"Tourism brand" has been launched all over the country.

Highlighting differences and playing "special cards" have become the most important forms of promoting city image in various places. Many travel agencies, including, have tourist city projects that use local cultural festivals as publicity points. With the gradual deepening of cultural tourism, tourism has become the main way to show the image of the city. However, how to highlight the tourism characteristics of the city itself is related to the quality and level of tourism and whether the development of urban tourism can go further.

Recently, "China Shuyang Flower Festival" was held in Shuyang, Jiangsu. Shuyang, known as the "hometown of flowers and trees", has been developing continuously in recent years, and the flower and tree industry has become the main resource to promote the integration of local cultural tourism. It is through this flower festival that Shuyang launched a special tourist line, thus showing tourists the cultural resources the city has. Not only that, Shuyang also successfully held various special activities of flowers and trees, which attracted tourists from all over the country. The resources of flowers and trees in Shuyang have also become the content of local "business cards", which will drive the success of rural tourism construction with flowers and trees as the main resources. Cultural tourism projects based on industries with cultural characteristics in this area not only serve as a platform to show their own characteristics to tourists, but also play a positive role in promoting local industries.

In recent years, tourism festivals with the theme of agricultural products have been held all over Yunnan, attracting countless tourists to taste, buy fruits and vegetables, visit rural scenery and enjoy national song and dance activities. Therefore, Yunnan has established its own tourism reputation and fully demonstrated its own cultural tourism style. With the continuous development in recent years, this cultural tourism festival with the same theme has played an indispensable role in promoting rural revitalization.

In order to continuously enrich the connotation of its own cultural tourism brand, Jiangsu has carried out tourism experiments and explorations with local characteristics in many urban areas of the province, and its own development highlights have gradually emerged in many areas, such as the Han culture in Xuzhou, the migratory bird habitat in the Yellow Sea and Bohai Sea, and the celebrity culture in Huai 'an. These are the cultural highlights of Jiangsu tourism and promote the construction of Jiangsu city brands.

During the National Day Golden Week just past the beginning of the month, college students who returned to their hometown in Shenyang passed by "Shenyang Middle Street", and they were amazed at the great changes there. In their inherent impression, the old street has regained its vitality. Rich cultural activities, such as talk shows and plays. It's all done here, presenting a new format mode.

At the same time, it also brings some enlightenment to tourism enterprises in various regions. On the basis of inheriting traditional culture, it is a good medicine to create a "brand with tourism characteristics" to launch suitable new formats and new projects.