What about tourist service centers and institutions?

What about tourist service centers and institutions?

It's good.

The Cultural Tourism Bureau, the administrative department of the municipal government and the cultural tourism service center are institutions affiliated to the District Cultural Tourism Commission. The types of public institutions are public welfare, and public institutions should allocate funds in full. The purpose is to provide cultural tourism services and promote the development of cultural tourism.

Mainly responsible for tourism information, tourism consultation, passenger flow distribution, smart tourism, cultural tourism new media marketing, etc.

Hello, it still inquires about the welfare benefits through every household ~ the welfare benefits are generally slightly lower than those of civil servants. However, some institutions with high autonomy have high salaries. District-level cultural and sports tourism service center is a public institution, which is subordinate to the administrative organ of the municipal government. They are responsible for providing services for mass cultural life, organizing mass cultural activities and prospering mass cultural life.

How to effectively market scenic spots in the era of new culture tourism?

I feel that there are almost all the tourist attractions now, and everyone will have aesthetic fatigue. The unchangeable marketing model will definitely fade out of people's sight. The most important thing is to keep some local historical features, such as living habits, architecture and landforms. Do a good job of service and make people consciously consume, not buy and sell in one go. Considering the long-term development, it will leave a deep impression on tourists. It is very important to have a good reputation. Don't have too many modern buildings in the tourism resources of the Tang Dynasty, keep the original style and make the region feel heavy. The market positioning of scenic spots has its own emphasis and cannot be generalized. On the basis of the corresponding tourism products, first of all, the city should locate itself in the marketing area, find a suitable tourist group, and even have a more accurate prediction of the consumption power of the tourist audience.

Otherwise, if we must investigate the market in advance, we will take it for granted that the consequences of deliberate action may get twice the result with half the effort and even lead to fallacies. Blind and noisy, it is extravagant to expect good marketing results.

As we all know, no matter which industry or product, as long as a big activity is held, it can promote a certain degree of attention and bring consumption. If you have a problem with a confusing theme in tourism marketing, such as today and tomorrow, to put it bluntly, you are hot-headed, or patting your head to do this and that, and the result is to entertain yourself. How can we get the best marketing effect? Therefore, if the theme is not clear, it is impossible to bring the target tourists into the scenic spot through your messy publicity and marketing.

If you choose another media. I don't understand tourism marketing, especially those who only sell advertising space. How about an advertising signboard in the east and an electronic screen in the west? When you are in the market, this is the product promotion period; When your product has been finalized, this method is undoubtedly a waste, so the choice of media is also very important.

According to the resource attributes and management level of tourism resources, tourism resources can be divided into two categories: natural landscape (landscape, waterscape, weather phenomena and biological landscape) and human landscape (cultural relics and historic sites, folk customs, urban and rural features, modern facilities, religious culture, literature and art, food shopping). There are obvious differences between natural landscape and human landscape, but there are also some connections: natural landscape tourism resources are generally artificially developed, but we must pay attention to the harmony and coordination between man and nature.

Cultural tourism is a comprehensive, complex, seasonal and creative industry, which is closely related to tourists' eating, living, traveling, shopping, entertainment, learning, raising, research, entertainment, tourism, forestry and business, and the industrial chain is very huge. At the same time, the operation of cultural tourism itself is also a complex system, realizing the comprehensive operation of the system, and constantly innovating on this basis. Therefore, it is difficult to do a good job of cultural tourism with traditional thinking and one-way strength. The gateway to the integration and development of cultural tourism is that if you are harmonious, you can be harmonious, you can be harmonious with everything, you can publicize your tourism through words, and you can express it.

The development of cultural tourism real estate needs to meet the demand. Ecological requirements. In order to meet the needs of culture, today's culture is characterized by mainstreaming, high technology and popularization. The project needs to go through three cycles: from inheriting culture to creating culture, from creating culture to consuming culture, and from consuming culture to sublimating culture. Meet the needs of health. Therefore, when leisure tide, small towns, cultural strength, economic benefits and many other factors are combined, cultural tourism real estate has become one of the unique and important graspers. With favorable weather, favorable geographical location and harmonious people, cultural tourism real estate has ushered in an opportunity period of its own development. At present, the development of tourism real estate in China is still in its infancy, and there is a big gap with the world, which is generally manifested in four aspects: tourism-oriented characteristics, product diversification characteristics, long-term management characteristics and market universality characteristics. The significance of this comparison lies in feeling differences and consciousness problems, which does not mean that everything needs to be consistent with foreign countries. The essence of cultural tourism real estate is to provide people with a brand-new way of life. ; Brand-new is embodied in six aspects: good ecological environment, perfect leisure facilities, unique cultural theme, diverse people, group structure and unique lifestyle.

Combined with the operation mode of domestic scenic spots, the following three questions are put forward for the refined operation of cultural tourism projects:

1. Establish product brands in tourist attractions.

The first is the theme of scenic spots, especially cultural tourism projects. Scenic spots must consider this issue from the perspective of tourism market.

The second is to regard it as a scenic spot. A scenic spot must have two conditions. First of all, it must have scenic spots for tourists and tourists to visit. Second, it should have tourists and tourism products for tourists to play with. Only with these two conditions can a scenic spot be formed.

2. How to combine the business of scenic spots with tourism products?

The activities in the scenic spot are not for performances, but for commercial services. Let tourists and tourists turn around in the scenic spot to increase the shopping opportunities for tourists and tourists. Shorten the activity time of scenic spots and increase the time for tourists and tourists to stay in scenic spots. It can also guide tourists and tourists to play along the established route of the scenic spot.

The distribution of tourism products needs a certain spatial arrangement, and the distribution of products has a node, which can transfer tourists and customers and change their emotions.

3. consumption in scenic spots.

Basic consumption snacks, catering, accommodation, glass bridges, glass plank roads, etc. These products can bring good income to the scenic spot and have high value.

Three key points in the operation of cultural projects

Combined with the refined operation of the above-mentioned cultural tourism projects, special attention should be paid to the following points in the operation.

1. Relying on natural resources

Characteristic towns with natural resources as their main development advantages began to attach importance to extending to the upstream and downstream of the industrial chain and developing to high-end fields.

2. Dig deep into history and enrich cultural experience.

Characteristic scenic spots with historical and cultural resources as their main features can also rely on unique culture, sentimental culture, folk culture, national culture, historical heritage and other resources to build tourist destinations.

3. Multidimensional resource integration

The success of tourism projects is the result of the integration of resources and capital.

In the new era of cultural tourism, I think the marketing of scenic spots should be people-oriented to better meet the needs of the development of the new era. Let people have a better sense of acquisition and experience in leisure travel. Enjoy a truly relaxing and enjoyable travel and writing life.

In the new era of cultural tourism, it is necessary to strengthen the development of local characteristic culture, improve the quality of scenic spot managers and do a good job in the relationship between scenic spots and local people. Now many scenic spots are blindly investing and imitating each other. Although it is big, it has no connotation and cannot attract popularity. Like thousands of cauliflowers in Xinghua, we use the natural terrain of the local river pond to grow rape flowers. Rape flowers can be seen and refined when they are mature, which not only beautifies the environment, but also benefits the people and provides a good foundation for environmental protection.

First of all, as a cultural scenic spot, we should explore its cultural connotation and expand its cultural influence. You can't just look at the concept of money, but also look at the surface of how much money you charge. It is necessary to organize large-scale cultural activities to attract tourists and publicize them through cultural knowledge contests and cultural performances, instead of just making a fuss about money.

With the arrival of the era of mass tourism and national leisure, while affirming that tourist attractions are still the basic needs of sightseeing, scenic spots are also facing new demands from the vast number of individual tourists in diversified consumption and life experience.

Correspondingly, the scale of scenic spots is expanding day by day (by the end of 20 15, the number of scenic spots in China has reached 216,000, including more than 7,000 A-level scenic spots and more than 5A-level and 4A-level scenic spots 1500). )。 With the intensification of market competition, the importance of tourism marketing has become increasingly prominent. Then, how to carry out effective marketing in scenic spots?

Be good at event marketing

Event marketing in scenic spots refers to a modern marketing method that plans, organizes, holds and uses news-worthy events inside and outside the scenic spots for marketing combination, and carries out positive publicity by means of news and public relations to attract the attention and interest of actual and potential tourism consumers, thus enriching the existing tourism products in scenic spots, expanding product sales, increasing the income of scenic spots and improving the visibility and reputation of scenic spots.

Keep up with pan-entertainment marketing

John Naisbitt once wrote in Megatrends that in today's unpredictable world, entertainment is regarded as an indispensable factor in daily life. For an enterprise, if it does not increase communication with consumers through entertainment or games, then the enterprise will gradually be crushed by the wheels of social progress to realize its future dreams. Simply put, entertainment marketing is actually a marketing method that connects products with customers. Emotion sells products with the help of entertainment elements or forms, and cultivates brand effect.

Marketing methods need innovation.

Under the background of the new market environment, marketing communication is no longer simply pursuing information indoctrination for consumers as before, but conquering the target audience through media innovation, content innovation and communication mode innovation. How to follow the trend and avoid short-lived stunt marketing while developing creative marketing communication has become a key issue to be considered in the management of tourist attractions.

First of all, we must establish an all-round marketing system. Conventional marketing is divided into traditional media marketing and network marketing. Although online media has many advantages over traditional media, such as a larger user base, more timely arrival of information, and traceable marketing effects. This does not mean giving up the channels of traditional media. After all, the user groups faced by the media are inconsistent.

Second, pay attention to the marketing design with experience as the core. Experience marketing is a brand-new marketing model driven by experience economy. Simply put, it is to meet the needs of consumers' marketing activities to experience consumption. ; Feeling or experience will gradually become the most important demand orientation in the future experience economy era. Tourism products in scenic spots are actually an experience design, including the plan of visiting scenic spots and tourism, the process of next visit, and finally the overall feeling of leaving scenic spots, tourism activities and tourism process.

Third, rational use of new media marketing methods. With the advent of the mobile Internet and the era of individual travelers, more and more users choose to use the mobile Internet to learn about scenic spots, travel strategies, order tickets for scenic spots and related travel services.

Under the background of mobile Internet, the focus of scenic spot marketing is to break through the tradition, innovate the marketing mode, and build an all-media tourism destination marketing system that combines traditional channels such as radio, television, newspapers and multimedia with new media channels such as Internet, Weibo and WeChat. Pay attention to experience-oriented marketing design and make effective use of new media resources.

Find something new.