How to Develop Network Marketing in Tourist Attractions

Include that information sent and received by scenic spot on the Internet; Online sales such as order, payment and customer service, online pre-sales promotion and after-sales service; Use the Internet for brand promotion, market investigation and analysis, financial accounting and tourism product development and design. This is a combination of information network technology and business operation procedures. The significance of network marketing in scenic spots is 1. Netizens are the first source market. Facing the increasingly fierce competition in the tourism market, President Learning Network believes that whoever masters online marketing will master the future tourism market. Looking at this set of data, we know that it is not exaggerated. By the end of 20 12, the number of netizens in China had reached 564 million. Most importantly, most of them are urban residents with high spending power. 2. Analysis of tourists' travel path; Tourism demand; Network search; Tourism-related websites; Choose a tourist destination; And travel reservations. From the tourist route map, we can see that the network is the most important part of the whole tourist activities. Through the network, tourists can query travel information, screen travel information and book travel services. By analyzing the behavior path of tourists, we can clearly know these three key points of tourism network marketing. 3. Make it easy for tourists to find you. Based on tourists' behavior path and consumption demand, especially for the tourism market, develop tourism SEO dynamic optimization service, so that tourists can find you in the first time. In addition to the dynamic optimization of tourism SEO services, the network theme marketing activities planned by Lingsi are also an important way to attract tourists. 4. Make tourists happy to choose you. Tourists come to see you. What kind of image do you appear in? What content? What personality? Just a cold information introduction is not enough. We should interact with tourists and let them feel our service and brand culture. This is what we call online brand interaction. Imagine that customers come to the store and see that there is no decoration, no enthusiastic waiter and no lively brand display. Will he go to spend? No, tourists are the same. The network is the first stop of tourism marketing in scenic spots. 5. Let tourists consume your network immediately. Another exciting thing is that tourists can spend it immediately. The unique immediacy and consumption of the network are not available in any other media and platform. In other words, as long as tourists are interested in information and services on the Internet, they can experience and consume them immediately. Therefore, the network should be the most important tourism sales channel and platform in the future, except for the scenic spot, which is the position of brand interaction. If you don't have the service that allows tourists to start spending online, then you will obliterate the economic contribution that the network should have. Three strategies of network marketing in tourist attractions. Interactive marketing strategy of online community At present, there are relatively large-scale community websites or forums in China, mainly including Kaixin.com, Renren.com, Tianya.com, Fen, Xici.com, etc ... With the help of community websites, the tentacles and scope of community marketing of tourism enterprises can be greatly extended. Internet is born with the characteristics of crossing time and space barriers. It can connect residents of different regions and ages through a platform and a link. In this way, tourism enterprises can make appropriate online and offline marketing models according to local conditions and different community situations. 90% of the international tourism market is the individual market and the self-help market. In China, the trend of individual tourists and self-help tourists in the tourism market is becoming more and more obvious. In the Internet age, communication and sharing are prominent features of tourism. The choice of destination is increasingly concentrated in the hands of travelers. One of the characteristics of this kind of community is the concentration of target users; Second, the membership activity is very high. Many members will spontaneously recommend interesting places and interesting routes, and the following discussions and comments are in full swing, which is the only reliable way for many people to choose tourist destinations. To use an inappropriate metaphor, in the past, community marketing, like the traditional ground forces attack, often delayed or even lost opportunities because of asymmetric information or poor communication. The community marketing combined with major community websites is more like an information-based modern combat mode. The army and air force cooperate with each other, and the central unified command ensures the efficiency and accuracy of marketing activities. 2. Word-of-mouth marketing strategy According to market research, word-of-mouth marketing is the main way for most travelers to obtain tourism information and make tourism decisions accordingly. With the development of Internet, it is no longer just a platform for indoctrination. When more people have the right to speak, the best marketing method of tourist destination is actually word-of-mouth communication, which has achieved great results, and blog is the natural distribution center of word-of-mouth communication. Word-of-mouth focuses on the establishment of word-of-mouth, the main body is the tourism enterprise itself, and the consulting and planning institutions can refine and process it instead of creating or even fabricating it; The marketing mentioned here is word-of-mouth communication, which can find opinion leaders among consumers for tourism enterprises. Through these tipping points, the popularity of a tourist destination will expand rapidly and become popular. 3. Blog marketing strategy Blog is interactive, low-cost, creative, knowledgeable, independent and enjoyable. It is this nature of blog that determines that tourism can completely integrate blog into the whole process of tourism destination marketing. Give full play to the role of blog in terms of customers, cost, convenience and credibility, and realize the whole process reengineering of tourism destination marketing. First of all, blogs can spread the knowledge and information that tourists are eager for and encourage them to make field trips. On the basis of participating in blog interaction, driven by high curiosity and desire for achievement, the boundary between reality and network is gradually blurred, and potential tourists directly participate in marketing communication activities. High-intensity participation is not only general page browsing or random advertisement clicking, nor simple psychological participation or so-called reaching contact, but potential tourists participate and satisfy with their own emotions and interests. This is different from ordinary marketing methods. Second, there is no direct cost for the information transmission of blogs, and tourist destinations can greatly cut costs for tourists, thus gaining a competitive advantage. By intervening in blog marketing, tourist destinations can reduce their dependence on expensive related media (such as TV), thus reducing the cost for tourists. Third, the blog is rich in content and subject matter and easy to publish. While reading blog articles, potential tourists can learn more about tourist destinations. Whether it is geography, historical folklore, local customs and anecdotes, it may become an opportunity for potential markets to transform into real markets. Fourth, blog articles are formal and have high credibility.