "children" to paying equal attention to "parents and children." As the distinctive Millennial generation begins to change their identity as parents, parents’ mentality of accompanying their children has changed from the past “I am there” and “accommodating the child” to “playing together” and “having fun together”.
In Tuniu’s “Good Places for Walking Kids” selection list, in addition to first-tier cities such as Beijing, Shanghai and Guangzhou, Sanya, Changzhou, Nanjing, Wuxi, Qingdao, Huzhou, Hangzhou, Xi’an and other places are also family-friendly hotels. Book popular destinations.
Currently, most of the well-known parent-child theme hotels on the market are built according to scenic spots or amusement parks. The Yinrun Jinjiang Castle Hotel, located deep in the mountains of Anji, Zhejiang, is adjacent to the country’s first large-scale outdoor Hello Kitty theme park. It is both a family hotel and a Hello Kitty themed hotel filled with pink dreams. The hotel-themed guest rooms are decorated with cute Hello Kitty patterns, from bedding, slippers, toothbrushes and even carpets. The hotel has a special "Children's Entertainment Department". The weekly Hello Kitty birthday party and the Castle Clown Acrobatic Theater will also invite full-time actors from the Hello Kitty Park to give wonderful performances, creating a fairy-tale world for adults and children. .
Atlantis Sanya has always been a favorite in the parent-child world. It integrates hotels, water worlds, aquariums, catering, entertainment, shopping, performing arts and other businesses. In addition to being suitable for children Play experience projects, as well as immersive entertainment scenes specially created for adults. Atlantis also continues to be on the hot list of Tuniu parent-child resorts, and related independent travel products have achieved a good harvest in terms of orders and positive reviews.
Also focusing on parent-child interactive experience is the Changzhou Chinese Dinosaur Park, which is very popular among dinosaur fans in East China. Whether it is the Jingshang Dinosaur Theme Resort Hotel, which has gained a large number of fans since 2014, or the Dinosaur Club Hotel, which is operated and managed by the Dinosaur Park team, both the dinosaur elements in the whole scene and the colorful interactive projects make children of all ages linger. During this year’s National Day Golden Week and Double Eleven, China Dinosaur Park teamed up with Tuniu to create a number of popular activities to enrich the holiday travel market and create diversified choices for family travel.
EDG has ignited the e-sports culture, and e-sports hotels have become the new favorite among young people.
Speaking of theme hotels, we have to mention the e-sports industry that became popular due to EDG winning the championship not long ago. hotel. On the night of the "League of Legends" global finals, many e-sports enthusiasts chose to go to the e-sports hotel and invite friends to watch the game together. A new wave of e-sports cultural craze swept the young group, and e-sports hotels also became popular among more people. view.
According to the "2020 China Game Industry Report" released by the Game Publishing Working Committee of the China Audiovisual and Digital Publishing Association, the number of e-sports game users in China reached 488 million in 2020, a year-on-year increase of 9.65%. According to statistics from Tianjing Cloud E-PMS, the number of e-sports hotels will reach about 9,000 in the first half of 2021. It is expected that by the end of 2022, its market stock is expected to exceed 18,000. As an industry with the largest concentration of young people, the e-sports industry undoubtedly represents a huge consumer trend and spending power.
Tuniu Hotel product data shows that the 10 cities with the largest number of domestic e-sports hotels currently on sale on Tuniu’s official website are Zhengzhou, Xi’an, Changsha, Chengdu, Wuhan, Chongqing, Hefei, Nanchang, and Kunming. , Shenzhen, they are also the cities with the most active e-sports hotel consumption.
E-sports hotels are popular with young customers because of their strong privacy, relatively low risk of gathering, and entertainment. According to the person in charge of independent travel purchasing at Tuniu Travel BU, there are two main types of e-sports hotels on the market. One is specially developed around the e-sports theme, and the other is an e-sports themed room type launched by a traditional hotel. "Most of these e-sports hotels are located near university towns where young people are densely populated, followed by railway stations, city centers and other areas with well-developed public transportation. On November 7, which is the day of the "League of Legends" global finals, on the way The hotel page of Niu Platform shows that many e-sports hotels near universities in provincial capital cities are fully booked.
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Traditional culture shows a new look, and “cultural flavor” themed hotels are in the ascendant
In recent years, under the background of the country’s strong support for the development of the “culture +” industry, how can the hotel industry carry out integration Surrounding resources and culture, in order to meet the more changing needs and more personalized pursuits of the customer base, have become important development topics.
Early cultural-themed hotels were mostly concentrated in areas where the hotel industry was relatively developed. Beijing, Shanghai, Guangzhou, Shenzhen and other places. For example, some hotels in Shanghai use old photos, old paintings, old antiques, old clothes, and old environments to create nostalgic themes; Jingdezhen, Jiangxi Province has established theme hotels based on ceramic culture.
With the transformation and upgrading of consumption patterns, today's cultural-themed hotels are delving deeper into concepts and themes that integrate with local culture, establishing hotel brands with their own tones and distinctive experiences, making hotel themes more distinctive and "cultural"
Combining the characteristics of the city and using cities with a long history and strong cultural characteristics as the design blueprint, in the Wuzhen Kaiyuan Hotel adjacent to the Wuzhen Dongzha Scenic Area, wooden pillar frames and gray tiles can be seen everywhere , red lanterns, carved windows and other elements deeply integrate the overall design of the hotel with the style of the ancient town and water town, making the hotel itself an important part of the culture of the surrounding scenic spots.
There are also many hotels that cleverly integrate local folk customs. Nanjing Yebo Qinhuai Junting Hotel Tribe is a typical example of reproducing the profound culture imprinted on people's memories and characters. When tourists check into the hotel, they start a night trip to Qinhuai. A series of cultural and creative products developed around "hotel + local cultural characteristics" make the culture visible, tasteable and portable.
With culture as the core and hotels as the carrier, cultural-themed hotels with distinctive cultural characteristics and personality attract more guests who have higher pursuit of spiritual life. Appreciating the characteristics and feeling the atmosphere have become important for them to stay in the hotel. Motivation. Cultural-themed hotels are actually developing into multi-functional cultural products that carry culture, carry out social activities, appreciate art, etc.
As the needs of the hotel market become increasingly diversified, there are more and more new ones. Business types are emerging, from natural scenery to parent-child, e-sports, amusement parks, folk customs, film and television, etc., various theme hotels are popular and have even become popular places for Internet celebrities to check in on social media platforms. Hotels are no longer a part of the travel process. A simple accommodation option can even become a tourist resource and thus a tourist destination by virtue of its attractiveness.
At the same time, theme hotels, as the most personalized products in the market segment, are aimed at. The customer groups themselves have distinct preferences, so the polishing of the product requires more care and further exploration of design and improvement strategies in terms of cultural integration, spatial narrative, scene details, and customer experience.
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