Traditional Culture Encyclopedia - Travel guide - Classic Quotations from Xiao Ma Song's Copywriting Desperate
Classic Quotations from Xiao Ma Song's Copywriting Desperate
2. There are too few copywriters who can serve international brands, so what really reflects your level is actually the copywriters of second-tier brands.
3. Carrefour's crisis public relations was exposed to fraud on the price tag. How to deal with it?
What you should do is, if you have money, put advertisements in important media and explain your legitimate reasons to the editor. If you have no money, please consumers and satisfy them. It is announced that all consumers who come to Carrefour for shopping will be compensated 1 times as long as they find the price tag and the actual settlement error.
4. The most essential principle of choosing a name is to reduce the cost of communication. We make a brand, whether we design a logo, want to advertise, or choose a name, in order to better spread the brand, that is, to reduce the cost of communication.
In fact, reducing communication costs includes two aspects. One is to reduce cognitive costs, that is, to understand at a glance; One is to reduce the cost of diffusion, that is, to remember at a glance and be willing to introduce it to others.
a good name must have three characteristics: industry relevance; Easy to understand and familiar; Highlight product features.
don't try to create new words, because most people can't remember them.
5. when we do something, we should find the most fundamental rule to do it. For example, if you want your child to be happy in the future, you don't have to let him go to college, but let him become a person with independent thinking and living ability. For example, there may be many kinds of enterprise strategies for reference, but the most essential rule is that enterprises can develop in the most economical way.
when you do anything, you have to understand its essence, and then you win!
6. Why don't advertising companies advertise?
Because advertising companies can't guarantee to advertise with a good return on investment, this is the essential reason why they don't advertise.
9. Those companies that can create excellent cases continuously are good companies. A good company should get 8 points in the implementation, instead of getting 1 points in three years and all the others get 3 points.
Beatles copywriting, 8 creative ways of writing:
1. Do you think vw is not good enough? The face value is not high enough, but it is very beautiful
2. A vw. Casual driving
3. In a few years, it will start to look good. Ugly, but it keeps its value as time goes by.
4. You can't judge a book by its cover. Excellent performance.
5. Made in America. From the point of view of the manufacturer.
6. Some people earn too much, but vw style is too low? People with high incomes don't buy nice cars because vw is economical.
7. live within your means. From the perspective of quality life, it is no longer too expensive to buy a car and drink a car.
8. Have you noticed two important improvements in the history of VW? Explain two important improvements.
9. Why is vw's nose bald? Car nose modeling.
1. One of the joys of owning it is that you can sell it later. Value: durable; Appearance does not change with time; High cost performance.
11. Has VW gone? From a consumer's point of view, vw has become a trend.
12. who in the world will seal the bottom of the car? vw。 Talking about the bottom sealing of the car tray.
13. why is the wheel a little crooked? Talk about axle separation.
14. Will we kill this beetle? Constantly improve and create classics.
15. Even the bottom of the car looks interesting. Talk about the bottom of the car.
16.vw is unusual, which is usually not easy to see. Talking about coating spraying and sealing steel bottom.
17. it's what it looks like. Talk about painting.
18. Have you guessed the name of this car? Creative writing of 7 tips, boasting advantages.
19. Do you need auto parts? All auto parts are easy to buy.
2. This car is too valuable. High cost performance.
21. fix what? With these accessories, I can completely reinstall one! Auto parts are cost-effective and easy to buy because dealers are everywhere.
22. It's a vw, without a doubt. It is covered with snow, but the car can still work continuously.
23.vwx-93 car, in the experiment. The new vw93 has many improvements in performance, safety and comfort.
24. The amazing inside story of Washington DC. Diplomats are popular with cars, providing clues and new ideas.
25. vw running 84 miles per gallon. Talk about testing.
26. if you know you want a vw part? Parts of any age are easy to find, simple and easy to install.
vw in 27.1962 didn't show any bright spots either. They all looked the same. It looks ordinary, but behind it, countless hours and efforts have been put into improving the interior of the car.
28.vw will use water, but only for washing cars. Talk about air cooling technology, not water. It won't boil in summer and freeze in winter.
29. It must be vw who carries it to the end. It is said that vw can float on the water, and the secret behind it is the bottom.
3. I was just about to expose the false advertisement that vw cars can float in water, but something interesting happened. Explain the advantages of vw from the reporter's questioning and personal measurement.
31. Ted Kennedy used to drive a vw, and now he is the president. Vw waterproof steel chassis can float in the water, and insinuate that the president's female secretary drowned in the car crash.
32.vw's unique design sweeps away moisture. From the photographer's statement that the car in the picture floats for 42 minutes, the rumor that vw can float is confirmed, and the reason why vw can float is explained.
33. Save water. Vw is equipped with air-cooled engine, and no water is needed.
34. The first car to appear at the end of the world. Talking about the problems faced by the Australian expedition, vw can be solved.
35. Every car has been driven a certain distance. Vw's car has to go through 8397 inspectors and 16 different tests.
36. Your wife will drive home by herself sooner or later. Driving a vw car has too many benefits for a female wife.
37. you don't need to replace most of the cars. Explain the advantages of dealers from replacing the front fender.
38. Why can many vw cars run 1 kilometers? Continuous production of the same basic car, annual assembly quality assurance, used for a long time, run far.
39. No matter how beautiful things are, they will come to an end. Judging from a consumer's trust in vw, vw has been used for a long time and is not easy to be scrapped.
4.vw has some troubles in the factory from time to time. The perfect quality vw was born under the detection of stubborn inspectors.
41. impossible. Phenomenon: hot smoke, behind which air cooling technology is highlighted.
42. sour lemon. The inspection of each device is extremely strict.
43. The car with the lowest price at the beginning has the highest price three years later. Compared with popular cars, popular cars are expensive, but after a few years, vw is more valuable.
44. The new vw is twice as expensive as this price, but it is still cost-effective. Compared with used cars, it is cheaper and has higher performance.
45. This beetle has been completely replaced. It took 19 years to develop a new car to replace the old one, and its performance was 123% better.
46. This is the number of times we test vw. A large number of employees are used to detect vw, and the roof has a depression 9? It will crush the car to scrap metal.
47. How to make a 1954 car look like a 1964 car? Talking about vw always looks like that, but behind it is constant change.
48. It's better to think small. Four advantages of being small. Small car, less oil, short and low cost.
49. It makes your house look big. Small benefits make some things smaller, such as parking spaces, bills, insurance premiums, etc.
5. It does everything, but who goes to dinner on the weekend night? Starting from the scene, daily use and banquet pk, I want to show off my wealth and buy a luxury car, and I want to get rich and buy a beetle.
51. Drive vw on the right day, and you can become the king of the road. It's no problem to open vw when it snows, but the advantages are behind it.
52. This scene is really wonderful for vw. Through the scene 123, it shows that vw is better when other cars are bad.
53. When they say it's impossible, it's impossible. Play with humor, say that it is impossible to put Chamberlain in the front seat, and turn to advantage.
54. Thirty-three years later, he owned the Beetle. A consumer who has been loyal to other brands for a long time bought the Beetle after 33 years.
55. After thirty vw movies, Father Bimen strengthened his belief. Tell the details of the priest and vw.
56. The mule is dead, so that's it. Mules and Beetles pk.
57. It is not easy for a king to raise 34 wives. It is not easy to talk about the king, but it is easy to raise beetles, which reflects the advantages of beetles.
58. which one do you vote for? By saying that two candidates drive different cars, one drives vw, the other is pragmatic and spends taxpayers' money indiscriminately, which highlights the product characteristics behind them. The connotation of dieting is rarely fulfilled before the election.
59. the big card arrives. Tell that a certain vw is the protagonist in the movie, and introduce the advantages of vw car and why it can become a star.
6. Don't laugh. Vw patrol car, good for patrol.
61. It won't be hungry again after an hour. Chinese restaurant owners use vw to deliver meals and save money.
62. Think about the traffic situation in new york, Chicago and San Francisco. Talk about the advantages of vw taxis under traffic conditions.
63. Every beetle is a bit of a beast. The analogy between Beetle and Formula Racing.
64. Birds, planes and beetles? Beetles are associated with airplanes and have the same engine.
65. vw worth $35,. The condition of a noble car exists in vw.
66. How long will this curve last? Talk about the outline of vw's car.
67. settle accounts. From the perspective of saving money.
68.v-v-vw introduced in-car air conditioning. Talking about the introduction of in-car air conditioning, dealers with various configurations can provide it.
69. Our image. The origin of naming, from the story of a young lady visiting a factory, mentions the origin of the Beatles.
7. Some shapes are hard to improve. Compared with the egg category, it is difficult to design a more practical shape.
71.1.26 dollars a pound of top-quality goods, do you still have them? Vw has high quality, high cost performance and many advantages, which is compared to filet mignon.
72. The survival rule of a beetle in the car jungle. Forest scene. Beetles rarely need care and supplies, compared to forest beasts.
73. If the high oil price persists, you can try vw. Vw has low fuel consumption.
74. It's ugly, but it can take you where you want to go.
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