What are the existing film and television city operation models in the film and television culture industry?

As an inevitable product of the development of the film and television cultural industry, it is difficult for the film and television city to survive solely as a film and television shooting base. The film and television city needs to be connected with various tourism forms or business models. For example, in terms of product form, there are theme parks and industrial cluster models that are popular abroad, and in terms of operation and management, there are successful chain and mobile models.

1. Theme park model

More than ten years ago, along with an academic discussion in the theoretical circles on whether tourism resources can be moved (copied), hundreds of tourism theme parks came to in front of tourists. With the amusement-oriented operation of the film and television city, as a kind of theme park, the film-themed amusement design of the film and television city is an inevitable trend in its development. Therefore, the operation model of the theme park can be applied. According to the source market, theme parks can be divided into two categories: destination and regional. The former refers to some that are well-known and highly attractive, and can attract foreign tourists to use them as vacation or tourist destinations; while the latter are It is a tourist attraction frequently visited by tourists from the local and surrounding areas. Film and television cities can choose different business models based on their own market positioning.

2. Industrial agglomeration model

Film and television is an industry. If the film and television city can attract crews with low costs and high-quality services, it can attract tourists and star-struck fans by creating well-known film and television productions. , group actors, entertainers, etc., drive the development of tourism, which in turn will feed back film and television production, and drive the development of other industries such as the exhibition industry and performing arts training, which will create a diversified and profitable path.

3. Chain operation model

As a modern enterprise organizational form and management system, chain operation has been widely adopted by all walks of life. Chain operations can conduct unified management of suppliers, channels, industrial chains, talent training and exchanges, and comprehensive applications, thereby reducing operating costs and improving overall competitiveness. If the film and television city continues to make profits and accumulates rich operating experience, it will provide material and intellectual support to chain operations, and the chain will quickly become a giant in China's film and television tourism, making it more difficult for other peers to match, and its overall strength will Far more than a market follower.

4. Mobile mode

The construction of film and television cities has little correlation with the cultural background and geographical conditions of the region. Therefore, some film and television cities with fewer fixed buildings can adopt methods similar to "Global Carnival" tour mobile mode. Activities such as themed performances, movie-themed amusement rides, and in-depth film and television experiences will be presented to tourists from different regions in a mobile tour mode.