Is it necessary for travel agencies to exist in the closing tide?

An epidemic has disrupted everyone's travel plans and put many travel agencies and tourism practitioners in trouble. The epidemic situation has intensified practitioners' thinking about the significance and value of the travel industry, especially travel agencies, as well as disputes over travel agencies and travel services.

When there was no crisis, everyone lived in peace, but when the epidemic came, it was difficult to move, and even led to the closure of thousands of tourism enterprises.

In fact, most of these closed tourism enterprises had problems before the outbreak, such as the traditional extensive business model, the intensified price war, the worse tourist experience, the single tourism products, the lack of design and thinking from the user's point of view, and the poor quality of tourism services.

In the eyes of some tourists, travel agencies are middlemen. If you are a middleman, you will definitely eat the difference, so it will definitely be more expensive than going out to play by yourself. Nowadays, free travel is hot, and some people begin to question: Is there any need for travel agencies to exist? The answer is, of course, yes.

After the end of the epidemic, the tourism demand of middle-aged and elderly people has recovered, and this part of the population is mainly travel agencies and group tours.

And even young people, not everyone likes to look up information and do raiders. People like me who go out completely discredited still rely on travel agencies to arrange everything ~

The key to the sustainable development of travel agencies is quality. High-quality products and services will be attractive enough to attract customers.

In fact, the problem is not entirely the travel agency, but the organization and management mode of the travel agency. The current travel agencies are fragmented, with no scale effect, no right to speak, and no commercial and administrative monopoly resources protection. If something goes wrong, they can only be slaughtered by the media.

Since the outbreak, many self-media platforms, including industry media, have "created public anxiety" first, and then "created enterprise anxiety" vertically, especially for practitioners. This influence is not only negative for the industry, but also negative for people's spirit, which consumes the stamina of industry recovery.

What is positive should be mutual encouragement and support. After all, no industry or individual can survive the epidemic. Faced with the new business model and market demand, I hope that tourism practitioners will talk less and guide more positively, so that tourism can gain more strength in the sustained recovery.