What significance does creativity have for tourism planning?

Travel is an activity of spatial movement. Finding differences is its purpose and enjoying the fun brought by creativity. Tourism planning is known as the idea industry, and ideas are creativity. There is a point in my book "Creative Tourism" published last year that "tourism belongs to the category of creative economy. What tourism sells is not resources, but creativity." Tourism planning is different from other planning. It advocates a living thing that allows tourists to directly experience different pleasures. It is to allow tourists to experience the "three news" - "new themes, new concepts, and new feelings." Where does the new come from? The core of creativity is essentially innovation. Therefore, to plan a good trip, you need to do creative work first.

Guangzhou Zhihui Tourism believes that the first step in creativity is to determine the theme and realize the scientific rationality of the creativity through planning. On this basis, we can then be creative, implement its personality, and ultimately generate benefits and win the market. .