Traditional Culture Encyclopedia - Travel guide - What is the Oolong Five Creations?

What is the Oolong Five Creations?

The first is to promote brand innovation. Integrate the individual brands of various scenic spots, build the brand of "Furong Xianmeng Wulong" and compile the seven dreams of Wulong tourism.

The second is to highlight cultural innovation. Combining culture, sports and tourism, we have successfully built the brand of "International Mountain Outdoor Challenge", built the county into an outdoor sports base in China, and successfully held three challenges.

The third is to realize mechanism innovation. The ownership, management right and management right of tourism resources are separated. In the past, the tourism model of "singing opera" by the government has now changed into market-oriented operation.

Fourth, pay attention to marketing innovation. The Tourism Marketing Fund Management Council and Tourism Marketing Center were established, and the marketing mode of the Council of "financial support, enterprise financing and association implementation" was formed, which changed the situation of fragmented management in the past. This year's tourism promotion funds reached 5 million yuan.

The fifth is to integrate resource innovation. A series of tourism products such as Furong Cave, fairy mountain, Furong River Drifting, Tiankeng Sancha, Wulong Sewing and Huangbaidu Drifting will be integrated into the Three Gorges Golden Tourism Circle for promotion. At present, "Furong Cave-fairy mountain-Huangbaidu Drifting" and "Furong Cave-fairy mountain-Tiankeng Three Forks" have become the golden tourist routes for Chongqing's holiday and leisure tourism.