Model of company development history _ enterprise development process model

Every company that can develop has a development process. How to record this development process? The following is a model essay on the development of the company that I compiled for you. Welcome to reading.

What are the development directions and goals of more companies and enterprises? What is the development direction of the company?

What is the company's business goal?

Company corporate vision model?

Company development planning model?

1 19xx, Chen Zhongxin, the founder of Zhongzhixin Furniture, led a group of trendsetters to Shunde, Guangdong with superhuman courage. Furniture manufacturing kingdom? Open up territory in the hot land and enter the furniture industry.

Mr. Chen Zhongxin, a businessman from Huizhou, has a bright eye. With the sensitivity of professional entrepreneurs and his understanding of the cultural connotation of furniture, he accurately predicted the future development trend of the furniture industry: if he wants to survive in the furniture industry as soon as possible, he must make products that others dare not do and others can't think of. After careful consideration, he fixed his eyes on successful people, because these people have high comprehensive quality, advocate elegant cultural concepts and have the capital and strength to buy expensive furniture products, so there will be a great market for producing high value-added furniture products that match them.

Therefore, since 20xx, Zhongzhixin Furniture Company has carried out product transformation and positioned its products in? Branding, upscale, Europeanization? Based on high-end and high value-added furniture products, this accurate positioning of the company's products is the first strategic victory of Zhongzhixin Furniture Company and the cornerstone of the rapid rise of CITIC Furniture Company. Fight the sky and believe that furniture will take off.

With the rapid development of China's economy and the accurate positioning of enterprises, CIIC has developed like an eagle. In the year of 20xx, Zhongzhixin achieved fruitful results, with a comprehensive harvest in production and sales. March American furniture ivory white? Charlotte. Series products have made a grand debut in major cities in China? Charlotte. Specialty stores have mushroomed, and sales orders are almost catching up with the company's fist products? Saint Locke. Fighting for dealers everywhere? Charlotte. In the upsurge of distribution rights, the company's new products are European? Meters Bang Wei family? Brilliant appearance in Shenzhen exhibition in August, just half a year, the company continuously designed and manufactured two series of new products, plus the company? Meters Bang Wei home? And then what? Is it a myth in the industry that two series of St. Locke have rapidly developed nearly 200 specialty stores? Zhong Zhixin speed? ! This is the influence of Zhongzhixin furniture brand! This is the display of the personality charm of Mr. Chen Zhongxin, the chairman of Zhongzhixin Furniture Company! This achievement of Zhongzhixin is the first among European and American furniture manufacturers, with the largest number of specialty stores and the largest number of product series designed and produced! It is passed down as a much-told story in the same industry.

Perfect product supply chain and logistics.

In order to relieve the dealers' worries about timely supply, let the dealers have zero inventory? ! Zhongzhixin did not hesitate to occupy the company's huge funds to increase product inventory, and the company's large-scale modern logistics center also increased from 30,000 square meters to 60,000 square meters, which relieved the dealers' worries about timely delivery. As long as the order is sent to the company, the business department will immediately arrange the logistics center to deliver the goods in time, so that the dealer does not need to occupy funds to increase the inventory, and consumers can see the furniture they bought installed at home at the first time. This kind? Zhong Zhixin speed? It is also second to none in the same industry. With confidence in its product and full trust in global distributors,

The company's large-scale logistics center not only did not form a backlog of products, but also during the Golden Week in 10, many specialty stores prospered, giving full play to their strong supply capacity.

Brand innovation leads the trend of European and American furniture

With the evolution of international furniture fashion trend and the change of domestic furniture market demand, Zhongzhixin Furniture Company actively initiated brand innovation, sublimated and extended the home concept in terms of business scale and product development. St. Roxabili/White Light? 、? Charlotte. 、? Meters Bang Wei home? 、? Meters Bang Wei family? 、? Law? Loina? Five brands and six series of products were upgraded and integrated.

After the brand upgrade, in order to better grasp the trend of European and American furniture, Mr. Chen Zhongxin, the chairman of the board, led the team of designers to visit many countries in Europe and America for many times to appreciate the advanced design style of European and American products and uncover the true meaning of European and American furniture! In addition, in China, Mr. Chen Zhongxin personally went deep into the first-line market, personally led the marketing department and the business department to investigate the local specialty stores, felt the atmosphere of the specialty stores, understood the consumer's demand psychology, comprehensively grasped the reasonable positioning of Zhongxin furniture brand, took effective measures in time, strengthened various service functions, carried out personalized product customization services, set up specific product processing workshops, and carried out all-round home matching, design and customization services for customers. Is all this well-intentioned, just for use? European and American style models and successful people choose? Our concept makes consumers feel the happiness of a successful life, a true embodiment? Choose zhongzhixin furniture and enjoy a successful life? Brand essence.

Strategic development, comprehensive integration of dealer team

Does Cixin have the same purpose to make dealers make money? . Over the years, Zhongzhixin has supported large and powerful distributors and trained potential distributors. ? If a worker wants to do a good job, he must sharpen his tools first? Need to integrate the dealer team in time. Strengthening the promotion of Zhongzhixin furniture brand is the sublimation of Zhongzhixin furniture company's first strategic policy. Honesty is the principle of sales staff in Zhongzhixin furniture market. It is the responsibility of marketers to help dealers analyze the market and improve the overall quality of shop assistants. Zhongzhixin Furniture Company warms its dealers with true feelings, and makes great efforts in the aspects of store design, area and atmosphere, and standardizes the integration scheme of operating specialty stores, so that dealers can grow from small to large, from large to strong, and from single dealers to distributors, so that manufacturers can develop together and make common profits!

Lead the all-round development of high-end furniture in China.

Since its establishment, Zhongzhixin has always adhered to the classic high-end product positioning. In today's ever-changing market environment, under the leadership of Chairman Chen Zhongxin, Zhongzhixin has undergone gorgeous transformation. On the basis of the original European style, a new Chinese style has been added, and two brands, Gorgeous Huayun and Qinyi Huatang, have been created, leading the future development trend of China furniture industry. The new Chinese style is a rethinking of Chinese style, a new interpretation of China's traditional style under the current background, a fusion of modern elements and traditional elements, and a new furniture style created according to modern people's use needs and aesthetic needs. In addition to being more beautiful and fashionable in form, it has also been improved in function, combined with ergonomics.

Learning to reformulate the details conforms to the living habits of modern people.

The changes along the way have witnessed the glory of all the way. Cixin has been developing for more than ten years, and it is a large group company integrating furniture design, development, furniture culture communication, manufacturing, marketing and logistics. It has a cohesive team of more than 3,000 engineering, technical, design, marketing and production employees. A large-scale production base with a total area of 250,000 square meters and a large-scale logistics center with a total area of 60,000 square meters have introduced world-advanced automatic production equipment and product quality inspection equipment from Italy and Germany, and have now become a large-scale enterprise specializing in the large-scale and serialized production of high-end furniture in Europe and America. Now there is the European and American French series St. Locke? St. Roxabili? At present, there are as many as 800 domestic brand chain stores, which are exported to Europe, America, the Middle East, Southeast Asia and other countries, and have become the brand leaders of Chinese classical furniture, with increasing popularity and reputation. Won? Top ten enterprises with comprehensive strength in Guangdong furniture industry? 、? Guangdong Home Furnishing Industry Leading Brand? 、? China Home Furnishing Industry Environmental Protection Contribution Award? After waiting for a lot of praise, you were selected for eight consecutive years? Top Ten Furniture Brands in China Home Furnishing Industry? . At present, more than 100 product designs have been protected by national patents.

Since 20xx, Zhongzhixin has insisted on placing advertisements in CCTV Evening News and CCTV Economic Information Network, not only CCTV, but also increased advertisements for Shanghai-Nanjing, Beijing-Tibet and other highway signs. Due to CCTV's continuous investment in brand promotion for many years, it has achieved very good results so far. Return home and help the world.

In addition to its outstanding performance in the furniture industry, Zhongzhixin is also an enterprise with a strong sense of social responsibility. What is the company based on? Give back to your hometown and help the world? For the purpose of the enterprise, we have been practicing in the field of social welfare for many years.

For a long time, Chairman Chen Zhongxin insisted on donating money to the revolutionary base areas of the New Fourth Army. In the 20xx Wenchuan earthquake, he led employees to raise money and donated more than 500,000 yuan to the disaster area. In the same year, Mr. Chen Zhongxin donated 500,000 yuan to build roads for his neighbors and benefit one side. In 20xx, more than 3 million yuan was donated to rebuild schools in my hometown and improve the teaching environment of Shangyao Primary School. Leading the founding of the country in 20xx? Shang Yao Chen Family Foundation? All the funds obtained are used to support hometown students to complete their studies and support people of insight to start businesses. At the same time, a series of public welfare movements, such as the national aid project, have been carried out continuously, and the road of public welfare of Zhongzhixin furniture has become wider and wider, which has been widely praised by all walks of life.

In the tide of commercial furniture, the heart of China is like a cup of light tea, which is worth savoring. It insists on telling the understanding of life in its own language, breaks through the shackles of existing products, and fully considers many aspects such as science and technology, aesthetics, practicality and humanistic care. Don't follow the wind, don't agree, just be yourself. And lead the domestic high-end furniture market with a unique way of thinking, and create a piece? Naokita Shinji? .

At the end of last century, although after the baptism of reform and opening up, all kinds of private enterprises mushroomed everywhere in northeast Jiangxi, but they all appeared in the form of family workshops or a storefront, which made people feel that they could not become a climate after all. At the same time, a passionate young man, with keen insight into the market and the ability to capture fleeting business opportunities, resolutely devoted himself to the stormy sea of business and determined to build a shining example of local private enterprises in return for raising his land and people? He is Mr. Hu Yong, the current chairman of Jiujiang Shi Sheng Wangchuan Catering and Entertainment Co., Ltd. ..

The biggest difference with other private entrepreneurs is that Mr. Hu Yong didn't put his personal economic interests and capital accumulation in the first place at the beginning of his business, but put the construction of well-known local enterprises and the return of society in the first place with great foresight, and always instilled this in the thoughts of every employee of the company. Therefore, Jiujiang Shi Sheng Wangchuan Catering and Entertainment Co., Ltd. has always insisted on? Nothing, just authentic and affordable? Our service aim is to give benefits and benefits to customers and sincerity and smile to the society. Customers are fastidious and fair, and through the concerted efforts of countless prosperous Qi Xin in Sichuan and Wang Ren, they have finally been recognized by the society. After nearly nine years of unremitting efforts, Jiujiang Shi Sheng Wangchuan Catering and Entertainment Co., Ltd., under the leadership of its chairman, Mr. Hu Yong, has grown from a hot pot restaurant to a chain-type group enterprise integrating hot pot, fast food and Chinese food, creating a well-known brand of Jiujiang local enterprises and making the company? The king of the prosperous times? Become a leading enterprise and flagship aircraft carrier in the catering industry on the land of northeast Jiangxi. The company has a registered capital of 5 million yuan, fixed assets12 million yuan, and employees 1000.

? Create a well-known brand of catering and cast a century-old shop? This is the ideal and goal of all prosperous Sichuan and Wang Ren. For this reason, the hotels owned by Shengshi Chuanwang gather the essence of all the major cuisines in China, eclectic and inclusive, explore the traditional local flavor, constantly transplant and transform, innovate, develop and develop a series of fine dishes suitable for local tastes, and form the unique dining style and culture of Shengshi Chuanwang. The company always matches the department setting with the enterprise development, attaches importance to brand building, makes overall planning and promotes each other; In view of the convenience of modern work and life, the scientific collocation of nutrition; Attach importance to sustainable development; With strict scientific attitude, modern enterprise management mode and flexible and accurate market positioning, the company's leadership always pays attention to three qualities (product quality, service quality and environmental quality), and invites everyone to come? The king of the prosperous times? Our customers like delicious dishes and thoughtful service.

The company has five hotels with the same service concept and different food styles. According to the surrounding environment of the hotel and the needs of different types of customers, each hotel has its own advantages and leads the way.

Laochuanwang,1opened on October 20th, 1998 165438, specializing in hot pot and local specialties. Over the years, it has been favored by local citizens and foreign tourists. Some tourists from Sichuan praised our characteristics from Sichuan, which have gone far beyond the local taste. There are even Sichuan businessmen who go to our old Sichuan king to learn from the scriptures, hoping to bring our taste characteristics back to Sichuan.

Xinchuanwang Hotel, which opened on August 7th, 2002, mainly focuses on Sichuan cuisine, supplemented by local cuisine, and specially employs famous Sichuan cuisine chefs to make customers truly enjoy authentic Sichuan cuisine, which is deeply loved by local customers. It is the hotel with the highest turnover rate in Jiujiang at present.

Sunshine Home Food City, which opened on July 8, 2003, mainly deals in local snacks and Chinese fast food, with more than 300 varieties and styles. Some merchants from Beijing, Shandong, Guizhou, Hubei and other places constantly express their intention to join and cooperate through various channels. Because the company's current development direction is mainly local, there is no plan to develop in other places for the time being.

Sunshine Home Hotel was opened on February 5th, 2005, and it is located on the lakeside of Gan Tang with beautiful environment. The hotel has eight floors with a total business area of over 5,000 square meters. The hotel is mainly decorated in modern style and can accommodate thousands of people to eat at the same time.

On June 30th, 2006, Sunshine Coast Hotel with an investment of over 65,438+1100 million yuan was put into operation. The hotel is luxuriously decorated, rich and elegant, with complete service facilities and a business area of more than 4,000 square meters, serving Sichuan cuisine, Hunan cuisine, seafood and evening tea. Consumer groups cover almost all social classes. The hotel is put into use. Create a catering brand and a century-old shop? Ambition and ambition!

Over the past nine years, Jiujiang Shi Sheng Wangchuan Catering and Entertainment Co., Ltd. has developed healthily and steadily, and has become a large taxpayer in our city, which has been fully affirmed by Xunyang District Committee and Government. Has been rated as. Jiujiang restaurant? 、? A famous restaurant in Jiangxi Province? 、? Member of China Cuisine Association? 、? National green catering enterprise? And then what? The famous China restaurant? ; Won six gold medals at the 13th National Chef's Day, and all the winning dishes were rated as famous dishes in China. ? Wang Chuan? The trademark was successfully registered, and the company became the first enterprise in our service industry to register the trademark. Therefore, Mr. Hu Yong, the chairman of the board of directors, was elected as the deputy of Xunyang District People's Congress, a member of the Municipal Federation of Industry and Commerce, and was awarded the honorary title of outstanding CPPCC member of Jiujiang City, and the company was also awarded? Focus on protecting private enterprises? 、? Support units listed by the government? 、? Advanced private enterprises? 、 ? Jiujiang advanced unit for safeguarding consumers' legitimate rights and interests? And then what? Jiujiang Gold Medal Consumers Trust Enterprise Units? Named after the municipal labor and employment training center? Jiujiang laid-off workers practice base? Awarded by the health department? Advanced health unit? And many other honors; And was awarded by Jiujiang city? First-class honest enterprise? And Jiangxi Provincial Economic and Trade Commission? Jiangxi province honest enterprise? Title, become the only provincial-level integrity enterprise in the catering industry in our city.

In 2005, Jiujiang Shi Sheng Wangchuan Catering Entertainment Co., Ltd. paid a total tax of1250,000 yuan, which is the only enterprise in the catering industry in our city that paid more than one million yuan. In 2006, the total tax revenue was 15 1 10,000 yuan, which created good economic and social benefits.

Become stronger? The king of the prosperous times? We are well aware that without the strong support from all walks of life and helping the poor, it is impossible for enterprises to develop to today's scale. Charity is the traditional virtue of our Chinese nation. Sincerely serving the public is our company's aim, and it is our responsibility to repay the society. We have dedicated our love to the society and the masses who have always supported the development of our enterprise, so we are constantly repaying the society with our true feelings. The company has nearly 1000 employees, including 100 laid-off workers and disabled people. Most of the other employees are farmers' children in surrounding counties and cities, which not only solved more than 1000 jobs, but also pinned the hope and trust of more than 1000 families. It not only created wealth for the country, but also contributed to social stability.

The company is also enthusiastic about public welfare undertakings, donating hundreds of thousands of yuan to various social undertakings every year. In 2005, it exclusively sponsored Jiujiang Cooking Skills Competition for laid-off workers, which provided a stage for laid-off workers to show themselves and re-employment. Exclusive sponsorship in 2007? Biography of Shi Sheng Wang. Red tour? The activity of lifting wells on foot has aroused strong repercussions in society.

Since its establishment, Jiujiang Shi Sheng Wangchuan Catering and Entertainment Co., Ltd. has been advancing with the times, pioneering and innovating, taking the road of brand operation and scale operation, and its management, scale and benefit have been expanding and rising, and it has entered an efficient and orderly development track. Knowing that science and technology are the primary productive forces, the company has taken the lead in adopting fully computerized catering management software, wireless ordering and remote monitoring system in the same industry at huge investment, and is planning a longer-term blueprint. We always insist on providing customers with comfortable and convenient enjoyment through strict management, efficient work and first-class service.

With the further deepening of national reform and the rapid development of Jiujiang economy, our company will try its best to create greater social benefits for the country while improving economic benefits under the care and guidance of governments at all levels.

The development history of the company is 3 19xx. Xx Tourism Group started from a county government guest house, and after 23 years of historical baptism, it has formed a well-known enterprise with many projects in hotel industry, real estate industry and building materials industry all over the country. In xx, we catered to the Group's XX strategic expansion plan, entered Hainan Island, which is known as an international tourist island, established the first branch of Kaiyuan Property in Haikou, the capital city of Hainan, and successfully signed the property service contract for the second office area of Haikou Municipal Government, Changjiang Chess Bay and Wanhai Apartment, thus successfully completing the delivery of the second office area of Haikou City. I remember that Mr. Xie Jianjun, the general manager of the property company, once had an important instruction: Haikou Branch must provide good service and excellent service to make Kaiyuan Property famous in Hainan Island. Now we can proudly say that we have lived up to General Xie's expectations! Of course, this is the joint efforts of our brothers and sisters in Haikou Branch.

I remember when I first moved in, the brothers in the security department ate and lived on the construction site every day. We don't have a bed, but we sleep on the floor. There is no canteen, we eat lunch boxes sent by colleagues, and there is no good transportation. We insisted on walking and had no time to take a bath, so we had to put up with the bad smell. Especially the head of our security department, every time people don't arrive, they smell first. Doesn't he want to take a shower? No, he has no time; There are also beautiful women in our customer service department, who have just reported for duty and are engaged in intense work. They check the key, open and lock the door every day. In order to sort out the keys, they labeled the key ring, strung it online, and accidentally stuck it in their hands, but never complained. One day, a customer service girl was really tired when she was stringing keys and wanted to lie down. It's true. He is really tired. Fortunately, he has a pistachio. He said, come and lie on me, and everyone present burst into laughter. The fatigue of the whole body is temporarily relieved. In fact, I also said in my heart, I am so tired, and I want to lie on your big leather sofa. Through the unremitting efforts of the customer service department, 2500 rooms and 7500 keys were delivered without any mistakes! And our facilities department, a market of 340,000 square meters. We completed all the takeover acceptance within 65,438+00 days. I have to say that this is a miracle! Behind the miracle is their efforts. For example, in order to complete the acceptance, it is 12 at night, and almost everyone's feet are swollen and their eyes are red. That's not pink eye, it's staying up all night! A colleague in the facilities department was exposed to the bone when he took over to check whether the windows of the room were intact. He didn't even say anything and went to work as usual the next day. This is our Kaiyuan spirit. In order to ensure the dining of 3,500 civil servants and all the staff in our hospital, the restaurant entered the field work under the condition that the kitchen construction was not completed and the water and electricity were abnormal. They work overtime every day and are under too much pressure. Here I want to say, brothers and sisters in the restaurant, you have worked hard!

In the past six months in Haikou, our team has gone through a long and tortuous road, accompanied by light, laughter and tears. Along the way, we have had hardships and helplessness, but we Kaiyuan property owners are indomitable, and we pay attention to the efforts of generations. As a kaiyuan person, we will face different things every day and have many feelings, among which the ups and downs are songs that serve the master. ? Be honest and do things with heart? Everyone in Kaiyuan Property Haikou Branch is verifying this sentence with practical actions and exchanging our sincerity for the sincerity of the owners. A thoughtful greeting will bring a knowing smile; A small move will get the host's heartfelt thanks.

We are doing ordinary and great things every day. We spend every day in the ordinary and noble. We are often moved and warmed by every little thing. Even a knowing smile, an encouraging word and a simple action make us feel gratified. Even if you are tired and wronged again, you feel that your contribution is worthwhile. ? Service work is like an echo wall, and your smiling face is not unrewarded. When you face the work happily, the work can also give you happiness in return. We serve every owner with sincerity and touch every owner with our sincerity. This is our Kaiyuan people.

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