What is the content of customer relationship management in travel agencies? Short Answer Questions

Customer relationship management, also known as CRM, is a management means and method to maintain existing customers, tap potential customers and attract future customers. It is a necessary and important management method not only for travel agencies, but also for any enterprise and company that aims at customers.

I mainly analyze the reasons from four aspects:

1, comprehensive management of existing customers, this customer has only three aspects, first, direct customers, second, upstream travel agencies and ground travel agencies are also customers, and third, all intermediaries that can provide customers for travel agencies; Through the above three aspects of customer management, we can not miss customers and channels.

2. The analysis of existing customers is also an important part of CRM management. By setting various indicators, customers are divided into different grades and managed according to different grades to achieve the purpose of personalized service and marketing;

3. Internal management can be achieved through CRM management, because different managers or personnel manage different customers. Once there is no systematic management, their departure will take away customer resources and cause the company's crisis. On the contrary, with systematic management, customers can be effectively managed and retained;

4. We can predict the direction and time for customers to sign the next bill through system management, and actively contact customers to increase the company's performance.