What impact will the implementation of the "Tourism Law" have on the travel agency industry?

?What impact will the implementation of the "Tourism Law" have on the travel agency industry?

1. The implementation of the Tourism Law will purify the environment of the travel agency industry and accelerate the release of tourism demand.

The "Tourism Law" regulates the development of the industry and improves the relationship between supply and demand, which will accelerate the development of the tourism industry, and related industries such as leisure tourism and tourism will benefit in the long term.

2. The Tourism Law prescribes targeted measures to reform and standardize the operating model of the travel agency industry.

1. The traditional profit and operation model of travel agencies is the root cause of market chaos

① Travel agencies/tour guides/merchants collaborate to promote zero-negative group fees to attract tourists, and use self-paid/shopping items Profit;

② Key link - Most tour guides are affiliated with travel agencies, and their income depends entirely on self-paid/shopping project promotions, so there are travel disputes such as forced shopping, itinerary changes, and group abandonment.

2. Prescribe the right medicine, reform and standardize the operating model of the travel agency industry.

① There are five "no's" clearly stipulated in the operation of travel agencies, which prohibit zero negative group fees, forced shopping and participation in self-funded projects.

② Change the behavior model of tour guides, clarify the three "don'ts" of their working relationships and authority, implement the employment relationship between travel agencies and tour guides, and adopt a salary system of "basic salary + subsidy".

3. The Tourism Law affects the reasonable price increase of some routes

The Tourism Law affects the reasonable price increase of some routes. In the short term, it partially suppresses consumer demand, but in the long term it stimulates the release of travel demand. The regional impact is different, and some overseas tourism demand may shift domestically. .

①The price of the original pure play/no self-expense products has been higher than that of ordinary products with self-expense/shopping, and the tourism law has limited impact on their prices;

② Some routes include self-paid items in the itinerary, excluding shopping points, and the prices are reasonably increased. The price quoted for such products must cover the previous self-paid items and the "subsidy" for the group fee at shopping points. The price has increased, but the actual expenditure of tourists The increase is small;

③The prices of routes with more self-funded items/shopping points will increase significantly in the future.

④The demand for group passengers will be partially suppressed in the short term, but it is expected to be suppressed in the short term. Market demand; in the long run, the tourism law will promote the return of tourism prices to rationality, improve the quality of tourism, and stimulate travel demand.

Fourth, overseas travel prices have increased significantly:

Overseas routes are mainly shopping. Tourism prices in Southeast Asia and South Korea have increased significantly, which has also caused some overseas tourism demand to shift domestically.

5. The travel agency industry has been consolidated or started, and travel agencies with standardized operations have gained the initiative

Correspondingly. Compared with independent travel, group tours still have advantages such as convenience and affordable prices, and there is still room for development. The tourism law allows travel agencies to compete within the same reasonable price range. The focus will shift to services, scale and business strategies, and standardize operations and capabilities. Large travel agencies with innovative capabilities have first-mover advantages.