What consumption did the outbound tourists in China increase?

Many tourists from China began to bid farewell to irrational conspicuous consumption, and their consumption behaviors were more rational and their budgets were more detailed. This is undoubtedly the performance of consumption upgrading. The report on outbound travel during the Spring Festival of 20 18 released by China UnionPay shows that outbound travel of China tourists is no longer limited to "buying in buy buy", and in-depth travel and free travel are becoming more and more common, paying more attention to the experience and quality of overseas travel, and tourists in various cities are spending more and more on catering and entertainment. Take Europe as an example. During the Spring Festival of 20 18, the scale of entertainment consumption in European outbound travel consumption increased rapidly, with the growth rate exceeding 20%, especially in second-and third-tier cities. The entertainment consumption of Shanghai tourists in Europe increased by as much as 37% year-on-year.

Zhang Yuhong, general manager of German company of China Travel Agency, also thinks that China tourists are more practical now. Now more people will shop around and choose rationally according to their personal needs. Health products and sightseeing used to be the main expenses of domestic tourists. Nowadays, the expenditure on children's study tour, art appreciation and collection, health preservation and other services and cultural consumption is rising, becoming the new mainstream of high-end groups.

It is worth mentioning that, similar to go on road trip, which is getting hotter and hotter in China, leaving go on road trip has become popular. China tourists' spending on car rental has also increased rapidly. In the report released by China UnionPay, tourists from first-tier cities have the most car rentals and the highest consumption, while the growth rate of total car rentals, average credit card transaction amount and average transaction amount of tourists from third-tier cities and below is obviously faster than that of other cities.