The Influence of Tourism Culture on Tourism Aesthetics

The discovery of geography and the emergence of overseas colonial consciousness broke the relatively closed and isolated situation in ancient times. Tourists are no longer satisfied with domestic and ethnic tourism, but try to enjoy foreign tourism across borders. The progress of natural science and the study of cultural anthropology have also greatly stimulated the enthusiasm of tourists for cross-cultural investigation and promoted the spread and exchange of culture. As a result, cross-cultural tourism has developed in an all-round way in the world and is thriving.

3. Contemporary tourism culture

From ancient, modern to modern tourism culture, leisure and entertainment have gradually increased. The material life in modern society is extremely rich, and the consciousness of freedom and democracy is gradually strengthened, so that the utilitarian motivation of tourism is gradually replaced by the entertainment motivation. The accelerated pace of life in modern society and the tension of metropolitan life have filled many tourists with longing for spiritual relaxation. Adjusting the rhythm of body and mind in areas with relatively slow economic development and less pollution and natural scenic spots has become the choice of more and more tourists.

In modern society, due to the improvement of the quality of the main body of tourism culture, the transportation, communication and service facilities provided for tourism activities are also faster, more convenient, more comfortable, safer and more hygienic, so the renewal and improvement of tourism products and related services are quite rapid.

With the development of society, tourism activities have also exposed many negative effects. On the one hand, it is the influence of tourists on the social order, value orientation, price and consumption level of the host country or region; On the other hand, high-density tourism has caused serious damage to cultural relics and ecological environment, as well as the wanton proliferation of counterfeit and shoddy goods stimulated by tourism prosperity. How to plan and control the tourism market and reduce the negative impact of tourism is an urgent problem for modern tourism culture to study and solve.

Five, the development trend of contemporary tourism culture research

In contemporary society, with the impact of economic globalization and cultural diversification, tourism culture presents a trend of conflict and integration. This conflict and integration of tourism culture will inevitably have a great impact on the development of tourism culturology. Tourism culturology in China should conform to this trend, and make positive responses in discipline construction and personnel training. The development trend of contemporary tourism culture research is mainly manifested in the following aspects:

1. Application trend

Tourism culturology is a basic subject with strong theoretical color in form. Judging from its research purpose, characteristics and functions, it is also a professional discipline with strong application and practicality. The study of tourism culture has established the fundamental purpose of promoting the sustainable development of tourism from the beginning, so it is bound to have strong practicality and application, and this feature will be further strengthened.

2. Expansion trend

On the one hand, it will rapidly expand its research scope, extend its tentacles to the vast field of tourism activities, and form its own sub-disciplines, such as tourism consumption culturology, tourism aesthetic culturology, and tourism enterprise culturology. On the other hand, tourism culturology will constantly absorb the research results of various disciplines, enrich and improve its theoretical system, and then use its own theoretical methods to re-understand the phenomena and behaviors in tourism economy, tourism psychology and tourism management activities, and explore the deep things to promote them.

3. Scientific trends

With the progress of modern science and technology, modern information technology will gradually be widely used in the study of tourism culture, and they will be directly applied to the investigation and research of tourism culture to deal with various complex cultural phenomena quickly and simply, so as to quantify the problems that can only be qualitatively analyzed in the past and solve the complex problems that cannot be solved in the past.

4. The trend of discipline

Tourism culturology will move from the academic outer layer to the academic center, its disciplinary position will be established and consolidated, and its own disciplinary system will be further improved and developed. Therefore, researchers in the field of tourism culture in China should summarize the research achievements and progress in this field at home and abroad, build a discipline system of tourism culture with China characteristics, and promote the healthy development of China's tourism industry.