Development planning of middle-aged and elderly clothing companies

Ai Yiqing made a medium-and long-term six-year plan, which was divided into two three-year plans. The six-year plan is that the company's market value exceeds 500 million, and Ai Yiqing's middle-aged and elderly life museum is operated online and offline, covering middle-aged and elderly clothing, snack food, health food and middle-aged and elderly products; Clubs, tourism, matchmaking and other cultural industries. Mainly talk about the first three-year plan:

The first year (20 12)

Promote the brand, have a preliminary understanding of the brand, focus on building tan sheep fur clothing as the main product, expand market share, strengthen team building, enhance the company itself and strengthen supply chain management.

Second year (20 13)

1. Opening Aiyiqing Yinchuan Image Store in Muslim Trade City

Second, increase the investment in middle-aged and elderly clothing, cooperate with clothing factories in Beijing and Jiangsu, develop a full range of clothing with the brand concept of youth, increase the construction of brand reputation, establish a warehouse in Beijing, and send it directly from Beijing to the third place in the country: increase middle-aged and elderly products, enrich brand connotation, and introduce partners as appropriate.

The third year (20 14)

1. Establish image stores in Beijing and Shanghai.

Second, increase leisure food and health food for middle-aged and elderly people, and establish the embryonic form of Ai Yiqing's middle-aged and elderly life museum.

Three, the trademark registration for 3 years, apply for a famous trademark in Ningxia.