Future development trends of tourist attractions

1. From single tourism to comprehensive development is the overall trend of scenic spots in the future. From single sightseeing to comprehensive development, various tourism types such as cultural tourism and business tourism have different demands. Scenic spots require complex products and diversified development. Sightseeing tours used to be based on scenic spots. Before tourism development, we studied what resources were available. Now this era has passed. For vacation travel, hotels are king, for leisure travel, entertainment is king, for business travel, chains are king, and for composite travel, elements are king. Now more resources are rural tourism resources and eco-tourism resources, which requires us to deepen development and not necessarily wear the hat of a scenic spot.

2. From scenic spots to destinations is an expansion trend. Large scenic spots have formed a tourism model in themselves, and more scenic spots need to transform into destination models. Taking Huangshan in Anhui Province as an example, the entire Huangshan city is nearly 10,000 square kilometers. In this case, the destination mode or the mode of conversion to the destination is inevitable. The so-called destination model is an expansion and upgrade based on the complex model. Its ideal state is the final destination, the intermediate state is the main destination, and the primary state is the drop-in destination. Now when talking about characteristic towns, there are two things to think about. One is characteristics. Can we find 1,000 characteristics of 1,000 small towns? Impossible. The second is industry. Whether the industries gathered in small towns have returned to their original positions is a question. Tourist towns and pastoral complexes are likely to become a new trend in characteristic towns. Characteristic towns require large investments and are relatively difficult to operate, so they must "kidnap" scenic spots. Scenic spots should be "slow" and strive to charge high prices when demand is strong. This is a demand model.

3. From turf racing to function first is a spatial trend. We cannot just be satisfied with the large area of ??the scenic area. In the past, the so-called horse racing enclosure, 1,000 acres of land was not enough, and 500 acres was just fine. Availability of land is fundamental to commercialization. Scenic area planning requires zoning. Through large dispersion and small layout, it emphasizes that content is king and strengthens the functionality of the project. If there is no function, don’t do it less. Even landmark buildings need to be studied. Generally speaking, content determines function, function determines structure, and structure determines form. Nowadays, many projects are reversed. They first conceive a form, the form determines the structure, the structure determines the function, and the function determines the content. As a result, many scenic spots spend money but fail to produce good things.

4. From phased to full-year utilization is a time trend. The first time is the time from the source to the destination. 1:1 is the bottom line. Beyond this bottom line, it is super value. At the second time, tourists should have an excitement point within 5 minutes of entering the scenic spot, and a climax point after 15 minutes. Tourists must be able to make their stop in the scenic spot worthwhile and have a feeling. Scenic spots now have a daylight economy, such as sunrise, sightseeing, sports, and activities; a moonlight economy, such as night tours, night views, night banquets, night performances, night enjoyment, night entertainment, etc. But there are also many scenic spots that are like government agencies. They go to work at 8 a.m. and get off work at 5 p.m., which cannot attract tourists. What is the most common way to retain guests in many scenic spots now? Queuing for 3 hours to take the ropeway, this way of retaining guests will never be effective. In the future, scenic spots should extend guests' stay by creating new images, deepening products, enriching content, and creating four-season products.

5. From sightseeing to immersion is the experience trend. Sightseeing tourists pursue visual shock, and consumption scenes, consumption processes, and consumption experiences should allow tourists to fully immerse their eyes, ears, nose, tongue, body, and mind. If we climb a mountain and see the sea of ??clouds, the experience is unimaginable unless we experience it in person, because it is a process and a scene that tourists can truly feel. Therefore, we must travel from body to mind and pursue depth.