What is the most attractive tourism resource in Wenzhou’s hometown? Why at least 600 words...Help, help...

Creating excellence means creating a beautiful environment, high-quality services, and good order to satisfy tourists. *** There are 25 evaluation standards, involving the level of urban tourism economic development, the city’s modern tourism functions, and the city’s From the perspective of the entire standard system, it not only involves the city’s tourism economic development and industrial positioning, but also involves the city’s ecological and natural environment, the city’s modern functions, and the city’s modern functions. It covers almost all aspects of urban construction, management and tourism development, which is consistent with Wenzhou's requirements to create a national civilized city.

In 1999, the National Tourism Administration adjusted its overseas marketing. The strategy has shifted from focusing on promoting attractions and routes to focusing on promoting cities. At present, more than 100 cities across the country have met the standards to become China's outstanding tourism cities. Among them, 4 cities in Zhejiang, Hangzhou, Ningbo, Shaoxing and Jinhua, have become China's outstanding tourism cities. "Business card".

According to experts, the city-centric character of modern tourism is becoming more and more obvious. The reason is simple, and tourists who are getting rich are rarely happy as before. "Traveling hard", they no longer go straight to remote scenic spots with maps in hand, but choose to go to the city closest to the scenic spot, relying on the city's complete transportation, accommodation, tour guides, shopping and other services to make traveling an easy experience. Therefore, the attractiveness of the city determines the popularity of local tourism to a large extent.

Some cities in other provinces carefully operate their own images as brands, which has a strong attraction for tourists. Typical: It does not have any world-class landscapes. It relies entirely on the successful integration of its own resources, including municipal construction, clothing festivals, football culture, etc., to create a charming city brand, thus becoming one of the most dynamic tourist hotspots in my country. .

It is said that when the National Tourism Administration selected China's outstanding tourism cities, its purpose was not only to promote the development of tourism, but also to highlight the importance of the city as a brand.

Later, when a new batch of China's outstanding tourist cities were about to be accepted, its significance had been widely recognized. Wenzhou eagerly hoped to forcefully integrate its own resources through "creation" and create a distinct and friendly brand image.

At present, Wenzhou is racing towards the title of "China's Excellent Tourism City". Mayor Qian Xingzhong said: We are determined to win.

In recent years, Wenzhou has been committed to solving the "bottleneck" of mass transportation. "The construction of a three-dimensional sea, land and air transportation network, especially the opening of the Jinwen-Wenzhou Railway, has fundamentally changed the situation of Wenzhou's lagging tourism development.

The continuous improvement of transportation between scenic spots has formed a link between the urban area and various scenic spots. Tourism hotline. After the Yannan Highway was renovated and opened to traffic at the beginning of this year, the urban-Yandang Mountain-Nanxi River hotline has a "fast lane", which has caused a surge in tourists.

It is reported that during the "Tenth Five-Year Plan", the number of tourists increased significantly. During this period, our city will also open helicopter tourist lines, as well as new modes of transportation such as luxury cruise ships and jet airships. Coupled with the construction of the Wenzhou-Fuzhou Railway and the Ningbo-Taiwan-Wenzhou and Jinli-Wenzhou expressways, the travel conditions for tourists coming to Wenzhou will be greatly improved. .

The improvement of service conditions such as food, accommodation, guidance, and shopping has created a good environment for the development of Wenzhou's tourism industry. Wenzhou, which used to have only five star-rated hotels a few years ago, now has 34 star-rated hotels, 70 travel agencies, 32 designated manufacturers of tourism products, and 767 certified tour guides. In particular, the joining of professional management talents from high-end hotels in Singapore, Hong Kong, Shanghai and other places has made Wenzhou's hotel industry increasingly international. In recent years, Wenzhou's hotel industry has continued to maintain a high occupancy rate of 70%, ranking first in the province.

To create a brand of "China's Excellent Tourism City", we must upgrade the city's functions. This concept obviously embodies a new understanding of city branding.

For a long time, whether a city’s brand is strong or not, in addition to its administrative level, mayors have considered the city’s economic development level most, and the city’s environmental appearance, cultural connotation, comprehensive functions, etc. received less attention.

This shortcoming of urban functions has greatly restricted the development of tourism in Wenzhou. Through "creating excellence", the author is pleased to see that Wenzhou is carefully building its own city brand with a new concept -

Playing the function card: Last year, Wenzhou joined the group to create an excellent tourist city in China The Wenzhou Municipal Tourism Bureau has accelerated tourism development and opened a number of tourist attractions such as Wenzhou Zoo and Wencheng Tongling Mountain Scenic Area, providing citizens with a broader tourism space, and launched a series of "Wenzhou Tourist Tours" in the city. Wenzhou" series of activities have made Wenzhou tourism make great strides; the Holiday Tourism Information Center also provides a full range of information services for tourists traveling during the holidays.

Playing the image card: Wenzhou urban area has carried out large-scale renovation of Wenruitang River, accelerated the construction of ten major roads, ten landmark buildings, and ten major parks, further establishing the "landscape Wenzhou, cultural Wenzhou, and vitality" Wenzhou" image.

At the same time, a number of high-standard, high-quality and high-grade greening, lighting, beautification and purification projects have been implemented successively, with one mountain, one ring, two mountains, two rivers, two belts, three gardens and three squares, four roads and four roads. Focusing on the film, we have comprehensively implemented the Green Action; mainly installed outline lights and projection lights on buildings, added more than 100,000 high-end lighting sources, and invested in the Jiangxin Island Brightness Project to make the entire city colorful and colorful. The scene of the city that never sleeps with its neon lights.

Play special cards: "Xie Lingyun's Landscape Poetry Tour", "Taishun Radon Spring Fitness Tour", "Wencheng Liuji Cultural Tourism Festival" and other exciting activities vividly show Yanshan The beauty of Ou Water attracts tourists from all over. As one of the earliest regions in China to develop a market economy, Wenzhou is world-famous for the "Wenzhou Model" of developing the private economy. The "Wenzhou Model" has accumulated a lot of humanistic connotations. As an economic phenomenon, it is being influenced by local government departments and enterprises. Due to the attention of their leaders, they all wanted to visit Wenzhou's enterprises and take a look. Therefore, some travel agencies in Wenzhou promptly launched the "Wenzhou Economic Exploration Tour".

Today, Wenzhou's tourism resource advantages are transforming into industrialization advantages, becoming a new growth point for Wenzhou's economic development.

According to reports, our city received more than 6 million domestic and foreign tourists last year, and its total tourism revenue exceeded 5 billion yuan, equivalent to 6.1% of Wenzhou's GDP.