Traditional Culture Encyclopedia - Travel guide - Creative Illustration Landscape Painting —— How to design creative illustrations?
Creative Illustration Landscape Painting —— How to design creative illustrations?
Many people have to cancel their travel plans since the outbreak of the new crown pneumonia. However, after a long period of 10 months, during the Mid-Autumn Festival of the National Day, domestic tourism has ushered in a prosperous peak season. Now, autumn and winter are coming quietly, New Year's Day is approaching, and a new round of winter travel is beginning to recover. Here are five kinds of tourist poster templates for you. Choose your favorite style and start creating ~
1
Retro style
Tourist posters began in the early 20th century. At that time, the railway company will entrust artists to design posters promoting tourist cities, resorts and weekend outings in the same format.
The poster is brightly colored and stands out at the station. Hand-painted illustrations are full of retro flavor and strong narrative, giving people an adventurous, fresh and charming impression.
The tourist posters from 1900 to 1940 were also influenced by different art movements, such as Art Deco and Art Nouveau.
Recommend retro tourist posters for you in the Republic of China >>
2
Noise illustration plane illustration
AlexAsfour is a graphic designer and illustrator from Miami. He runs his own studio IdeaStormStudios in sunny South Florida.
In his spare time, AlexAsfour likes to draw illustrations of tourism and scenery very much, and published a collection of world tourism posters.
These graphic style illustrations are mostly composed of color blocks, which are simple and fresh. The long-term composition makes the picture look very open and fascinating.
In addition, AlexAsfour also adds noise to the sky, mountains, cars and other scenes, and the soft gradient color is filled with granular texture, which not only gives the illustration a rich three-dimensional sense, but also makes the whole page look very delicate.
The colors of illustrations are mostly warm, full of retro flavor, and the flat wind with low saturation is soft, light and full of vitality. Posters are mainly based on graphic visual presentation of illustrations, with few words, including main subtitles and auxiliary information.
AlexAsfour takes into account the composition and color of illustrations, and the style and arrangement of words are in harmony with the whole.
Recommend Pingfeng Illustration Poster for you >>
three
geometrical shape
In the 20th century, many travel agencies invited commercial designers instead of artists, and the poster style became more modern and simple.
Nowadays, Memphis style is very popular in graphic design, which is characterized by a large number of geometric elements such as points, lines and surfaces, lively and bold typesetting, bright colors and strong contrast.
ToralBheda, a designer from Mumbai, India, used this style to create a series of minimalist tourist posters, showing the representative elements of various countries or regions, such as landmark buildings, national flags, culture and so on. , with abstract visual language. The picture is simple but interesting.
four
High quality photography
The promotion of tourist attractions is inseparable from photographers, and good pictures can often make people think of "I must go to xx in my life" at a glance.
Large-scale temperament photography, coupled with simple typesetting copy, is the routine of many Japanese small fresh travel posters.
Each award-winning poster can be printed as a decorative painting. Photos show beautiful natural scenery everywhere from composition and color to light and theme.
five
Graphic creativity creative graphics
Expressing creativity in posters is also a common advertising routine, and people have a low sense of rejection of interesting and novel things. The content of tourist posters is to attract tourists, and how to express the beauty of scenic spots is a creative idea worth exploring.
For example, the print advertisement designed by ALMAPBBDO in Brazil for the travel magazine TOPDestinos is very novel, which vividly presents the waterfall scenery in the form of cake. In the gradual gray background, a large area of green and a small area of clear blue make people shine.
For another example, in this skiing-themed travel advertisement, there are no scenic spots in the poster, and only a few pieces of paper and a paper clip on the desk are used to build a simple skiing scene. At first glance, it is a travel advertisement aimed at office workers, and the copy and picture cause strong * * * sound.
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How to design creative illustrations? I. Contents
For commercial illustration, the creativity of content is actually the least easy for people to feel creative, but if the creativity of content can be done well, it is a very good growth opportunity for designers, so what should be paid attention to when doing content creativity? When designing, you can start with ordinary content and combine your unique experience and simplicity to draw a refreshing picture.
Second, composition
There are many aspects of composition design skills, which cannot be described one by one. In composition design, we can choose narrative composition and non-narrative composition. Refers to a composition with a certain sense of story. Non-narrative composition, contrary to narrative composition, has no obvious story plot and the picture generally has no realistic background. It is more a type of composition that expresses a point of view by comparing metaphors.
Third, modeling.
Modeling creativity can be said to be an important aspect of designer's expressive force and creativity. Every designer has a different style, and the creative style is also the most recognizable.
Fourth, color.
Different themes have restrictions on the use of colors, that is, not every type of color scheme is suitable for the same theme. Designers usually create similar themes, so they usually use the same color matching. Once you receive the entrustment of different theme types, you need to change the color by combining factors such as brand.
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