China Tourism Publicity Slogan in 2008

Where do you want to put the promotional slogan? The following is the tourism marketing plan of Lianyungang in 2008.

I. Guiding ideology

In 2008, the guiding ideology of the city's tourism promotion and promotion work is: aiming at building a famous tourist city of mountains and seas, focusing on international and domestic market development ideas, and taking the tourism development strategy of "internationalized vision, market-oriented operation and media development", striving to create the overall image of "magical and romantic city", vigorously implementing the strategy of "globalization of tourism promotion", and comprehensively singing "There is paradise above, Suzhou and Hangzhou below, and magic in it"

Second, the overall image and theme of tourism in 2008

Overall image: Lianyungang, a magical and romantic city.

Tourism theme: Lianyungang Leisure Olympic Tourism Year 2008

Third, the tourism slogan

1, Huaguoshan, the hometown of the Monkey King, Lianyungang, China, the east bridgehead of the New Eurasian Continental Bridge;

There is heaven above, Suzhou and Hangzhou below and Lianyungang below.

3. Go to Lianyungang, the hometown of the Monkey King, to see the sea;

4. Approaching Dagang Li Anyun and embracing passionate landscapes;

5. Vibrant Lianyungang, the most wonderful tourism;

6. Olympic Beijing, leisure Lianyungang;

7. Beijing Competition, Lianyungang Tourism.

Fourth, market development ideas

(A) the basic idea of product development

1. Strengthen the combination of scenic spots (spots) in the whole city, give full play to the diversity advantages of Lianyungang's tourism products, and make every effort to promote the integration and coverage network of tourism resources with Huaguoshan Scenic Spot and Liandao Seaside Tourism Resort as the leader and Wan Yu Scenic Spot, Kongwangshan Scenic Spot, Donghai Hot Spring, Anti-Japanese Mountain Red Tourism Scenic Spot, Dayishan Scenic Spot and Haizhou Ancient City as the support.

2. Market-oriented, strengthen the construction of characteristic tourism products for tourists at all levels, integrate tourism resources, develop them in depth, and vigorously cultivate characteristic coastal tourism, hot spring leisure tourism, red tourism, rural tourism, cultural tourism, exhibition tourism and incentive tourism. Focus on breaking through the four major tourism sectors: coastal blue tourism sector, cultural orange tourism sector, rural green tourism sector and red tourism sector, and strive to create Lianyungang sightseeing and leisure tourism, highlighting the essence of Lianyungang tourism.

3. International tourism products should closely rely on the culture of Journey to the West, Buddhism, Xufu, Poseidon and nuclear power, and carry out targeted publicity and promotion, focusing on attracting tourists from Japan, South Korea, Russia, Southeast Asia and other countries and regions to visit and inspect.

4. Based on the reality of Lianyungang, actively seek to develop various tourism commodities with local characteristics through market-oriented means.

(B) the basic concept of tourism promotion

1, insist on improving the tourism promotion mechanism. According to the concept of big tourism, big market, big publicity and big development, we should intensify our efforts in tourism image packaging, tourism product line design, tourism boutique cultivation, tourism promotion resource integration, market-oriented operation and regional tourism cooperation to jointly create the overall brand image of Lianyungang tourism.

2, adhere to the principle of key breakthrough to open up the market, expand the market share of tourists. The domestic market actively follows the tourism market development strategy of "focusing on Suzhou, Wuxi and Changzhou, taking Ningzhenyang as the link, focusing on Shanghai, seizing Jiangsu, Zhejiang and Shanghai, marching into the Pearl River Delta, expanding the Longhai Line and singing the Yellow Sea and Bohai Sea", focusing on the implementation of the "Tiannanhaibei" tourism siege plan, vigorously expanding the domestic tourist market and enhancing the radiation radius of Lianyungang tourists. In accordance with the international tourism market development strategy of "relying on Hong Kong, Macao and Taiwan, radiating Southeast Asia, focusing on Japan, South Korea and Russia, opening up the continental bridge and going global", we will seize every opportunity to enhance the visibility and influence of Lianyungang tourism in the international market.

3. Strengthen regional cooperation and explore the route-based promotion methods. Combined with the characteristics of tourism market and tourism products in our city, strengthen regional tourism cooperation to achieve mutual benefit and win-win, continue to deepen the regional cooperation between Xu Huailian's "Jiangsu Tourism New Triangle" and Lianyantong's "Jiangsu Tourism Shinkansen", and try the regional cooperation between Lian Weiqing and Xu Lianlin Sulu.

4. Make full use of China Journey to the West International Tourism Culture Festival and 2008 New Silk Road International Tourism Festival, Lianyungang Spring, Lianyungang Summer, Donghai Crystal Festival, Ganyu Xufu Festival and other activities to further deepen tourism promotion.

5. Strengthen media cooperation and use strong media to create momentum for Lianyungang's tourism image. Make full use of portal websites such as Xinhua News Agency, China Tourism News, East China Tourism News, local daily newspapers, Evening News, Sina, Sohu, etc., and publicize the beautiful scenery of mountains and seas and the comfortable and pleasant urban tourism environment in our city through interviews, messages and advertisements.

6. Strengthen city publicity and let citizens become propagandists of our city's tourism. Mainly through local media, bureau website, tourist billboards, festivals, community activities, service personnel training, etc. Actively promote the city's tourism image to the tourism service personnel and the general public, introduce the tourism development, and cultivate and create a good atmosphere of "everyone cares about the port city facilities, everyone maintains the image of the port city, and everyone publicizes the port city tourism" throughout the city.

Verb (abbreviation of verb) tourism promotion and promotion plan

In 2008, Beijing, Xi, Nanjing, Guilin, Tianjin, Dalian and other node cities and central cities will be selected as key target markets and emerging tourism markets in our city to carry out large-scale tourism promotion activities.

(A) domestic tourism promotion plan

1, March

Organize Beijing Tourism Promotion Conference;

February and April

(1) participated in the 12th China East-West Cooperation Fair held in Xi 'an and the 2008 China Domestic Tourism Fair held in Zhengzhou;

(2) Participate in the Beijing Community Tourism Publicity Week organized by the Provincial Tourism Bureau;

March and may

(1) Launch Lianyungang Tourism Promotion and TV Publicity Week in Nanjing and other cities;

(2) stationed in large enterprises in Suzhou and Wuxi, and invited trade unions or office leaders to participate in Lianyungang incentive tourism boutique route promotion activities;

April, June and July

Invite some of the top 100 national travel agencies and international and domestic media reporters to visit Lianyungang;

May, 165438+ October

(1) Participate in the China-South Korea International Tourism Cooperation Forum around the Yellow Sea and promote tourism in Tianjin and Dalian;

(two) to participate in the international tourism fair held in Shanghai;

6, network and other media publicity

With the help of portals such as Sina, Sohu, Netease, People's Daily, Xinhuanet, International Online, Zhongxin.com, etc., large-scale centralized exhibition and broadcasting activities of Lianyungang tourism image network will be carried out, and a series of activities such as "Lianyungang boutique tourism route design" and "Lianyungang tourism image logo and slogan collection" will be carried out in relevant media;

7. Participate in domestic promotion activities organized by the National Tourism Administration and the Provincial Tourism Administration;

(2) Domestic joint promotion plan

1, joint promotion of Jiangsu tourism new triangle:

(1) In May, jointly organized a publicity trip to Qingdao, Yantai and Weihai;

(2) Joint promotion in Wuhan, Chongqing, Chengdu and Guilin in July;

2. Joint promotion of Jiangsu tourist Shinkansen:

(1) In June,1,jointly organized a special promotion activity for the East Line of Xinhua in Shanghai;

(2) In June, jointly organized a publicity campaign in Hangjiahu and other places;

(3) In June, 5438+00, the joint organization went to Jinan, Jining and other places for publicity and promotion;

(3) International Tourism Promotion Plan

(1) In June, in order to consolidate the inbound tourism market in Korea, we joined the New Triangle or Shinkansen to promote tourism in Korea and went to Japan to explore the Japanese market.

(2) In September, participated in the propaganda tour along the Volga River in Russia (organized by the State Bureau);

(3) From August to September, organize tourism promotion and investment promotion activities in the United States (organized by the provincial bureau).

(4) 1 1 June, participated in the publicity tour of Australia and New Zealand (organized by the National Bureau);

(5) Participate in international tourism promotion activities organized by the Provincial Tourism Bureau.

Intransitive Verb Tourism Festival Activities

1, Lianyungang Spring Tourism Festival in February 2008;

February and June, the summer of Lianyungang in 2008;

3. In August, the 11th China Journey to the West International Cultural Tourism Festival and 2008 New Silk Road International Tourism and Culture Festival;

April 65438+10, the 8th China Ganyu Xufu Festival.

Seven, tourism promotional materials production

1, making tourist maps, brochures and tourist brochures in 2008;

2. Invite CCTV, Jiangsu TV, Zhejiang TV and other media to shoot the tourism video of our city and organize the broadcast.

3, cooperate with the provincial bureau to do other tourism image propaganda work.