What are the professional knowledge and skills of tourism management?

What are the professional knowledge and skills of tourism management?

1, master the basic theory and knowledge of tourism management.

2. Master the qualitative and quantitative analysis methods of tourism management research.

3. Have the basic ability to analyze and solve problems by using tourism management theory.

4, familiar with China's guidelines, policies and regulations on tourism development.

5. Understand the development of tourism.

6. Master the basic methods of literature retrieval and data query, and have certain scientific research and practical work ability.

Extended data:

Tourism management major is a new discipline established with the development of China's tourism economy and tourism. In China, although this discipline has only been produced for 20 years, it has become an important discipline department in the management discipline system. Tourism management has been juxtaposed with business administration, and it is a first-class discipline of management.

This major trains front-line service and management professionals who meet the needs of tourism enterprises and institutions under the new situation. Have professional knowledge of tourism management, good ideological and moral quality and comprehensive quality, strong comprehensive business ability and development foundation, and be able to engage in tourism management in tourism administrative departments at all levels and tourism enterprises and institutions.

The employment direction of tourism major is:

1, Tourism Administration Department:

Graduates can work in tourism administrative departments at all levels, such as the National Tourism Administration, provincial and municipal tourism bureaus, and engage in tourism policy formulation and tourism resource development.

2. Travel agency:

Graduates can work in various travel agencies, such as international travel agencies and domestic travel agencies, engaged in tourism product design, tourism itinerary planning, tourism sales and so on.

3. Travel consulting company:

Graduates can work in tourism consulting companies, provide tourism consulting services and help customers solve tourism problems.

4, tourism e-commerce enterprises:

Graduates can work in tourism e-commerce enterprises, such as Ctrip and Qunar, and engage in tourism network marketing and tourism product development.

5, tourism planning agencies:

Graduates can work in tourism planning institutions and engage in tourism planning and tourism project planning.

6, tourism marketing planning enterprises:

Graduates can work in tourism marketing planning enterprises, engaged in tourism product marketing, tourism brand promotion and other work.

7. Tourist attractions:

Graduates can work in various tourist attractions, such as theme parks and nature reserves, and engage in scenic spot management and tourist services.