How to run a travel website well?

Being a market segment is relatively easy to locate. For small and medium-sized tourism websites, it is suggested to position tourism products from a single starting point to key destinations. This single starting point is best in areas where resources and contacts are concentrated. For example, Jutu Travel Network is a key destination from Chengdu, because our base camp is in Chengdu.

Second, keyword distribution optimization.

The optimization of keyword distribution needs to focus on key destinations, and we must not do whatever keywords are popular. The key destinations here should be those with big profits and relatively low competition. In addition, the distribution of key destination keywords can not be treated equally. We must comprehensively weigh the tourist search volume, industry competition, profit rate and operational risk, list stepped keywords, and give different recommendations to different keywords (such as whether to add a full-site chain, whether to recommend the home page, whether to appear in the title reasonably, etc.). ).

Third, content optimization.

Content optimization also focuses on key destinations. In terms of content optimization, it can be carried out around six major tourism elements: food, shelter, transportation, shopping and entertainment. In these two aspects, content expansion must be combined with the starting point in order to effectively guide users to enter the product page. It is suggested to integrate the content with articles, travel notes, raiders system and scenic spots system. The content of each key destination should be coherent. For example, if you want to write about Jiuzhaigou, you should write a series of contents such as food, accommodation, tourism, entertainment, weather, etc., and add internal links between them, and there should be a general page to cover these contents. For tourists, the content system of the system can greatly improve the trust.

Fourth, product optimization.

Product optimization should be more than miscellaneous. In other words, multiple products can be added to a destination to avoid the phenomenon of too many products at the destination. Because a tourist route often contains multiple destinations, we don't have to avoid that a route can only belong to one key destination. As long as the products between destinations are differentiated, users can feel the richness of products instead of clutter.

Fifth, promote optimization.

Promotion and optimization are divided into two stages. The first stage is the first year of the website. In this year, don't expect natural optimization to create much traffic for the website. Should be based on paid promotion (such as bidding, online alliance, buying advertising space, etc.). ). The general website has accumulated some weight after a year of regular station. At this time, we can make great efforts in natural optimization, and the bidding depends on the operation of the website.