The exhibition copy of the exhibition plan book

First, the writing of "Exhibition Project Planning Book"

(A) the concept of "exhibition project proposal":

The so-called exhibition project planning is to make a preliminary plan for the upcoming exhibition, design the basic framework of the exhibition, and put forward the preliminary planning contents of the exhibition, which mainly include: exhibition name and location, exhibition organization, exhibition scope, exhibition time, exhibition scale, exhibition positioning, exhibition invitation plan, publicity and investment plan, exhibition progress plan, on-site management plan, and related activity plan. Exhibition project proposal is a set of exhibition planning, strategies and methods for planning and holding a new exhibition, and it is a summary of the above contents.

(2) The content structure of the exhibition project proposal:

Generally speaking, the proposal for exhibition projects mainly includes the following contents: 1. Analysis of the market environment for holding the exhibition: including the analysis of the industry and market where the exhibition theme is located, the analysis of relevant national laws and policies, the analysis of relevant exhibitions, and the market analysis of the exhibition venue. 2. Put forward the basic framework of the exhibition, including the name and venue of the exhibition, the composition of the exhibition organization, the scope of exhibits, the exhibition time, the exhibition frequency, the exhibition scale and the exhibition positioning. 3. Exhibition price and preliminary budget plan. 4, the exhibition personnel division plan. 5. Exhibition invitation plan 6. Exhibition invitation plan. 7. Exhibition promotion plan. 8. Exhibition preparation schedule. 9. Exhibition service provider arrangement plan. 10, exhibition opening and site management scheme. 1 1. 12, exhibition settlement plan.

(3) Requirements for writing exhibition project proposal:

1. Exhibition name

The name of an exhibition generally includes three aspects: basic part, limited part and industry logo. For example, the 93rd China Export Commodities Fair, if seated according to the above three contents, is the basic part of the fair, the limited part is China and the 93rd China Export Commodities Fair, and the industry logo is export commodities. The following are some explanations of these three contents: basic part: used to show the nature and characteristics of the exhibition, commonly used words are: exhibition, exposition, fair, fair and "festival" Limited part: used to explain the time, place and nature of the exhibition. There are three ways to express the exhibition time: one is to express it by "duration". The second is represented by "year" and the third by "season". Such as the 3rd Dalian International Fashion Festival, Guangzhou Expo in 2003, Frankfurt Spring Consumer Goods Exhibition, etc. Among these three expressions, "duration" is the most common one, which emphasizes the continuity of the exhibition. Those exhibitions that have just been held are generally expressed by "year". The location of the exhibition should also be reflected in the name of the exhibition, such as "Dalian" in the third Dalian International Fashion Festival. The words that embody the nature of the exhibition in the name of the exhibition mainly include "international", "cosmopolitan", "national" and "regional". For example, the word "international" in the third Dalian International Fashion Festival indicates that this exhibition is an international exhibition. Industry logo: used to indicate the theme of the exhibition and the scope of exhibits. For example, the "clothing" in the third Dalian International Fashion Festival shows that this exhibition is an exhibition of the clothing industry. Industry identification is usually the name of an industry or a product category in an industry.

2. Exhibition place

Planning and choosing the exhibition venue includes two aspects: one is where the exhibition will be held, and the other is which pavilion the exhibition will be held in. Planning and choosing the exhibition location is to determine which country, province and city the exhibition will be held in. Planning and choosing the exhibition hall is to choose the specific location of the exhibition. The specific choice of which exhibition hall to hold the exhibition depends on the theme and orientation of the exhibition. In addition, when choosing the exhibition hall, we should also consider the use cost of the exhibition hall, whether the exhibition arrangement meets our own requirements, and the facilities and services of the exhibition hall itself.

3. Exhibition organization

Exhibition organization refers to the relevant units responsible for the organization, planning, exhibition invitation and investment promotion of exhibitions. Exhibition organizations can be enterprises, trade associations, government departments and news media. According to the different roles of each unit in holding an exhibition, an exhibition generally has the following types of exhibition organization forms: organizer, organizer, co-organizer and supporting unit. Organizer: the exhibition organizer who owns the exhibition and bears the main legal responsibility for the exhibition. The organizer legally owns the ownership of the exhibition Organizer: the organizer who is directly responsible for the planning, organization, operation and management of the exhibition and bears the main economic responsibility for the exhibition. Co-organizer: an exhibition organizer who assists the organizer or organizer in planning, organizing, operating and managing the exhibition, and partly undertakes the work of inviting exhibitions, attracting investment and promoting. Supporting unit: the exhibition organizing unit that supports the exhibition planning, organization, operation, management or exhibition invitation, investment promotion and publicity of the exhibition organizer or organizer.

4. Exhibition time

The exhibition time refers to the planned time of the exhibition. The exhibition time has three meanings: first, it refers to the specific date of the exhibition. The second refers to the date of preparation and withdrawal. Third, it refers to the date when the exhibition is open to the audience. There is no uniform standard for the length of exhibition, depending on different exhibitions. Some exhibitions can be exhibited for a long time, such as the "World Expo" being postponed for several months or even half a year; Professional trade exhibitions, which account for the vast majority of the exhibitions, generally last for 3-5 days.

5. Scope of exhibits

The scope of the exhibits in the exhibition should be determined according to the positioning of the exhibition, the advantages and disadvantages of the exhibition organization and other factors. According to the orientation of the exhibition, the scope of exhibits can include one or several industries, and can also include one or several product categories in an industry. For example, the "Expo" and "Fair" have a wide range of exhibits. For example, the "Canton Fair" has more than 65,438+10,000 kinds of exhibits, which are almost all-encompassing; However, the exhibition scope of Frankfurt International Auto Show in Germany involves very few industries, only the automobile industry.

6. Exhibition frequency

The frequency of holding exhibitions refers to how many times a year, how many years, or whether it is irregular. According to the actual situation of convention and exhibition industry, the largest number of exhibitions are held once a year, accounting for about 80% of the total number of exhibitions. There are also many exhibitions that are held twice a year and biennially, and there are fewer and fewer irregular exhibitions. The determination of exhibition frequency is restricted by the characteristics of the industry where the exhibition theme is located. We know that almost every industry's products have a life cycle, and the life cycle of products has a significant impact on the frequency of exhibitions. The investment period and growth period of products are the golden period for enterprises to participate in the exhibition, and the frequency of exhibition should be firmly grasped.

7. Exhibition scale

The exhibition scale includes three meanings: first, the exhibition area, second, the number of exhibitors, and third, the number of visitors to the exhibition. When planning an exhibition, we should predict and plan these three aspects. When planning the exhibition scale, we should fully consider the characteristics of the industry. The scale of the exhibition will also be limited by the number and quality of the audience.

8. Direction of the exhibition

Generally speaking, the orientation of the exhibition is to clearly tell exhibitors and visitors what the exhibition is and what it has. Specifically, exhibition positioning is a process in which exhibition organizations establish and develop differentiated competitive advantages of exhibitions according to their own resource conditions and market competition, and make their exhibitions form a distinct and unique impression in the minds of exhibitors and audiences. The orientation of the exhibition should be clear about the target exhibitors and audiences, the exhibition objectives and the exhibition theme.

9. Exhibition price and preliminary exhibition budget

The exhibition price is to set a suitable price for the booth rental of the exhibition. Booth prices often include indoor exhibition prices and outdoor exhibition prices, and indoor exhibition prices are divided into open space prices and standard floor prices. When setting the exhibition price, the principle of "excellent location and excellent price" is generally followed, even if the booth with large exhibition and audience flow is often expensive. The preliminary budget of exhibition is a preliminary budget for all kinds of expenses and expected income of holding exhibition. When planning to hold an exhibition, it is very important to determine a suitable price for the exhibition according to the market situation, so as to attract the target exhibitors to participate.

10, personnel division, invitation promotion plan, personnel division plan, invitation promotion plan and invitation promotion plan are the specific implementation plans of the exhibition, and these four plans will affect each other in the specific implementation.

The personnel division plan is to make overall arrangements for the work of exhibitors. Exhibition planning is mainly to attract enterprises to participate in various strategies, measures and methods. Investment promotion plan is mainly a variety of strategies, measures and methods to attract visitors to visit the exhibition. The publicity and promotion plan is to establish the brand and image of the exhibition, and at the same time serve the exhibition's recruitment and investment promotion.

1 1, exhibition schedule, site management plan and related activity plan

Exhibition progress plan is the overall arrangement of exhibition invitation, investment promotion, publicity and booth division in time. It stipulates what work should be completed at what stage in the preparation process of the exhibition until the exhibition is successfully held. If the exhibition schedule is well arranged, the preparations for the exhibition can be carried out in an orderly manner. Site management plan is a variety of plans to effectively manage the exhibition site after the opening of the exhibition, which generally includes exhibition opening plan, exhibition site management plan, audience registration plan, exhibition withdrawal plan and so on. If the site management plan is well arranged, the exhibition site will be orderly and the exhibition will be orderly. The plan of exhibition-related activities refers to the plan of various related activities held during the exhibition. The most common related activities held in the same period with the exhibition are technical exchanges, seminars and various performances, which are beneficial supplements to the exhibition.

Second, write a feasibility study report on the establishment of exhibition projects.

(A) the concept of "feasibility study report on the establishment of exhibition projects"

The completion of the Exhibition Project Plan does not mean that the project exhibition can be held. The project is only to put forward preliminary opinions on the theme of the exhibition and how to hold it, and to formulate a preliminary plan. As for whether the exhibition can really be held and whether the plan is really feasible, it is necessary to analyze the feasibility of the exhibition projects and plans. The conclusion of feasibility analysis and other factors that must be considered are the final basis for determining whether the exhibition can be held finally. The feasibility study report of exhibition project establishment is based on the feasibility analysis of exhibition project establishment. Feasibility analysis of exhibition project establishment is the continuation of exhibition project establishment planning. The project planning of exhibition projects is mainly based on mastering all kinds of information, and puts forward what the planned exhibition is like; The feasibility analysis of exhibition project is to deeply analyze the feasibility of holding "such an exhibition" proposed by the exhibition project planning on the basis of careful study of all kinds of information, and provide scientific decision-making basis for whether to hold an exhibition in the end. If the feasibility analysis proves that the planned exhibition has the market conditions, the project has vitality, various implementation schemes are reasonable, the project is economically feasible, the risk is small, and there are certain social benefits, then the exhibition can be decided through project planning.

(B) the content structure of the feasibility study report on the establishment of exhibition projects

The feasibility study report of exhibition project establishment shall make a systematic evaluation and explanation on the feasibility of exhibition project establishment, and provide improvement basis and suggestions for the final improvement of the specific implementation plan of exhibition project establishment planning. Therefore, the feasibility study report of exhibition project mainly includes the following contents: 1, market environment analysis (1), and macro market environment: including population environment, economic environment, technical environment, political and legal environment, social and cultural environment, etc. (2) Micro-market environment: including the internal environment of exhibition organizations, target customers, competitors, marketing agents, service providers and the public. (3) Market environment assessment: SWOT analysis, that is, the analysis of internal strengths, internal weaknesses, external opportunities and external threats. 2. Analysis of exhibition project vitality (1) Project development space: that is, analyze whether the industrial space, market space, regional space and policy space for holding exhibitions are available. (2) Project competitiveness: including attraction of exhibition positioning, brand influence of exhibition organization, composition of exhibitors and audiences, exhibition price, exhibition service, etc. (3) Analysis of the advantages and disadvantages of exhibition organizations.

3. Analysis of exhibition implementation plan

1) Evaluate the basic framework for planning the exhibition, including: (1) Whether there is any conflict in the exhibition name, scope and orientation. (2) Whether the exhibition time and frequency conform to the characteristics of the industry where the exhibits are located. (3) Whether the exhibition venue is suitable for holding exhibitions in the industry where the exhibits are located. (4) Whether the industry where the exhibits are located can hold an exhibition with such scale and positioning. (5) Whether the exhibition organizer can hold such an exhibition with such scale and positioning within the planned exhibition time. (6) Whether the exhibition organization is familiar with the industry where the exhibits are located. (7) Whether there is any conflict between the orientation and scale of the exhibition.

2) Investment promotion and recommendation scheme evaluation.

(1) Evaluation of invitation scheme (2) Evaluation of investment promotion scheme (3) Evaluation of promotion scheme

4. Financial analysis of exhibition projects

(1) price positioning

(2) Cost forecast

The expenses for holding exhibitions generally include:

1) exhibition venue fee. That is, renting exhibition venues and all kinds of expenses incurred therefrom. These expenses include: rental of exhibition venue, air conditioning fee of exhibition hall, special floor installation fee, standard floor construction fee, carpet laying fee of exhibition hall, overtime pay for booth installation, etc.

2) Exhibition promotion fee. Including advertising fees, exhibition materials design and printing fees, materials mailing fees, press release membership fees, etc.

3) exhibitor and investment expenses.

4) related expenses. Including technical exchange meeting, seminar and exhibition opening ceremony, guest reception, cocktail party, exhibition site layout, gifts, temporary personnel expenses, etc.

5) Office expenses and personnel expenses.

6) Taxation

7) Other unforeseen expenses

(3) income forecast

The income from holding exhibitions generally includes:

1) booth fee income

2) Ticket revenue

3) Advertising and corporate sponsorship income

4) Other related income

5) break-even analysis

6) cash flow analysis

7) NPV analysis

8) Analysis of net cash ratio

9) Profit index

10) internal rate of return

1 1) risk prediction

1, market risk 2, operational risk 3, financial risk 4, cooperation risk

(3) Requirements for writing the feasibility study report on the establishment of exhibition projects

The feasibility study report of exhibition project is an important basis for exhibition institutions to decide whether to hold exhibitions or not. Therefore, the writing of the feasibility study report of exhibition project establishment must be true and sufficient in materials, objective and scientific in analysis, and accurate and reasonable in judgment.

1, market environment analysis

Market environment analysis is the first step of feasibility analysis of exhibition projects. It is based on the exhibition plan put forward by the exhibition project planning, and on the basis of all kinds of information already mastered, it further analyzes and demonstrates whether it has all kinds of market conditions for holding exhibitions and whether it has all kinds of policies and social foundations needed for holding exhibitions. Market environment analysis should not only study the existing market conditions, but also predict their future changes and development trends, so as to make the conclusions drawn from the feasibility analysis of the project more scientific and reasonable.

2. The vitality analysis of exhibition projects

Market environment analysis is to analyze whether there are conditions for holding exhibitions from the external factors of planned exhibition projects; The vitality analysis of the exhibition project is to analyze whether the exhibition has development prospects from the planned exhibition project itself. To analyze the vitality of the exhibition project, we should not only analyze the vitality of one or two exhibitions, but also analyze the long-term vitality of the exhibition, that is, whether the exhibition will have a future after more than five exhibitions.

3. Analysis of exhibition implementation plan

The analysis of convention and exhibition execution scheme is based on the planned convention and exhibition project itself, and analyzes whether the various execution schemes to be implemented in the project start-up plan of the convention and exhibition project are complete and can ensure the realization of the convention and exhibition planning objectives. The object of the analysis of the implementation plan of the exhibition is the various implementation plans of the exhibition, and the focus of the analysis is whether the various implementation plans are reasonable, complete and feasible.

It should be emphasized that the evaluation of the basic framework of the exhibition focuses not on whether the planning arrangement of a certain factor that constitutes the basic framework of the exhibition is reasonable and feasible, but on whether the basic framework of the exhibition is reasonable and feasible as a whole. Because, although the planning arrangement of every element that constitutes the basic framework of the exhibition may be reasonable and feasible, the basic framework of the exhibition composed of these elements may be unreasonable and infeasible as a whole. Therefore, in order to avoid the phenomenon of "individual rationality and group conflict", it is very important to evaluate the basic framework of the exhibition.

4. Financial analysis of exhibition projects

The financial analysis of exhibition projects is to analyze and calculate the expenses and benefits of holding exhibitions from the financial perspective of exhibition organizations. The main purpose of financial analysis of convention and exhibition project is to analyze whether the planned convention and exhibition is economical and feasible, and to clarify the fund use plan of the upcoming convention and exhibition.

5. Risk prediction

From the perspective of feasibility analysis of convention and exhibition projects, the risk is that due to some unpredictable and uncontrollable factors, the plan and actual income of convention and exhibition organizations deviate from expectations, thus making the plan of convention and exhibition organizations fail; Or even if the exhibition is held as scheduled, the exhibition institutions may suffer certain economic losses.

6. Existing problems

Including all kinds of problems found in the establishment of exhibition projects through the above feasibility analysis, as well as other problems that researchers may find outside the feasibility analysis that may have an impact on the exhibition.

7. Suggestions for improvement

In view of the above problems, this paper puts forward some suggestions to improve the planning of exhibition projects, and points out the direction that should be worked hard for the successful holding of exhibitions.

8, the direction of efforts

According to the purpose and goal of the exhibition, on the basis of the above analysis, and in view of the existing problems, other conditions and efforts for running the exhibition well are put forward.

Third, the writing of "exhibition description"

(A) the concept of "exhibition description"

After determining the relevant dates of the exhibition, and designating the exhibition contractors, exhibition transporters and exhibition tour operators, the exhibition organizers can begin to prepare the exhibition manual.

The Exhibitor's Manual is a booklet compiled by the exhibition organizer for the preparation and opening of the exhibition and other issues that exhibitors should pay attention to when participating in the exhibition, so as to facilitate exhibitors to prepare for the exhibition. Compiling the exhibitor's handbook is a basic work in the preparation of the exhibition.

(2) Main contents and compilation requirements of "Notes for Exhibitors"

In a sense, the exhibition manual is a programmatic document to help exhibitors prepare for the exhibition, and it is also a guiding document for the exhibition organization to effectively manage the exhibition layout, exhibition and withdrawal. The exhibitor's handbook covers all aspects of holding exhibitions. Generally speaking, the exhibition manual mainly includes the following aspects:

(1) Preface. The main purpose is to welcome exhibitors to participate in this exhibition, explain the principles and purposes of compiling this manual, and remind exhibitors to consciously abide by the relevant provisions of this manual in the preparation, layout, layout and withdrawal of the exhibition. Prefaces are usually short.

(2) The basic situation of the exhibition venue. Including the floor plan of the exhibition hall and exhibition area, the traffic map leading to the exhibition hall, the basic technical data of the exhibition venue, etc. When drawing the plan of the exhibition hall and the exhibition area, we should pay attention to the location of various service facilities in the exhibition hall, the division details of the exhibition area and booth, the internal passages and population of the exhibition hall, etc. When drawing the traffic map of the exhibition hall, we should pay attention to the specific location of the exhibition hall in the city, the main means of transportation and traffic routes available to the exhibition hall, and the specific location of the designated reception hotel in the city. For the basic technical data of the exhibition site, it is necessary to clearly and accurately list the ground bearing, ventilation conditions in the exhibition hall, cargo elevator volume, indoor space height of the exhibition hall, entrance height and width of the exhibition hall, water and electricity supply status of the exhibition hall, etc. The introduction of the basic situation of the exhibition venue has a good guiding role in helping exhibitors accurately find the exhibition hall and their own booths, and then set up and arrange the booths.

(3) Basic information of the exhibition. Including the exhibition name, venue, exhibition time, exhibition organization, exhibition designated contractors, designated transporters, designated travel agencies, designated reception hotels, etc. For the exhibition time, it is necessary to specify the exhibition time, opening time, opening time of professional visitors and the general public, withdrawal time and overtime time. , and try to be accurate to the hour; For convention and exhibition institutions, it is necessary to clarify the organizers, contractors, support units and co-organizers of the exhibition; In addition, the detailed contact addresses, telephone numbers, faxes and contacts of all exhibition organizations, designated exhibition contractors, designated transporters, designated travel agencies and designated reception hotels. It should be explained in detail. If there are websites and electronic shopping malls, it is best to publish them so that exhibitors can easily contact relevant units when necessary.

(4) exhibition rules. It's just some rules and regulations that exhibitors and spectators are required to abide by when attending the exhibition, including: regulations on the use of certificates, regulations on on-site safety insurance, regulations on cleaning the visual field, regulations on the storage of articles, precautions for water and electricity use on site, regulations on the sale of on-site exhibits, regulations on fire protection, regulations on the protection of intellectual property rights, and precautions for the display of on-site exhibits. Exhibition rules are some rules that all exhibitors must abide by, which are very important for the management and maintenance of the order at the exhibition site.

(5) Guide to booth construction. It is about some basic requirements and descriptions of booth installation, mainly including the description of standard booth and the description of open space booth. Because the basic structure and configuration of all standard booths are the same, the "Standard Booth Description" mainly explains the standard configuration of the booth, lists the matters needing attention for exhibitors to use the standard booth, and puts forward the handling methods if exhibitors need to add other configurations other than the non-standard configuration. Instructions for Installation of Open-air Booths mainly refers to some regulations and requirements for exhibitors to set up open-air booths, such as requirements for materials used, requirements for hot work, requirements for fire safety, requirements for wire laying, etc. The Layering Guide is of great help to guide exhibitors to install booths smoothly and safely and arrange exhibitions.

(6) Guide to the transportation of exhibits. It is a description and explanation for exhibitors to transport exhibits and other items to the exhibition site, mainly including overseas transportation guides and domestic transportation guides. Whether it is overseas or domestic transportation guide, the transportation mode and route of exhibits, the delivery period of various goods and documents, the preparation and delivery of freight documents, charging standards, packaging, customs declaration, return transportation, optional optional services, etc. Should be specified. The exhibition transportation guide plays an important role in helping exhibitors arrange the transportation of exhibits and other items in time.

(7) Exhibition tourism information. It is an explanation for exhibitors and visitors to solve the transportation, food, housing, transportation needs during the exhibition and the travel needs before and after the exhibition. MICE tourism information should list the grade, negotiated preferential price, address, contact number and fax, contact person, distance from the exhibition hall, etc. in detail. It should also list the entry visa methods for overseas visitors and exhibitors, as well as the routes and arrangements for optional business visits and sightseeing and leisure tours during and after the exhibition. MICE tourism information mainly serves the daily life of exhibitors and visitors.

(8) Relevant forms. It is a variety of forms that exhibitors need to use in the process of preparing and arranging exhibitions, mainly including exhibition forms and horizon installation forms. The exhibition forms mainly include VIP buyer service form, application form for hiring temporary service personnel, application form for additional work permit and invitation card, application form for seminars and technical exchanges, application form for periodical advertisements, etc. After the successful preparation of the exhibition manual, it can be printed into a book and distributed to exhibitors at an appropriate time before the opening of the exhibition. It can also be posted on the special website of the exhibition for exhibitors to read and download. If there are overseas exhibitors at the exhibition, the exhibitor's manual should be translated into foreign languages.

(C) the role of "exhibition description"

The exhibition manual is mainly used to facilitate and guide exhibitors in their smooth preparation, arrangement, exhibition and withdrawal. It not only plays a very important role in guiding exhibitors to prepare for the exhibition, but also has great help and influence on the effective management of on-site exhibition, exhibition and withdrawal of the exhibition.

1, the instruction of the exhibition description for exhibitors. The exhibitor's manual gives a detailed description of the exhibition site, basic information of the exhibition, exhibition rules, arrangement, transportation of exhibits, exhibition tourism, etc. After getting the exhibition manual, exhibitors can make preparations for the exhibition according to the instructions, such as arranging the transportation of exhibits, preparing materials and designing booths. At the exhibition site, exhibitors will set up and arrange booths according to the relevant requirements of the manual to avoid blindness and irregularities during the exhibition; During the exhibition, exhibitors can arrange exhibits for display according to the requirements of this manual; During the withdrawal period, exhibitors can withdraw the exhibition in an orderly manner according to the instructions; After the exhibition, exhibitors can also choose the exhibition tourism that suits their needs according to the instructions. Under the guidance of the exhibition manual, exhibitors can prepare and complete the exhibition affairs more effectively.

2. The role of exhibition manual in exhibition site management. The provisions in the exhibition manual on the preparation, arrangement, arrangement and withdrawal of the exhibition are not only conducive to guiding exhibitors to do things according to the regulations, but also conducive to the exhibition organization to supervise various matters on the exhibition site according to the provisions of the manual and provide various services for exhibitors according to the provisions of the manual. Exhibitor's Manual is one of the important bases for the exhibition organization to manage the preparation, arrangement, holding and withdrawal of the exhibition. It establishes a code of conduct for each stage of the exhibition, which is beneficial for exhibition organizations to manage all aspects of the exhibition on the spot according to this standard.

3. The role of the exhibition manual for the audience. In addition to guiding exhibitors and managing the exhibition site, the exhibition manual can also play a certain role in the exhibition audience. For example, the manual explains the floor plan of the exhibition hall, the distribution map of service facilities, traffic routes, designated reception hotels and opening hours of the exhibition, which is of great help to the audience to visit the exhibition.

Under the guidance of the traffic route map of the exhibition hall, visitors can reach the exhibition hall more conveniently, find the service providers they need under the guidance of the distribution map of the service facilities of the exhibition hall, and enjoy the preferential treatment of the designated reception hotels. Under the guidance of the opening hours of the exhibition, they can arrange their own visit time reasonably. Generally speaking, a large part of the exhibition audience is invited by the exhibitors themselves, and the exhibitors will generally inform the invited audience of the above information, so that the exhibition manual will play a greater role in the audience.

Four. The basic principles of the preparation of exhibition manuals can be seen from the functions of exhibition manuals, which are important documents in the preparation of exhibitions. In order to make the exhibitor's manual play the above role in the preparation of the exhibition, we must do the following when compiling the exhibitor's manual:

First, it is practical. The contents contained in the exhibitor's manual must be of great guidance to the preparation, arrangement, exhibition and cancellation of the exhibition, or be of great help to the exhibition organizer in managing all aspects of the preparation, arrangement, exhibition and cancellation of the exhibition, or be of great help to the exhibitor in inviting its old customers to visit the exhibition, otherwise, these contents cannot be included in the exhibitor's manual.

Second, be concise and clear. The description and narration of all aspects of the exhibition manual should be concise, not too many words and not too long, as long as it can explain the problem; The description and narration of all aspects in the exhibition manual must be accurate and specific, so that people can see it clearly, not to be incomprehensible, and not to be ambiguous. Otherwise, it will cause disputes in the preparation before the exhibition, the arrangement during the exhibition and the concrete implementation of the withdrawal during the exhibition, which is not conducive to the exhibitors' participation and the exhibition organization's management of the exhibition site.

Third, it is detailed and comprehensive. The contents mentioned in the exhibition manual should be as detailed as possible. For example, the overtime hours for exhibition arrangement and cancellation can be specified as hours and minutes, and the return period of various forms can be specified as a month and a day, which is more conducive to the specific operation and management of the exhibition; Everything mentioned in the exhibition manual should be omitted. For example, in the description of the basic situation of the exhibition site, the height and width of the exhibition hall population, the ground bearing capacity of the exhibition hall, fire precautions and so on should be listed one by one. Otherwise, there will be problems in field operation. For example, if the height and width of the entrance to the exhibition hall are not mentioned, some bigger and longer items may not enter the exhibition hall.

Fourth, beautiful. The layout and production of the exhibition instructions should be beautiful and elegant, and the printing should be exquisite, so as not to make typos and other printing errors as much as possible; The production and paper used in the exhibition manual are consistent with the grade of the exhibition and the brand and reputation of the exhibition organization, and people cannot have bad associations.

Fifth, major. The words and sentences used in the exhibition manual should conform to the customs and norms of the industry, use the language familiar to the industry, and standardize the terms involved, and can't take it for granted to use some unfamiliar words in the industry; The content arrangement should conform to the preparation procedures of exhibitors, and they should not be allowed to search for what they need to know over and over again.

Sixth, internationalization. If the exhibition is an international exhibition, or the exhibition intends to develop in the direction of internationalization, then the content arrangement and production of the exhibition manual should also try to meet the needs of international exhibitors, for example, in addition to Chinese texts, there should also be foreign languages. The translation of the foreign language version of the exhibition manual must be accurate, because overseas exhibitors prepare various exhibition matters according to the manual; If the translation is not accurate, it will bring them great inconvenience.