What are the characteristics of gift box packaging design?

Packaging design, also known as packaging art, is a design method. Packaging design can be divided into two types: one is material packaging and the other is spiritual packaging. Compared with the two, the former shows more cultural factors and pays attention to practical functions; The latter pays attention to the aspect of decorative beauty and the embodiment of external image and internal value. Zhonghui design shares the characteristics of packaging design;

1. Create better market competition conditions for the goods themselves.

The realization of commodity function needs the optimization of packaging materials. In an environment, only by giving full play to its functions can we create better market competition conditions for products. Using packaging materials to optimize the performance of goods will undoubtedly bring more direct competitive advantages to products. Take the beer industry as an example. Beer packaging material is the most important part in beer production, which directly affects the sales and market share of products. After fierce market competition and brand building, its packaging materials have been fully utilized and optimized: the selection of beer raw materials is better, the processing technology is more complicated, the quality requirements are higher, and the shelf life is longer ... Therefore, the beer packaging materials that can meet the various needs of consumers and can be preserved for a long time must be its competitive advantage; The same is true for the beverage industry.

High-end packaging design company-Zhonghui Design

2. Provide convenience for consumers to buy.

This feature is mainly in the use of goods, because the packaging design can provide convenience for consumers to buy. On the one hand, goods usually give people beautiful enjoyment in appearance, so they should be famous for their beauty in production, sales and use, which is also one of the important conditions for consumers to buy and use goods (services); On the other hand, packaging itself has the characteristics of being easy to carry and store and preventing damage and loss in transit, which is one of the reasons why most consumers mainly consider their own needs and habits when buying packaging.

High-end packaging design company-Zhonghui Design

3. Increase the added value of commodities

Packaging design mainly considers the added value in content design. In the design process, besides modeling factors such as modeling, color, lines and texture, packaging factors such as printing materials, printing technology and format should also be considered. Only when these factors are reasonably matched can the best effect be produced. Therefore, only under the premise of ensuring the quality, designing the packaging shape can achieve the purpose of increasing the cost and increasing the added value. This is why many enterprises will choose to do more gift packaging design work. This requires enterprises to have a high sense of responsibility and innovation, and constantly improve themselves in order to bring new business opportunities to enterprises.

High-end packaging design company-Zhonghui Design