What are the career options for the tourism management major at Capital Normal University?

Tourism Management

Four-year undergraduate program offering a bachelor's degree in management

Professional introduction: One of the earliest units in Beijing to cultivate tourism management professionals, with a long history A complete training system from undergraduate, MTA, academic master to doctorate (tourism geography). This major has a strong faculty, all of whom have doctoral degrees, and most of whom have overseas study backgrounds. Adhering to international education, it has carried out "3+1" and "2+2" double degree project cooperation with well-known foreign universities, and launched inter-school cooperation in mutual recognition of credits. More than 20% of undergraduate graduates go to the United States, the United Kingdom, the Netherlands, Canada, Hong Kong and other countries and regions to study abroad. This major is committed to cultivating compound talents who have mastered the basic theories and practical abilities of management science and tourism, and have strong scientific research abilities, practical development abilities, business management abilities and innovative abilities.

Core courses: Management, Introduction to Tourism, Tourism Economics, Tourism Planning and Development, Tourism Geography, Tourism Geographic Information System, Big Data and Smart Tourism, Travel Agency and Exhibition Management, Hotel Management, Tourism Landscape science, tourism resources science, tourism research methods, human resources management, basic geography, Beijing history and geography, financial management, tourism psychology, tourism English, eco-tourism, public relations, regional analysis and planning, etc.

Professional characteristics: It is a key construction discipline in Beijing, focusing on the cultivation of comprehensive abilities such as professional quality, knowledge structure and practical skills that are in line with the characteristics of the tourism discipline. First, cooperate with well-known domestic cultural and tourism companies to systematically carry out experiments and internship activities in Fangshan, Beijing, Beidaihe, Hebei, Huangshan, Anhui, Nanjing, Jiangsu and other places; second, connect with high-end international famous tourism management schools to implement international teaching and talent training change. Third, we should take advantage of the low teacher-student ratio and implement small class teaching and undergraduate tutoring to ensure students' all-round development and personalized training.

Employment direction: The employment direction is mainly for tourism enterprises and institutions such as conferences and exhibitions, tourism planning, and online travel, but also for research and management institutions such as tourism education, regional planning, and cultural industries. It has been widely praised by society and enterprises and institutions.