Why is consumerism more likely to brainwash women?

Research shows that young women are more likely to be brainwashed by consumerism, while men after the age of 40 are more likely to be brainwashed by consumerism. Men of this age have a certain economic foundation and social status, and pay more attention to the quality of consumption than women of the same age to highlight their social status.

In addition, women’s status and role in society are also related to consumerism. Women have a relatively low status in society, so they need to shop to improve their status and self-esteem.