The concept of tourism e-commerce

Tourism e-commerce refers to a business system that uses the Internet as the main body, based on tourism information databases and electronic commercial banks, and uses the most advanced electronic means to operate the tourism industry and its distribution system. Tourism e-commerce provides an Internet platform for the majority of tourism industry colleagues.

Use advanced computer network and communication technology and the basic environment of e-commerce to integrate the internal and external resources of tourism enterprises, expand the dissemination and promotion of tourism information, realize the online release and sales of tourism products, and provide A networked operation model that provides a platform for knowledge sharing and enhanced communication and interaction between tourists and tourism companies.

Characteristics and characteristics

Characteristics

First of all, product and price information attract the most attention. The information residents most want to obtain before traveling is mainly about core tourism products and prices. Information includes information on tourist destinations and travel routes, scenic spots, accommodation and transportation prices, including information and service quality on tourism-related industries such as food, accommodation, travel, shopping and entertainment.

Secondly, the trend of individual tourists has become more clear. Before traveling, most residents hope to join a travel agency or organize their own group, while the proportion of traveling organized by their work units is relatively low.

Third, the Internet has become the most important channel for most residents to obtain relevant information before traveling. The evaluation of travel destinations by relatives and friends is also an important information channel for residents to travel.

Characteristics

1. Aggregation;

2. Tangibility; (Internet multimedia provides additional immersive display opportunities for tourism products, making the intangible Tourism products are slowly becoming tangible)

3. Serviceability;

4. Convenience;

5. Preferentiality;

6. Personalization.