How to explain the meaning of these three? : tourism culture, holiday tourism, tourism cultural products

Understanding the relationship between tourism and culture and strengthening the construction of tourism culture in an all-round way is of special significance for improving the quality of tourism industry, enhancing market viability and competitiveness, and promoting the faster and better development of tourism.

First, the cultural attributes of tourism

Tourism is essentially a cultural activity. Tourism consumption activities and tourism management activities have strong cultural characteristics. Only by excavating the cultural connotation can we have the charm of attracting tourists.

1, the cultural essence of tourism subject

As a cross-time consumption activity, tourism's widespread appearance is the result of economic development, but whether a person can become a tourist needs internal motivation. From the perspective of historical development, although economic development provides a material basis for social progress, the most fundamental thing in social development is the revolution of social culture and ideas. The prosperity of worldwide tourism activities after the middle of the twentieth century is the result of the global economic recovery and prosperity objectively, and the change of cultural concepts at a deeper level.

2. The cultural connotation of the tourist object.

According to the basic causes and attributes of tourism resources, tourism resources can be divided into two categories: natural resources and human resources. Humanistic tourism resources, whether tangible cultural relics or intangible folk customs and social customs, belong to the category of culture. The natural landscape composed of various natural environments, natural elements, natural substances and natural phenomena can only be transformed from potential tourism resources into realistic tourism resources through artificial development and utilization. Even natural beauty must be reflected and spread through appreciation, which is a cultural activity. Therefore, natural tourism resources are also cultural.

3. Cultural characteristics of tourism media.

Tourists can be said to be cultural consumers who pursue spiritual enjoyment. Therefore, the core products of tourism can only be cultural products or products with high cultural content. Only by providing high-quality cultural products to consumers can tourism operators achieve the purpose of exchange and profit. Under the condition of market economy, the developers of tourism resources should not only understand the characteristics and functions of tourism resources themselves, but also understand the cultural characteristics pursued by tourists and develop cultural tourism products suitable for all kinds of tourism.

Second, the tourism function of culture

The cultural nature of tourism is the concentrated expression of its industrial particularity. Culture is not only the material resource base of tourism, but also its spiritual power support.

1. The basic type of culture determines the existing form of cultural tourism resources.

From the classification of culture, it can be divided into different types according to different standards. From the perspective of tourism, it can be divided into subject culture, object culture and media culture; In terms of scope and time, it can be divided into foreign culture and local culture, historical culture and modern culture; The material carrier based on culture can be divided into mountain culture and water culture. All these are manifestations of cultural diversity. From the perspective of tourism development and construction, we should consider and explore the cultural connotation of various resources from different angles according to different cultural types, and create unique tourism products.

2. The basic characteristics of culture determine the basic characteristics of cultural tourism resources.

Regional characteristics of culture. In the struggle with nature, due to the influence and restriction of its specific geographical conditions, human beings have formed a unique cultural connotation after a long evolution. In ancient China, there was a saying that "five miles have different winds and ten miles have different customs". People living in different natural conditions will have different structures, scopes and objects in their leisure and communication, thus forming a cultural form with strong regional characteristics, which will have many influences on various human behaviors, including tourism activities.

The nationality of culture. Many nationalities in the world have their own cultural traditions, and it is this unique cultural tradition that distinguishes one nationality from others. Every nation lives in a specific environment. Different environments have created different production and life styles, formed different languages, characters, arts, morals, customs and habits, and formed different national cultures, all of which have become the potential for developing national tourism.

Characteristics of the times of culture. In different historical development stages, the content and function of culture are different. According to its different characteristics of the times, it can be divided into many types. In China, people usually divide our history and culture into three stages: primitive culture, agricultural culture and modern culture, which respectively represent the characteristics of primitive society, agricultural society and industrial society. The diversity of the types and levels of human cultural evolution is the reason for the diversity of the world, and it is also the direct incentive for the emergence and development of tourism activities.

Genetic characteristics of culture. In order to survive and reproduce, the older generation will always pass on their accumulated experience and skills in production and life to the next generation. People not only inherited tangible material heritage from the previous generation, but also inherited traditional values, thinking habits, emotional patterns and behavioral norms. After a subtle internalization process, it is deposited at the bottom of consciousness and subconscious, and culture can be preserved and passed on, thus accumulating profound historical and cultural resources.

Characteristics of cultural variation. On the one hand, human beings inherit the cultural achievements created by predecessors, and at the same time make new cultural creations under the new historical conditions. On the other hand, cultural exchange also promotes cultural changes at a faster speed. In the modern society with advanced science and technology, the scope and frequency of cultural exchange are unprecedented, and human beings are dividing and merging their ideas almost all the time. This cultural variability provides rich cultural tourism resources for the development of tourism.

3. Taking Ningshan as an example, how to improve the cultural taste of eco-tourism?

A prominent feature of the current tourism development is the increasingly fierce competition of tourism culture. Using culture to develop tourism and prosper economy has become the general trend and main trend of tourism development, and we must adapt to this situation. Then, how to improve the cultural taste of Qin Ba Han River eco-tourism in the development?

1. Fully tap the cultural connotation and improve the cultural taste of tourism.

Ningshan county's tourism resources are rich in culture and have great potential for development and utilization.

Green culture. Ningshan is located at the southern foot of Qinling Mountains, the source of Hanshui River. Because of its beautiful mountains, waterfalls, caves, valleys and meadows, geological relics and exotic animals and plants, it is known as the "Natural Grand View Garden". For ecotourism-oriented tourism development, Ningshan has a unique natural endowment. The benevolent Leshan, the wise enjoy water, convey the spirit with mountains, and convey feelings with water. Unique geographical conditions and natural resources have become valuable wealth of tourism in Ningshan.

History and culture. Woods ancient road runs through the north and south of the county, runs through Sichuan and Shaanxi, and is preceded by Chu and Henan. Since ancient times, it has accumulated profound historical details in the long river of years, leaving many relics and cultural landscapes. The meridian plank road is faintly discernible, and the remains of the ancient town of Ningshan still exist. There are many touching stories in Chenghuang Temple, Old Mother's Desk, Family Village and Martyrs Monument.

National culture. Ningshan is inhabited by Hui, Mongolian, Manchu, Zhuang and other ethnic groups. Jiangkou Hui Town is home to nearly 3,000 Hui people and is one of the three major Hui towns in the province. The unique living habits and Islamic culture of the local Hui people are also the highlights to attract tourists, especially Hui tourists.

These require us to conduct in-depth investigation and study, vigorously strengthen the collection, collation, development and utilization of tourism historical documents, and fully release the cultural potential contained in tourism resources; We should give full play to the wisdom of professionals in history, literature, architecture, arts and crafts, gardens, fashion design, music, calligraphy, painting, sculpture (plastic) and decoration. Fully rely on artistic and scientific means to artistically treat tourism resources, so that the cultural connotation of tourism resources can be vividly displayed; It is necessary to show the long-standing cultural connotation by holding a series of tourism festivals or building a number of theme cultural parks; We should pay special attention to the planning of tourism culture, effectively solve the problems such as the unclear overall image of tourism, the low cultural level of tourism products, and the poor marketing strategy of tourism market culture, so as to really raise tourism to a new level.

2. Strengthen the understanding of the cultural needs of tourism consumers.

As a tourism operator, we must understand the cultural needs and cultural spirit characteristics of tourism consumers. For example, when foreign tourists come to Ningshan, in addition to enjoying beautiful mountains and rivers, splendid history and culture and tasting delicious food, they also want to know about the local social, economic and cultural development and their customs in production, life, belief and entertainment. It is necessary to study different tourism consumption groups and grasp consumers' cultural consumption psychology. Generally speaking, tourists' cultural consumption psychology is nothing more than aesthetics, innovation, knowledge, pleasure, nostalgia, preference, singing bad songs, conformity and so on. According to these psychological needs, develop some distinctive tourism projects.

3. Further optimize the pattern of tourism development.

At present, the focus of tourism demand and consumption is changing from sightseeing to culture, health care and ecology. The key tourism projects under construction in Ningshan, such as Tianhuashan National Forest Park, Shangbahe Forest Park and Chaoyanggou Resort, mainly focus on vacation and leisure. Efforts should be made to create a number of tourism products, focusing on the development of eco-culture, health and entertainment, holiday and leisure, conference and business tourism products, as well as tourism products with unique cultural characteristics of Ningshan.

4. Comprehensively strengthen the construction of tourism culture.

Tourism is a comprehensive industry involving "eating, living, traveling, traveling, shopping and entertainment". Besides excavating the cultural connotation of tourism resources, its cultural construction should also pay attention to the cultural construction of travel agencies, tourist hotels, tourist companies and other enterprises, especially tourist destinations. The tangible products of tourism enterprises should not only have practical functions, but also meet the cultural functions of customers seeking beauty, novelty and knowledge.

Vacation tourism is a way to relax and relax with vacation and leisure as its main purpose and content (J.D.Strapp, 1988). In the early developed countries in Europe and America, holiday tourism first developed into seaside and hot spring tourism activities (R.C.Mill and A.Morrison, 1985), which often aimed at health care and treatment, and finally developed into a place for social friends and entertainment (Liu Jiaming, 1999). Therefore, holiday tourism is a tourism activity with a clear destination (good holiday environment) as its main purpose.

Vacation tourism began in the early Yuan Dynasty as a need for a few rulers to spend their leisure time. Such as the earliest public bathrooms and corresponding hotel facilities established to meet consular needs. Until18th century, leisure vacation was only an activity of a few ruling classes and wealthy classes to kill their leisure time, and it was not an integral part of public life (Tower, 1996). The popular leisure vacation appeared in19th century. With the expansion of the middle class, the increase of disposable wealth, and the appearance of convenient transportation (Liu Jiaming, 1999), especially with the rapid development of industrialization and urbanization, urban environmental problems are becoming increasingly serious, which makes the popular leisure holidays in Europe and America increasingly active, and the areas with superior environmental quality of medical care become the areas for people to compete for their leisure time.

China has an early holiday history. In the early days, there were typical tourist resorts with royal gardens and private gardens, such as the summer resort in Chengde, Hebei Province, the royal gardens such as the Summer Palace in Beijing, and the private gardens in Suzhou and Wuxi, but the main body of the holiday was a few emperors, princes, relatives and celebrities. Modern leisure vacations are mainly concentrated in beaches, mountains and hot spring resorts, with the main purpose of summer vacation and recuperation.