Traditional Culture Encyclopedia - Travel guide - With the tourism management major cancelled, where will the tourism industry go?

With the tourism management major cancelled, where will the tourism industry go?

A few days ago, the test results for the Tour Guide Qualification Certificate came out. No matter what the result is, I have tried my best when preparing for this exam. So what if they are qualified? The world no longer needs more tour guides.

A day later, I saw the news, which was about the lists of majors that had been withdrawn by various universities and colleges. The frequency of the four words ‘tourism management’ appearing is shocking. Yes, even the country has realized that the tourism management profession is useless. Travel road, where to go?

As a student majoring in tourism management, I realized from the day I started school that the tourism industry is really not easy to deal with. Especially under this challenge that the whole world is facing - the new coronavirus pneumonia, the tourism industry will only become more sad.

The fact that we have always heard is that the seniors and seniors in the same major have never touched travel again after graduation. Even seniors who once ambitiously wanted to make a career in the tourism industry have been severely hurt by the tourism industry time and time again, and have changed careers in anger!

Tour guides are representatives of the tourism industry, because tour guides are travel service providers sent by all staff of travel agencies to directly contact tourists. So, is it still necessary for tour guides to exist in this society?

Part 1.

The tourism industry is in urgent need of transformation and upgrading

Once upon a time, the emergence of tour guides created a ushering in an era of new industry, they have traveled all over the world and led foreigners to visit the best scenery in the world.

Unfortunately, the good times did not last long. The conflicts between tour guides and tourists became more and more serious, and there was almost no trust between them.

There is no basic salary for tour guides, and there is no other guarantee except for the additional income from leading tours. Some bad tour guides, in order to make a living for themselves, began to cooperate privately with shops in tourist destinations to coerce and induce tourists to buy tourist products. As a result, tourists no longer trust tour guides.

Tour guides are service providers, and tourists are the objects of service. However, a small number of tourists rely on their status as consumers to arbitrarily disrupt the tourism order, make troubles, and make malicious complaints, resulting in the income of tour guides being deducted. The tour guide is not willing to interact with tourists sincerely at this time.

Once trust is lost, the consequences are dire.

Secondly, with the rapid development of informatization, tour guides have slowly lost their advantages. The significance of the emergence of tour guides is actually to help tourists adapt to a foreign country and get rid of the insecurity of the new environment as soon as possible.

But with online information, even if tourists are unfamiliar with the tourist destination, they only need to take out their mobile phones from their pockets to know the local taboos, the biggest features of the place, and the roads. How to go.

Moreover, you can travel independently and go wherever you want. You don’t have to follow the tour guide’s rigid plan to visit the destination.

The advantages of tour guides are being exploited bit by bit.

Not only tour guides, but also many other tasks in the tourism industry have been replaced by the Internet. For example, in planning and commissioning, in addition to arranging specific matters for tourist routes, one of the biggest job functions is to design tourist routes.

However, with the sharing of information on the Internet, many netizens can easily find route designs online and conduct independent travel.

Under this circumstance, if practitioners in the tourism industry want to achieve better development, they urgently need to innovate themselves.

After all, what beats instant noodles is not another instant noodle, but takeaway; what beats a camera is not another camera, but a clear smartphone.

Part 2.

As the haze of the epidemic persists, when will the guidepost of the tourism industry return?

Originally, tourism practitioners thought that the times were progressing This was already the hardest boulder to climb on their development path. Unexpectedly, there were even more difficult things that they had not experienced.

The emergence of COVID-19 has once again confirmed the vulnerability of the tourism industry. Compared with SARS in 2003, the spread of the new coronavirus has caused a complete stagnation of the global tourism industry for a long time.

The spread of the epidemic abroad has caused outbound travel to completely stop. This is the general trend. The new coronavirus has not been suppressed well, and outbound travel cannot be repeated for a day.

What about domestic travel? Domestic tourism has also experienced a landslide. It can only be said that under such circumstances, tourists who can still travel are the life-saving straw of the tourism industry. The number of tourists is certainly not many.