Where is the imperfection of tourism e-commerce reflected?

1 Problems with Internet users, tourism enterprises and tourism websites

(1) The absolute number of Internet users is increasing, but the purchasing power is insufficient

According to the 25th China Internet development statistics made by China Internet Information Center (CNNIC) on January 15, 21, as of December 31, 29, the total number of Internet users in China was 384 million, with a penetration rate of 28.9%. However, the number of netizens under the age of 1 has increased to 1.1%, the number of netizens aged 1-19 is 31.8%, and the number of netizens aged 2-29 is 28.6%. Based on the above data, 61.5% of users are under the age of 3, which shows that the overall consumption power of netizens in China is not strong, and low-and middle-income people account for the majority, which determines the lack of purchasing power of netizens.

(2) The degree of domestic tourism enterprises involved in tourism e-commerce is low

The informatization of tourism enterprises mainly refers to the informatization of 8,993 travel agencies, 1,481 tourist hotels and 2,726 tourist attractions in China. At present, travel agencies with independent websites account for less than 2% of the total, and tourist hotels and scenic spots with independent websites account for less than 1% of their total. Moreover, most tourist hotels, travel agencies and tourist attractions only promote their sales by setting up their own web pages. Since the provincial-level tourism e-commerce network is basically not established, it is impossible to carry out e-commerce among hotels, travel agencies, tourist attractions and customers.

(3) There are few tourist websites serving tourist enterprises with perfect functions in China

At present, there are nearly 3,7 tourist websites in China, but few can really provide comprehensive e-commerce services for enterprises.

first of all, there are very few websites dedicated to tourism e-commerce in China. Although tourism enterprises flock to the Internet in succession and seek new opportunities for development, most tourism websites simply regard the Internet as a tool to introduce enterprises, scenic spots and tourist routes, and fail to realize that the core business processes and CRM of enterprises can be extended to the Internet, so that products and services can be closer to users' needs and reflect the great value of the network. In particular, online booking, personalized customization and problem performance are particularly prominent.

Secondly, at present, China's tourism market is characterized by asymmetric information, low transparency and chaotic prices of tourism products. The tourism information industry published by most travel websites is only the route information of one or two travel agencies, which fails to give full play to the role of the network. That is, users (customers) cannot be locked, which also increases the search cost. Due to the positive feedback effect of the network economy and the diseconomy of the demand side, the weakness of Internet enterprises will be accelerated.

2 tourism e-commerce facilities are not perfect

(1) China's credit consumption and long-distance shopping are still very underdeveloped. Credit consumption is incompatible with the traditional consumption psychology in China, and the proportion of people who use cards is low. And long-distance shopping is also very different from the way we are used to paying with one hand and delivering with the other. In the case of imperfect relevant laws, online transactions have great moral hazard for both parties.

(2) Among the travel websites, except the travel websites built by travel agencies as the business platform of travel agencies, most travel websites operate the travel agency business without approval. The legitimacy of this is problematic.

(3) China's tourism industry chain is not smooth, and the factors affecting the travel itinerary and quality are complicated, so it is difficult for tourism websites to grasp the relevant departments of tourism. Therefore, at present, if there are quality problems in the tourism products sold online by travel websites, they are generally not compensated by traditional travel agencies, which will make many tourists "stay away from online tourism products".

(4) The electronic payment method is not perfect. Without an effective and secure online payment system provided by online banks, it is difficult for e-commerce systems to develop smoothly.

3 tourism e-commerce professionals are insufficient

tourism e-commerce is developing continuously, and its development momentum is quite strong, but there is a considerable gap in related compound talents.