What reference does the development of sightseeing agriculture abroad have for the development of agricultural tourism in China?

Sightseeing agriculture is a new type of tourism industry, which is a tourism project developed with the help of agricultural advantages and agricultural resources. It is the intersection of tourism and agriculture, and it is also a new way and new field for the development of tourism and agriculture in China. At present, China's urbanization construction makes more and more building facilities, but people's activity space is gradually decreasing, and the limited parks can no longer meet people's needs. In this form, people prefer to return to nature, so sightseeing agriculture sprouted and extended. Relatively speaking, the development of sightseeing agriculture in China is slow, and it is backward in policy guarantee, project development, industrial promotion, publicity and promotion, management and so on. It is a problem that needs to be solved at present to learn from the successful experience of foreign countries and improve the development speed of sightseeing agriculture in China as soon as possible.

Second, analyze the characteristics of foreign sightseeing agriculture.

Abroad, sightseeing agriculture in the United States and Europe has a history of hundreds of years. With the development of economy, people pay more and more attention to eco-environmental tourism and love pure green environmental tourism. Italy has established a "green agricultural tourism" enterprise, which has attracted more than 1 10,000 domestic and foreign leisure vacationers. In Spanish countries, the benefit of seaside holiday tourism is lower than that of agricultural tourism, which has become the main body of Spanish tourism. The development of rural tourism has the advantages of natural environment, which enables people to get close to nature. It can be seen that agricultural tourism is a tourism project with great development potential.

(A) Foreign agricultural tourism has policy advantages.

The rapid development of foreign sightseeing agriculture can not be separated from the support of local governments or industry associations. In particular, trade associations can be based on the advantages of agricultural resources and the interior of agricultural tourism, so that agricultural development can be fully developed and benign under the cooperation of tourism. Trade associations also restrict tourism, so that tourism and agriculture can be perfectly combined to form characteristic tourism.

Tracing back to history, Europe began to develop agricultural tourism in an organized way from the19th century. In Italy, 1865 has a national tourism association, which specializes in serving the tourism industry. In the 1970s, agricultural tourism prevailed in France, and a national tourism organization was established, with agricultural tourism revenue accounting for a quarter of the total tourism revenue. The United States began to develop agricultural tourism rapidly in 1962. Thanks to the policy support of the American government, agricultural tourism has gradually developed, and the policy stipulates that agricultural tourism should ensure the benign development of agriculture. In Japan, agricultural tourism started very early and became an industry association, creating rural scenery tourism and supporting service facilities. Spanish countries have also enacted legislation on agricultural tourism, which makes agricultural tourism occupy a certain position in the international stage of Spain. Moreover, Spanish countries have also formulated many tourism standards, which are mandatory, making Spain's agricultural tourism flourish.

In terms of science and technology policy, foreign farmers and herdsmen can enjoy the science and technology training and tourism knowledge counseling provided by the government, so that local farmers and herdsmen can give full play to their tourism advantages and consciously protect resources. Through the training of tourism knowledge, local farmers have good behavior habits of maintaining environmental sanitation and provide pollution-free, pure natural and elegant tourism services for tourists; In terms of overall publicity, France is a model for all countries. In France, agricultural tourism information is widely disseminated through various media and networks, attracting domestic and foreign tourists to come for leisure and vacation and experience the rural life of returning to nature. Online publicity in France includes teaching farms, adventure farms, horseback riding farms, agricultural products farms, dim sum farms, camping farms, temporary farms, hunting farms and farm hotel services. In order to achieve the purpose of publicity, the French government also photocopied instructions and brochures, trying to shape the image of French agricultural tourism; In terms of farmland control, the government's financial support is strongly advocated, while the control is relaxed to promote the development of agricultural tourism. Villagers in Sihe village in Japan built accommodation huts on local land, forming characteristics to attract tourists. Rainbow Farm in New Zealand is a small farm. However, ranchers have created a series of tourism projects, such as appreciating and cherishing breeding sheep, herding sheep into pens, shearing sheep, milking sheep and feeding lambs, which receive a large number of domestic and foreign tourists every year and produce objective economic benefits. In terms of economic policy, the government gives low-interest loans, investments, subsidies, tax relief and so on to agricultural tourism. In Argentina, individuals and groups can enjoy travel loans, and the government also gives certain subsidies; Switzerland has made a demonstration in leisure. During the straw trip in Switzerland, you can visit the farm, spend the night on the farm and enjoy the delicious food on the farm. You can also take tourists' pets with you. In short, foreign tourism models have their own advantages and have achieved certain economic benefits.

(B) Analysis of foreign tourism content

In foreign countries, agricultural tourism has many contents and unique modes. In European countries, the most common agricultural tourism is agricultural hotels, and their agricultural tourism hotels are divided into two categories according to their needs. First, farmers and herdsmen rent their own bungalows, tourists cook their own meals, and feel at home in the rented bungalows. Please enjoy the fun of the owners of rural scenery; Second, live with farmers and enjoy the simplest farm services. In European countries, diversified agricultural tourism is booming. Riding farm, teaching farm, camping farm, adventure farm, etc. , mainly for leisure and entertainment, as well as farmhouse restaurants mainly for food. In Austria, Finland, rural England, France and other countries, farms provide accommodation as well as tourism and leisure activities. Moreover, there are football fields, fishing grounds, gardens and racetracks on the farm for tourists' entertainment. In the United States, rural cultural heritage tourism has also been opened, attracting many tourists under the influence of traditional art and culture. Malaysia integrates the advantages of domestic flowers, opening up flower tourism, flower exhibitions, flower competitions and floats, with complete projects, creating various flower themes and attracting international tourists.

Third, foreign agricultural tourism experience

There are various forms of agricultural tourism in foreign countries, and certain economic, ecological and social benefits have been obtained by virtue of scientific and technological level, folk culture and resource endowment. These benefits can not be achieved without foreign trade associations, governments and rural tourism agencies.

1, the auxiliary role of trade associations. The business relationship between the government and farmers is linked by trade associations. He is the business link between them and the organizer of horizontal communication between operators and agricultural tourism executives. The establishment of trade associations provides project exchange services and technical services for agricultural tourism, which shows that trade associations have played a certain role in the development of agricultural tourism. In the United States, the National Tourism Fund Association has played a great role in promoting projects and implementing plans, and has raised the visibility of American leisure squares and federal tourism in the agricultural tourism industry.

2. Develop agricultural tourism products and integrate tourism advantages. Foreign agricultural tourism has a certain initiative, actively coordinating the relationship between upstream and downstream, travel agencies and tourist attractions, hotels, scientific research units and other enterprises, forming alliances, mutual benefit, vigorously developing tourism products and tourism projects, and at the same time using radio, television, internet, newspapers and other channels for integrated marketing.

3. Mobilize residents to create a harmonious community environment. The main resources of agricultural tourism come from rural living environment, and the operators of these resources are farmers themselves. Therefore, mobilize residents abroad to raise their awareness of agricultural tourism and create a harmonious community environment. In foreign countries, the government encourages residents to set up travel agencies or groups to develop and operate tourism as a sideline and seize the economic benefits brought by agricultural tourism. At the same time, residents and community farmers let tourists enjoy the rich rural scenery, avoid conflicts with tourists, and build a harmonious agricultural tourism area.

4. Coordinate tourism functions and collect agricultural tourism benefits.

While gaining economic benefits, foreign agricultural tourism attaches great importance to the protection of rural tourism environment and the negative impact of tourism on rural areas. It can be seen that foreign agricultural tourism not only integrates benefits, but also creates an image with brands, and attaches great importance to the sustainable development of agricultural tourism.

5. The government gives policy encouragement and financial support to agricultural tourism. In the development of agricultural tourism abroad, the government has certain management and regulation functions. The government has formulated some policies and regulations related to tourism, including safety, environmental protection, construction and management. In this regard, Japan has done a good job, and the legal system of agricultural tourism is very sound. In addition, California has also enacted and implemented the Farm Family Accommodation Law 65438-0999. In addition, France has given some credit support to agricultural tourism. Britain promotes the development of agricultural tourism with special funds.

Fourthly, absorb the successful experience of foreign agricultural tourism.

Compared with foreign countries, the development of agricultural tourism in China is slow. However, China is a big agricultural country, and there are many agricultural tourism resources that can be developed, which have great potential in both agriculture, forestry, animal husbandry and fishery and ecological environment. The first attempt of agricultural tourism in China was the Nanhui Peach Blossom Festival held in Shanghai, which opened the curtain and ushered in the prelude of agricultural tourism in China. Subsequently, Beijing, Guangzhou, Chengdu and other places successively developed agricultural tourism. During the period of 1998, China National Tourism Administration held a tour of China, stayed in farmhouse, ate farmhouse food, watched the scenery of farmhouse and did farm work. 200 1, China put agricultural tourism into the development focus. Visible, in recent years, China's agricultural tourism development momentum is good, rich in resources. However, due to disordered spatial layout, unclear market positioning, insufficient cultural protection, serious environmental damage and low neutralization benefit, the unified planning and balanced development of environmental benefits, social benefits and economic benefits have not been realized. Therefore, combined with the current development of China, we should learn from the successful experience of foreign countries and use it for our own benefit.

1, pay attention to environmental protection. China's agricultural tourism is too artificial and urbanized, pursuing benefits and not caring about the damage to the environment. This practice of giving up the basics and exaggerating the function of agricultural tourism not only restricts the development of agricultural tourism itself, but also undermines the sustainable development of ecology. Agricultural tourism should promote rural development, make rational development and utilization, and make effective land create greater benefits. At the same time of development, we should first consider environmental protection to make it develop healthily.

2. Cultivate tourism characteristics. Most of China's agricultural tourism projects are similar, lacking individuality, single marketing method and poor publicity, which restricts the development of agricultural tourism. We should rely on the advantages of resources, create brand characteristics, shape image tourism, expand publicity, and make it have a benign effect.

3. Pay attention to the synergistic effect of rural tourism. While developing agricultural tourism, we should pay attention to the production of green products and the promotion of agricultural special products, which not only meets people's demand for tourism, but also activates people's desire to buy agricultural products. Realize the real development goal of taking agriculture as the foundation and promoting agriculture through tourism. Create the brand characteristics of agricultural products, realize the dual benefits of agricultural tourism and agricultural product promotion, and then accelerate the speed of agricultural modernization, improve the competitiveness of China's agriculture, and lay the foundation for realizing a new socialist countryside. At the same time, we should rely on the government's preferential policies and financial subsidies to vigorously develop agricultural tourism.

Verb (abbreviation of verb) conclusion

Through the analysis of foreign agricultural tourism, combined with the development status of agricultural tourism in China, it is found that many successful experiences of foreign agricultural tourism are worth learning and learning from. Only by following the developed countries closely and relying on the advantages of China's agricultural resources can we establish an agricultural tourism model suitable for China, vigorously promote the development of China's agricultural modernization, and lay the foundation for narrowing the gap between urban and rural areas.