Analyze the problems existing in scenic spot management.

In recent years, with the warming of tourism, various tourist attractions have been launched all over the country. However, because tourism is still in its infancy in China, a unified, complete and scientific theoretical system has not yet been formed in the development and planning of tourist attractions, and there are still many problems in the development and management system of tourist attractions in China. Therefore, due to improper planning, many tourist attractions not only destroy the ecological environment, but also make tourists feel disappointed on a whim. Here is a brief analysis of some problems existing in the management of tourist attractions.

First, there are problems in the development system of scenic spots.

The present situation of the management system of scenic spots in China: the establishment of people's governments and management committees in scenic spots has been implemented in scenic spots all over the country, especially in famous scenic spots for more than 0 years.

During the period of 10, various scenic spots gradually explored management modes and methods suitable for local tourism development according to their local actual conditions and basic conditions, and summed up many good experiences. However, due to the unbalanced economic and social development in various regions, especially because China is in the period of political and economic system reform in recent 10 years, the country has gradually transitioned from a planned economy system to a market economy system. The reality has undergone fundamental changes with the economic system background of formulating national and local regulations in that year, which has led to a thorough change in the interest-driven mechanism of scenic spot development, construction and management. In addition, the laws and regulations formulated by the state and local governments at the beginning were incomplete and did not match. With the gradual improvement of the current market economic system, the management of scenic spots in various places has appeared problems in varying degrees, which are not suitable for the development of tourism, bringing difficulties to the protection, development and construction of scenic spots, and also making it difficult for the development and construction of new scenic spots to operate in accordance with the requirements of market economy.

At present, there are some problems in the two basic management systems of people's government and management committee. Mainly manifested in the following aspects: the management organization of tourist attractions is huge and bloated, and its energy is scattered; The management of scenic spots is seriously fragmented; The laws and regulations of scenic spot management are not perfect; The original residents of the scenic spot are difficult to control; Problems such as insufficient funds for scenic spot construction and low quality of personnel. These problems have yet to be solved in the future.

Secondly, there are some problems in the service quality system of tourist attractions.

At present, the overall level of hardware facilities construction in China's tourist attractions is not low. Objectively speaking, all the service items stipulated in the standard are basically available in general scenic spots. However, due to software reasons such as management level and service personnel quality, the overall service level of tourist attractions is not high, thus forming a situation that the technical quality of scenic spots is not low, but the functional quality is relatively low. Judging from the actual situation of the management of tourist attractions in China, the outstanding problems of service quality are mainly manifested in the following aspects:

1. Technical quality is not perfect.

At present, many tourism enterprises lack an effective link mechanism between subsystems in the service quality system, which makes it impossible to provide high-quality tourism products to tourists, especially in the tourist season. The increase in the number of tourists makes the link between subsystems more difficult.

2. Poor functional quality

At present, many tourist attractions do not pay enough attention to functional quality, and the service credibility is not high. The specific manifestations are as follows: the service personnel in scenic spots can't smile and serve, lack patience with tourists and lack proper etiquette knowledge; Service personnel did not integrate into their own roles when they took up their posts; Service personnel often cut corners and lower service technical standards at will, which is especially obvious in the off-season of tourism.

3. Service management lacks a scientific system and comprehensive management concepts and actions.

At present, many scenic spots have nonstandard service management, low management efficiency and lack of scientific service management system guidance that meets their own conditions, which seriously hinders the pace of comprehensive promotion and management of scenic spots.

Third, the characteristics of scenic spots are not clear, and the forms are too similar.

Although there are a large number of scenic spots now, most of them are similar in form, and the phenomenon of following the trend is serious, without their own characteristics. When a certain form of scenic spot has a popular trend, similar scenic spots will emerge like mushrooms after rain. However, most of these scenic spots have short construction time, rough layout and serious imitation traces, which can't attract tourists well. They just waste human and material resources and can't actively promote China scenic spots. On the contrary, the management of scenic spots is becoming more and more standardized, and most of them are similar.

Fourthly, the countermeasures to improve the management of scenic spots.

1. Establish a clear administrative subject and strengthen unified management.

The management institutions of tourist attractions must implement the reform of separating government from enterprises, restore clear administrative subjects and establish administrative institutions. There are at least two levels of property rights relations in tourist attractions. The first level is the property right relationship between the ownership and management right of state-owned resources assets, and the second level is the property right relationship between the ownership and management right of operating assets. Resource assets can be delivered to enterprises for enterprise management under incomplete property rights, and operating assets can be transferred to enterprises for enterprise management under complete property rights. The separation of management right and ownership of tourist attractions can solve the problems of separation of government and enterprise and insufficient funds in the process of tourism development and protection, thus promoting the benign interaction between resource development and protection.

2. Use various administrative means to strengthen administrative supervision and punishment.

Tourist attractions management institutions should make full use of administrative licensing, administrative expropriation, administrative supervision, administrative punishment, administrative coercion, administrative payment and other specific administrative means to effectively play their administrative functions. In particular, according to the relevant laws and regulations and the specific reality, formulate administrative supervision and punishment rules applicable to administrative jurisdiction, and strengthen administrative supervision and punishment in a targeted manner. At the same time, we should give full play to the role of news media and public opinion supervision, constantly improve administrative ability and strengthen the management of scenic spots.

3. Improve the quality of scenic spot managers and strengthen the training of management cadres.

Carry out on-the-job training for managers and cadres, especially strengthen the protection knowledge and professional and technical education of scenic spots. To improve the comprehensive quality of managers, important or professional posts should be certified. According to the requirements of Scientific Outlook on Development, the qualification system for leading cadres in scenic spots and the assessment responsibility system for the protection targets of scenic spots shall be established to promote the training of management cadres and improve the management level of scenic spots. Only by improving the quality of our own team can the management of scenic spots be more effective and the development of scenic spots be more perfect.