Diversification of tourism planning

Diversified tourism planning products are embodied in four aspects.

First, comprehensive tourism planning products.

Tourism planning is mainly based on resource planning at first, then on product planning, and gradually develops into product planning plus market planning. With the increase of comprehensiveness, the next step will be the general production of tourism destination planning. With the development of tourism, the understanding is deeper and deeper, and the comprehensive tourism destination planning will be improved.

Second, specialized tourism planning products.

Second, there will be more and more professional tourism planning products, and the requirements will become more and more detailed and professional. Judging from the situation in recent years, the planning made by the World Tourism Organization for Hainan is actually not only the overall planning of Hainan's tourism development, but also the special tourism planning and holiday destination planning of holiday tourism. In addition to the overall development of tourism in Heilongjiang Province, a very important special requirement in the planning being made in Heilongjiang Province is skiing planning, and the task is becoming more and more detailed. Beijing tourism administration entrusts the World Tourism Organization to hire experts to plan Beijing tourism marketing. What should Beijing's tourism market look like in the next 10 year, including the 2008 Olympic Games? What kind of marketing methods should be adopted, how much money should be spent, and how to spend the money to make such a tourism plan. It stands to reason that you can make this plan yourself, but entrusting experts from the World Tourism Organization to do it can better learn from international experience. This is becoming more and more specific and detailed, as are many project plans.

Third, cross-regional combined tourism planning.

Or special tourism planning, the next step will happen gradually. With the formulation of the national tenth five-year tourism development plan, we will study a problem: how to implement the plan? The suggested task is to continue the special planning and link it with the corresponding investment to promote the implementation of the planning. Two things are being done at present. One is the western tourism investment plan, which is a special plan to study investment issues and has produced results. Secondly, in line with the progress of the Three Gorges Project, a cross-regional joint planning and tourism development planning in the Three Gorges region have also produced results. From the Three Gorges reservoir area, Hubei and Chongqing are one province and one city, but the regional planning also involves Sichuan, Hunan and Guizhou, forming a joint planning of five provinces, autonomous regions and municipalities. In the future, we will continue to study these issues according to this model. For example, the development of Northeast Asia tourist area, Bohai Sea tourist area, Jiangsu, Zhejiang and Shanghai tourist area and Shangri-La eco-tourism area. After the emergence of this model, all localities will follow suit, and each province has its own cross-regional problems, and such a plan will gradually emerge.

Fourth, expand the extension of tourism planning.

It is not limited to simple tourism planning, and its extension is gradually expanding. From the development process, several levels exist at the same time, first, the integration of tourism resources in a place, then the comprehensive integration of tourism resources and social resources in a place, and further the intersection of tourism and other industries. The purpose of tourism planning

1, complete the task assigned by the superior; 2. Apply for special funds for tourism; 3. Attracting investment; 4. Guide the development of tourism.

Classification of tourism planning

According to the planning level, the planning of tourist areas is divided into general planning, regulatory detailed planning and constructive detailed planning.

What's the difference between the overall planning of tourism, detailed planning of tourism control and detailed planning of tourism construction?

According to the planning level, the planning of tourist areas is divided into general planning, regulatory detailed planning and constructive detailed planning. Master planning, regulatory detailed planning and construction detailed planning are a process from macro to micro, from shallow to deep, from coarse to fine, from abstract to concrete, from concept to representation.

Take the scenic gate as an example:

In the general plan, only the style and approximate location of the gate are briefly described in words, and there is no drawing of the gate;

In the regulatory detailed planning, make clear the position, shape, size and color of the gate, and make a schematic diagram of the gate outline;

In the detailed planning of construction, the details of the gate, such as materials, patterns, words, etc. , and make the standard drawings of the gate. The gate seen on the drawing is almost the same as the gate built later. In other words, the gate drawings in the construction detailed planning will be designed by the construction drawing, and the real gate will appear after the construction!

What is the difference between the overall planning of tourism development and the annual planning of tourism development?

According to the general principle of tourism planning, tourism development planning is the arrangement of tourism development factors under specific development conditions in order to realize the target system according to the history, present situation and changes of tourism market factors. Its main tasks are to clarify the position and role of tourism in national economic and social development, put forward the development goals of tourism, optimize the factor structure and spatial layout of tourism development, arrange the priority projects of tourism development, and promote the sustained, healthy and stable development of tourism. The main body of planning is planning units at all levels. See the General Rules for Tourism Planning for the specific planning contents and requirements.

The annual tourism development plan should refer to the tourism development plan formulated by governments at all levels or tourism bureaus, which is similar to the government's work plan. Its main content is about the specific development plan of a certain place, which is the specific development goal and specific measures that the tourism industry management department will achieve for the tourism industry in a certain period of time (such as one year). Compared with the overall planning of tourism development, the annual planning of tourism development is the concrete implementation of the overall planning of tourism development in a region.

What's the difference between tourism planning and tourism planning?

Tourism planning is an overall deployment process of the development goals and realization methods of a regional comprehensive tourism system. After the planning is approved by the relevant government, it is the legal basis for tourism development and construction of various departments in this area. Planning requires starting from the overall situation and integrity of the system, focusing on the overall optimization of the planning objects, correctly handling the complex structure of the tourism system, and considering and handling problems with a developmental and three-dimensional perspective.

The core of tourism planning is to solve the core attraction and profit model of tourism projects, and it is a creative process to integrate tourism resources, realize the optimal fitting of resources, environment, transportation and market, and realize the development goal of tourism by relying on creative thinking. Planning emphasizes finding out the core relationship between resources and market through creative thinking, constructing the best way to take it and forming a clear and implementable plan.