What are the current situation and problems of the management system of tourist attractions?

I. Overview and connotation of innovative management of tourist attractions

The present situation of innovative management of tourist attractions in China has become an irreversible trend in the development of tourism in China. What is the connotation of innovative management of tourist attractions? The so-called innovative management of tourist attractions means that the operators of tourist enterprises reorganize and arrange the interior of tourist attractions through the innovation of specific functions such as planning, organization, command, coordination and control, as well as the innovation of various elements within the enterprise, so as to promote the tourist attractions to increase their own values and benefits in the new development environment.

In addition, with the rapid development of tourism today, the innovative management of tourist attractions is also multifaceted. At the same time, the innovative development of tourist attractions should also take into account the interests of all sectors of society, the most basic of which is tourists. In addition, it also includes the interests of community, government, developers, environment, ecology and other parties, and builds a scenic spot management model in the era of experience tourism in an all-round way. Innovative management of tourist attractions is an inevitable way to adapt to social development. Only by developing along this road can China's tourism industry achieve long-term development, and management innovation is the guarantee for the innovation of tourist attractions. Therefore, managers of tourism enterprises should take management innovation as the top priority of their work, so as to promote the better development of innovative management of tourist attractions.

Second, the necessity and principles of innovative management of tourist attractions

(A) the necessity of innovative management of tourist attractions for the development of tourist attractions, its innovative management will have certain value and practical significance. The practical significance of this paper's research on innovative management of tourist attractions in China lies in that by analyzing the existing problems in innovative management, we can further grasp the law of the development of tourist attractions management. At the same time, by mastering and applying these laws, we can explore the innovative management countermeasures of tourist attractions, promote the managers of tourist attractions to break through the traditional management concepts and methods, help them better complete the management of tourist attractions, realize the benign development of tourist attractions, and promote the long-term development of China's tourism industry to a certain extent.

(II) Principles that should be adhered to in the innovative management of tourist attractions In the process of innovative management of tourist attractions, certain principles must be followed. As for the principle of innovative management of tourist attractions, it is generally divided into two aspects, on the one hand, the principle of hierarchy and integrity, on the other hand, the principle of purpose and openness. The following describes in detail the innovative management principles of tourist attractions from these two aspects:

The first aspect is the principle of hierarchy and integrity. For this principle, its perspective is mainly based on time and space. In terms of time, whether it is the planning of tourist attractions or the production of tourist products, the process of perfection needs to go through many stages and a lot of time. Therefore, in the process of innovative management of tourist attractions, new production methods and planning methods should be adopted to form a perfect and orderly system. In terms of space, a tourist attraction or a new tourist product has to go through many levels, from conceptual information to specific operation, from product to product chain or group, which is orderly and regular.

The second aspect is the principle of purpose and openness. The so-called purpose refers to the goal of innovative management of tourist attractions, that is to say, for every tourist attraction, its innovative development will be carried out around this goal, with different requirements at different stages, but all have the same development core. The so-called openness means that tourist attractions can achieve the goal of management innovation in many different ways under the impetus of one goal, thus promoting the innovative management of tourist attractions.

Third, the analysis of the problems existing in the current management of tourist attractions

(A) the management system is not smooth, lack of long-term planning. The primary problem in the development of innovative management of tourist attractions in China is that the tourism management system is not smooth, lacking overall and long-term planning, and a sound tourism management system is of great significance to the innovative management of tourist attractions. However, it is precisely the lack of such management and planning at present.

For a tourism enterprise, if there is no overall planning for the innovative management of tourist attractions, it will lead to the deviation of the management focus of relevant departments. However, due to the late start of China's tourism industry, a tourism management system of unified protection, overall development and rational utilization of tourism resources has not yet been formed. In other words, the planning level of tourism enterprises for tourist attractions is still relatively low. Without a complete and comprehensive innovative management system for tourist attractions and a long-term and overall plan for itself, it will lead to the wrong and blind development of tourist attractions or tourist attractions. In addition, in order to pursue their own interests and development, some enterprises have developed a lot of tourist attractions regardless of the ecological environment, which not only lost the original ecological value of tourist attractions. It is also a huge loss to the economic development of the whole region, and it also loses the coordination between various departments. It goes without saying that in the process of innovative management planning of tourist attractions in China, a perfect management system and a long-term and overall tourism development plan are of great significance to its own long-term development.

(2) Unclear management positioning and lack of in-depth development For the innovative development of China's tourist attractions, unclear management positioning and lack of in-depth development are also an important problem that hinders the innovative management of tourist attractions.

The so-called unclear management positioning refers to the fact that in the process of innovative management of tourist attractions, government and enterprises are not divided, which confuses the ownership and management rights of scenic spots and the roles of managers, and the division of management functions and the positioning of various departments are unclear. If the innovative management of tourist attractions lacks clear management orientation, tourism enterprises will lose their market competitiveness. In addition, as the internal management organization of tourism enterprises, the tourism service center is engaged in infrastructure construction, organizing the development and operation of tourist attractions, exercising government management functions and undertaking a series of reception tasks, which leads to unclear management positioning and unclear distribution of administrative law enforcement rights. It is very difficult to enforce the law in tourist areas. In addition, due to the inflexible distribution mechanism, the quality and level of tourism services are reduced. In addition, tourist attractions and tourism products should be deeply developed. However, it is precisely because of the lack of in-depth development of these factors that some tourist attractions or tourism products cannot reflect their own value. At the same time, it can not meet the different psychological needs of different types of consumers, which is not conducive to the innovative management of tourist attractions. In addition, it will hinder the long-term development of China's tourism industry. Therefore, a clear management orientation and long-term development planning are of great significance.

(3) The commercialization of scenic spots is serious, and the problem of environmental pollution is outstanding. At present, there are still major ecological problems in the process of innovative management of scenic spots in China. The commercialization of scenic spots is serious and the problem of environmental pollution is outstanding. The main reason is that some enterprises blindly develop scenic spots in order to realize their own interests, and do not hesitate to destroy the local ecological environment, making scenic spots a commercial base.

Tourism originally existed in the commercial field of social economy. Aside from the concept of tourism, tourism resources such as mountains and valleys also need the guarantee of funds. However, in recent years, the commercialization of scenic spots is too serious, which is mainly reflected in the falsehood of artificial scenic spots, the excessive dependence on ticket economy and the transformation of scenic spots into "commercial areas" Although these have brought certain development to the economic benefits of tourism enterprises, they have transformed the ecological value of tourist attractions into commercial value. In addition, it also violates the concept of sustainable development in China. Unreasonable use of local resources will easily lead to the lack of tourism resources. The development of tourist attractions is based on local tourism resources. The deterioration of ecological environment and increasingly serious environmental pollution in tourist attractions will not only affect the future development of tourist attractions, but also lead to the loss of their own ecological and social values, which is very unfavorable to the innovative management and development of tourist attractions in China.

(D) The public infrastructure is backward and the management effect of manufacturers is poor. For any tourism enterprise, its long-term development is inseparable from a sound infrastructure. At present, there are still some problems in the innovative management of tourist attractions in China, such as backward public infrastructure and poor management effect of vendors.

Due to the fact that China's tourism industry started late, the investment in it is relatively small, the lack of understanding and imperfect development have led to the lack of public infrastructure in the process of innovative management of tourist attractions in China, that is to say, the number of public infrastructure has been limited to a certain extent, and the quality of infrastructure has also been further limited. The lack of innovative management infrastructure in tourist attractions will make them lose a certain consumer market and a large number of tourists, and will not stimulate consumption, thus hindering their own improvement and growth. It goes without saying that perfect tourism infrastructure is of great significance to the development of innovative management of tourist attractions. In addition, there is the problem of poor management of vendors, which will lead to chaos and unfair competition in the tourism market to a certain extent. Therefore, the manager of every tourism enterprise is.

Fourthly, the realistic countermeasures of innovative management of tourist attractions.

(A) the introduction of advanced management concepts, the implementation of overall planning In order to better develop the innovative management of China's tourist attractions and solve their own problems in the development process, it is first necessary for tourism enterprises to introduce advanced management concepts, innovate management systems and implement overall planning. To realize the overall planning of China tourist attractions, we can start from the following aspects. First of all, to make an overall plan for the innovative management of China tourist attractions, we must formulate a reasonable and effective overall strategy for tourism development, and the managers of tourism enterprises should make adjustments by strengthening their understanding and mastery of the specific conditions of each region. For example, we can conduct a specific investigation on the local tourism market, consumer demand and even the production and sales of local tourism products in a certain tourist area through specific practices. Second, the government should also strengthen the guiding role of innovative management of tourist attractions, communicate with each other, and formulate a complete and comprehensive plan that is conducive to the development and development of tourist attractions in various regions, so that government leaders can adapt to the needs of market economic system and social development and reduce conflicts of interest among relevant subjects. Third, formulate a perfect innovative management system for tourist attractions. In this process, we can not only standardize the overall management of each region by ourselves, but also learn from foreign advanced concepts and outstanding achievements, so as to make the development of tourist attractions correct and effective, make rational use of tourist resources, recycle resources, improve the local ecological value, and then promote the overall development of innovative management of tourist attractions in China.

(2) Clarify the development goals of scenic spots and innovate tourism products. In the process of innovative management development of scenic spots in China, it is necessary for tourism enterprises to clarify the development goals of scenic spots and innovate tourism products to solve the problems of unclear management positioning and lack of in-depth development, so as to promote the improvement of innovative management level of scenic spots.

The innovative management of tourist attractions must first clarify the development goals of scenic spots, because clear development goals have a great guiding role in the innovative development of tourist attractions. In this development process, all the work of tourism enterprises is carried out around this goal. Therefore, the determination of the development goals of scenic spots plays a fundamental role in their own development. Secondly, we should carry out in-depth development of tourism products, and then innovate tourism products. It is necessary for tourism enterprises to reform their own organizational structure and tap the driving force of innovation. At the same time, it is also necessary to conduct market research, improve market segmentation, pursue personalized market mining of products, diversify the innovative subjects of tourism products, innovate product themes and further improve them, improve the detailed services of products, refine and centrally display the core values of tourism products, and conduct integrated marketing and diversified communication on this basis. In short, the innovation of travel agency products is based on the traditional travel agency products. In the short term, traditional products are still the main products to meet the needs of mass tourism, and exploring new products through innovation will be the hope of future tourism products.

(3) Strengthening the awareness of sustainable development and purifying the tourist environment of scenic spots to solve the problems of strong commercialization of scenic spots and outstanding environmental pollution in innovative management of scenic spots in China requires enterprises to strengthen the awareness of sustainable development, purify the tourist environment of scenic spots, adhere to the strategy of sustainable development, purify the tourist environment of scenic spots, protect the legitimate rights and interests of consumers and promote the continuous development and progress of China's tourism industry.

To alleviate the commercialization of tourist attractions in China, we should start from these aspects. First, avoid fraud in scenic spots and provide real scenic spot services for tourists. Secondly, reduce the ticket price of scenic spots, because the development of scenic spots is not only for economic benefits, but more importantly, let consumers realize the real value of scenic spots in the process of tourism; Finally, strengthening the awareness of sustainable development requires all tourism enterprises in China to strengthen their awareness of environmental protection and not destroy the ecological environment on the grounds of commercial interests. In addition, we should publicize the concept of ecological protection, purify the tourism environment of tourist attractions, create a good consumption space for tourists, thus promoting their own development and effectively realizing the ecological value of tourist attractions.

(IV) Strengthening infrastructure construction and improving various management systems In order to promote the better development of innovative management in China's tourist attractions and solve problems such as lack of infrastructure and poor management of vendors, managers of tourism enterprises are required to strengthen infrastructure construction and improve various management systems.

To improve the construction of public infrastructure in tourist attractions, we must first increase investment, and then comprehensively improve and develop various hardware facilities and software facilities in tourist attractions. In addition, China tourism enterprises can also set up various entertainment facilities and fitness facilities for them in the process of innovation of tourist attractions, so as to promote the leisure and entertainment of local tourists and meet the psychological needs of consumers. In addition, strengthening infrastructure construction involves cultural aspects, such as memorial halls, science and technology museums, gymnasiums and other facilities with strong cultural atmosphere, because perfect cultural facilities and strong cultural atmosphere can attract more tourists to the local area, thus driving tourists' enthusiasm, enhancing their sense of identity and belonging to the local area and stimulating the consumption of local tourist attractions. In addition, we must establish and improve various management systems, strengthen the control of vendors, and stabilize the market competition environment. This shows that.

Verb (abbreviation of verb) conclusion

In a word, the innovative management of China tourist attractions meets the requirements of the development of the times. To develop it well requires enterprises to improve and innovate themselves and tourist attractions in all aspects, improve their market competitiveness, make themselves stand out in the fierce market environment, provide good development conditions for better serving consumers, and help effectively realize the unity of economic, social and ecological benefits of tourist attractions.