swot analysis case

SWOT analysis case of Xuzhou Kaiyuan Mingdu Hotel

Xuzhou Kaiyuan Mingdu Hotel is located in a famous historical and cultural city in China, an outstanding tourist city in China, a national garden city in China, and one of the "Five Provinces" Pengcheng - Xuzhou City, is located at No. 1 Huxi Road, Quanshan District, Xuzhou. Kaiyuan International Hotel Management Company is one of the "Top 20 Chinese Hotel Industry Groups" and has been rated as "China's Famous Tourism Brand" and "China's Hotel Brand Pioneer".

Advantage Analysis (S)

①Superior geographical location. Xuzhou Kaiyuan Mingdu Hotel is located in Xuzhou City, a famous historical and cultural city in China, an outstanding tourist city in China, a national garden city in China, and a thoroughfare to five provinces. It is located at No. 1 Huxi Road, Quanshan District, Xuzhou.

②Clear market positioning?. As a high-end business hotel in Xuzhou, it takes full advantage of the hotel's geographical location, catering and conference facilities. 90% of them are business guests, of which "repeat guests" account for 46% to 50%. Therefore, tapping the business customer market and further transforming the hotel's business facilities has been put on our agenda. Target high-end consumer groups.

③Sufficient customer source guarantee. Xuzhou is the center of the manufacturing, modern service and logistics industries in the Huaihai Economic Zone. Its economic status plays an important role in the northern Jiangsu region. With the development of the regional economy, Xuzhou has become an important business destination in the northern Jiangsu region, including general business people and Small and medium-sized business owners, this kind of business customers have become famous in Kaiyuan

Disadvantage analysis (W)

①Professional management skills are not high. The current Kaiyuan Mingdu Hotel in Xuzhou has an imperfect corporate system, unstandardized management system, backward management ideas, superstitious experience management, neglecting system construction, and is accustomed to controlling the direction of the hotel's operating conditions through the leader's abilities and emotions.

② There is a lack of professional management talents. At present, in the various colleges and universities offering tourism and hotel management majors in Xuzhou, the hotel management knowledge students learn is related to high-star hotels, but students practice mainly in four- and five-star hotels in large and medium-sized cities outside the city. , there is a shortage of local work internship personnel in Xuzhou.

③The hotel market is not standardized. This irregularity is mainly manifested in price-cutting competition among various hotels.

Opportunity Analysis (O)

① The arrival of the mass tourism era.

②The status of Xuzhou’s regional center is increasingly obvious.

③The hotel has good development momentum.

Threat Analysis (T)

① Major hotels are rushing to land, and competition is increasing.

②The market position of emerging hotels.

③Tit-for-tat marketing strategy.

Extended information

Simple rules for SWOT analysis method

When conducting SWOT analysis, you must have an objective understanding of the company's strengths and weaknesses.

When conducting SWOT analysis, you must distinguish between the company's current situation and prospects.

When conducting SWOT analysis, you must consider everything comprehensively.

When conducting a SWOT analysis, you must compare it with your competitors, such as whether it is better or worse than your competitors.

Keep the SWOT analysis method simple and avoid complexity and over-analysis.

Baidu Encyclopedia-SWOT analysis model.