Anhui Chizhou Cultural Tourism Upgrade and Development Actively Integrate into the Yangtze River Delta

"It rains in the Qingming period, and pedestrians on the road want to break their souls. Excuse me, where is the restaurant? The shepherd boy refers to Xinghua Village. " The poem Qingming, which has been handed down through the ages, originated in 845 AD. Du Mu, then the secretariat of Chizhou, wrote it in the spring rain of Xinghua Village and became famous all over the world. As the "first village in China", Xinghua Village is located in Chizhou, a city in southern Anhui.

Chizhou, a riverside city located in the southwest of Anhui Province and the south bank of the middle and lower reaches of the Yangtze River, governs Guichi District, dongzhi county, shitai county, Qingyang County and Jiuhuashan Scenic Area. A national model city with double support and an excellent tourist city in China, with an area of 8,399 square kilometers and a population of 6,543.8+0.623 million. As one of the 27 cities in the Yangtze River Delta integration center, it is the core city of the South Anhui International Cultural Tourism Demonstration Zone. The territory is rich in tourism resources, and there are countless natural and human landscapes.

Highway, railway, aviation and water transport, Chizhou is fully integrated into the Yangtze River Delta "3-hour" metropolitan area, Nanjing Hefei "1.5-hour" commuting circle and the Yangtze River Delta region's 2-3-hour tourist traffic circle by virtue of its convenient transportation advantages.

In addition to Xinghua Village, Jiuhua Mountain, a world geopark and a national 5A tourist attraction, is also located here. Founder, member of the Party Working Committee of Jiuhuashan Scenic Area and director of the Political Department, said that Jiuhuashan, as one of the four famous Buddhist mountains in China, has attracted tourists from all over the country. In 20 19, Jiuhuashan received 70.432 million domestic and foreign tourists, with a year-on-year increase of 10.2% in the third quarter. The total tourism revenue was 77.65 billion yuan, a year-on-year increase of 12.2%.

Half of the tourists in Chizhou come from Jiangsu, Zhejiang and Shanghai, so Chizhou is also actively trying to integrate into the Yangtze River Delta Tourism Alliance. It is estimated that * * * will launch products such as "Yangtze River Delta Tourism" and "Travel Card". In 20 19, the elderly card will be issued in Jing 'an District of Shanghai on a pilot basis. At the end of February 2020, 30,000 Chizhou citizens' travel cards were issued in the Yangtze River Delta in Shanghai, Hangzhou and Nanjing, and the product of "high-speed rail+scenic spot tickets" was launched. It is estimated that by 2025, it will be the first tourist destination in the Yangtze River Delta region and achieve the goal of receiving 5,000 tourists from the Yangtze River Delta region. The rapid development of tourism has also greatly promoted the development of cultural tourism industry in Yang Kang, realized the cooperation and integration with cultural tourism marketing in the Yangtze River Delta, and actively carried out tourism promotion and exchange.

According to Wu Gaohua, deputy director of the Tourism Marketing Publicity Center, most of the pilgrims in Jiuhuashan are individual travelers. The original farmhouse music model has not adapted to the market development and can't keep up with the needs of customers. Chizhou government actively participates in supporting the transformation of homestays. At present, 48 homestays have been built, 23 brand homestays have been introduced, and 15 are under construction. Under the unified configuration, the characteristics of software facilities are improved and the quality of service personnel is excellent. Most homestays are run by local people and upgraded after the epidemic. At present, 10% of homestays have been transformed into the Yangtze River Delta, and the occupancy rate can be guaranteed to be above 50% in the off-season.

Qingyang County, located in the core area of the international cultural tourism demonstration zone in southern Anhui, has been built into the most beautiful back garden in the Yangtze River Delta around the concept of "building the most beautiful east gate and building a healthy tourist city". Make full use of its natural resources and develop global tourism and big health industry. Dongjiuhua Tourist Resort is expected to develop in 2-3 years and become a high-quality tourist resort with the theme of hot springs and villages. Lile Mountain Folk Tourism Project is a key construction project in Anhui Province, with a planned total investment of 3 1 100 million yuan and a total area of about 8 square kilometers.

Build a unified mechanism for the interconnection of urban tourism markets in the Yangtze River Delta, build tourism brands in the Yangtze River Delta, and actively carry out cooperation and exchanges with Shanghai, Jiangsu and Zhejiang in marketing, public cultural services, and tourism resource development. Chizhou cultural tourism is constantly "going out".