How to effectively promote the prosperity and development of rural tourism?

First, attach importance to the pre-planning of rural tourism and do a good job in feasibility demonstration.

China is a big agricultural country, and its long agricultural history has given birth to a rich and profound farming culture. The modes of agricultural production and living customs in different regions are obviously different. These rich natural and cultural tourism resources and regional differences in geographical environment provide conditions for the differentiated design of rural landscapes and activities, and also require rural tourism products to adapt to local conditions, give full play to regional advantages, and plan rationally to avoid waste and inefficiency caused by blind development and investment.

Judging from the development of rural tourism in various places, the lack of scientific tourism planning has largely led to disorder and inefficiency in the development of rural tourism resources. Therefore, the development of rural tourism projects in various places must be planned in advance, and experts in related fields should be organized by local governments to objectively analyze and evaluate the resource conditions needed for the development and construction of rural tourism projects in this area, including agricultural resource base, resource characteristics, rural natural and cultural landscape, location conditions, socio-economic conditions, tourism infrastructure conditions, investment conditions, etc. , qualitative and quantitative analysis of the comparative advantages, market prospects and expected economic and social benefits of developing rural tourism in this region, forming a project. On the basis of feasibility study, the rural tourism projects should be scientifically planned and rationally laid out, and the corresponding supporting facilities should be improved. At the same time, we should actively seek financial support from the state, strengthen infrastructure construction such as road traffic, and improve tourism accessibility.

Second, enrich the product connotation and improve the level of rural tourism.

Judging from the development status of rural tourism in China, the development of rural tourism products with the main content of "living in farmhouse, eating farmhouse meals, doing farm work and listening to farmhouse music" is still the focus of rural tourism development at present. Although the development of these tourism products can increase farmers' income to a certain extent, the scale of investment and operation of these products is small, and the market entry threshold is low, which leads to similar tourism products and vicious competition in the market. At the same time, because these tourism products do not fully reflect the core characteristics of rural tourism, it is easy to make tourists lose their freshness and attractiveness, resulting in a low rate of tourists revisiting, which seriously affects farmers' continuous income increase.

In recent years, the demand for rural tourism has shown a diversified, diversified and characteristic development trend. Therefore, in the development of rural tourism products, in addition to expanding experiential and participatory rural tourism products, we should also vigorously tap the highlights of rural tourism resources, organically combine agricultural cultural landscape, agricultural ecological environment, agricultural production activities and traditional village customs, guide and encourage farmers to continuously enrich the connotation of rural tourism and develop various forms with strong local flavor. Conditional places can also develop characteristic rural tourism products that meet the needs of children, such as knowledge popularization, health care for the elderly, business meetings for specific groups, artistic creation, etc., improve the grade of rural tourism products, and create rural tourism projects with regional characteristics.

Third, strengthen staff training and improve the level of specialization.

In rural tourism, villagers are the main body of developing all kinds of tourism resources and play an important role in providing tourism products and services. Their professionalism is related to the quality and level of rural tourism development. In order to make rural tourism develop for a long time, it is necessary to train the practitioners who are mainly villagers and improve their professional service level. It should be said that the process of training villagers is not only a process of improving their scientific and cultural knowledge, but also a process of stimulating their enthusiasm for developing tourism resources and enhancing their self-development ability.

Generally speaking, in addition to basic cultural knowledge, basic etiquette, tourism knowledge, operating procedures, environmental education and other professional knowledge and related knowledge, the training content should also be standardized from reception facilities, reception conditions, sanitary conditions and other aspects to improve the overall reception service quality and level. At the same time, it is necessary to increase publicity and training on local history, culture, customs and other aspects, so that villagers can vividly show their unique rural image in exchanges with tourists and let tourists truly feel the charm of rural tourism.

Fourth, do a good job in ecological environment construction and promote sustainable development.

In the development of rural tourism resources, we should always adhere to the principle of "protection first, development second" and pay attention to the combination of rural tourism resources development and ecological environment protection. Although tourism is called "smokeless industry", the destruction and pollution caused by the development of tourism in various places to the ecological environment and natural resources are obvious to all. The development of rural tourism does not need large-scale construction, but it also needs scientific planning according to the local ecological environment capacity, the daily life capacity of local residents and the local agricultural production capacity. Control the number of tourists within the carrying capacity of the natural environment to avoid destroying agricultural natural resources because of too many tourists. According to the actual situation in rural areas, agricultural ecological environment and rural cultural heritage should be the protection focus in the process of rural tourism development. In addition, with the increase of tourists, the contradiction between the treatment of domestic garbage and sewage and the lagging construction of rural environmental protection infrastructure will become increasingly prominent, which is also a problem that must be solved to promote the sustainable and healthy development of rural tourism.