Traditional Culture Encyclopedia - Travel guide - Joining a tourist destination has high visibility and reputation. What is the goal of tourism image planning?
Joining a tourist destination has high visibility and reputation. What is the goal of tourism image planning?
The goal of this image planning is to maintain and strengthen a good image. The details are as follows:
1. Create a unique tourism image: Each tourist destination has its unique cultural, historical and geographical characteristics, and planners should transform these characteristics into a distinctive tourism image, thus making it a memorable and unforgettable part of tourists’ minds.
2. Increase the popularity of the destination: Through various media publicity, marketing promotion and word-of-mouth communication, let more people know about the destination, thereby increasing its popularity.
3. Enhance the reputation of the destination: In addition to popularity, reputation is also an important indicator of a tourist destination. Planners can enhance the reputation of the destination by improving the quality of tourism services, strengthening environmental protection, and launching distinctive tourism products.
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