How to deal with the relationship between organization and public interest in tourism public relations work

Any public relations planning is to seek the development of the organization, and the interests of the organization are often considered first, while the interests of the public are ignored. However, the development of any organization cannot be separated from the support of the public. Numerous facts have proved that only by putting the public interest first and doing everything possible to understand and meet the needs of the public can the organization develop smoothly; Otherwise, the organization will lose public support and cannot survive. As a public relations officer, we should adhere to the principle that "the public is God" and put the public interest first in public relations planning. This is both the guiding ideology of public relations and the professional ethics that public relations personnel should abide by.

Adhering to the priority of public interest does not mean that the organization completely sacrifices its own interests, but requires the organic combination of public interest and organizational interest in public relations planning, so that the organization can always consider the public and put the public interest first while considering its own economic benefits. When there is a contradiction between organizational interests and public interests, we should insist that public interests are higher than organizational interests. Only in this way can we win public support, which is also in line with the long-term interests of the organization. Some organizations are short-sighted, and only consider the interests of the organization and engage in "one-shot business". Some even openly infringe on public interests, make fake and shoddy goods and harm the public. Others cheat and cheat when dealing with collaborators, regardless of their beliefs, which is contrary to the concept of public relations and will inevitably greatly damage the prestige and reputation of the organization.

For example, Legal Weekly reported an incident: a county in Shaanxi Province established a calcium carbide factory, which was located in the suburb five kilometers away from the county seat. Under normal circumstances, it can pay more than 2 million yuan in profits and taxes every year, and it is one of the pillar enterprises in the county. In the autumn when the factory was established, the climate changed abnormally, and the mortality rate of trees and livestock in this area suddenly increased, especially the poplars on both sides of the road died miserably, and the local people talked about it. It is believed that this has never happened before. As soon as the calcium carbide factory was put on the horse, the trees died and the livestock died. It must be caused by waste gas pollution from the calcium carbide plant. The local farmers demanded compensation and stopped the incident. The factory leaders are very helpless. When something happened, they went to the county magistrate and asked the county government for help. The county government failed to deal with this matter promptly and decisively. In a rage, local villagers cut off the only road to the factory, which made it impossible for factory products and raw materials to enter and leave. As soon as the county government saw it, it immediately sent the public security department to solve it. Several policemen clashed with villagers while performing official duties, which made the situation worse. The next day, the Ministry of Public Security sent dozens of policemen to the scene. In the face of hundreds of villagers who lost their minds with shovels and shovels, the police persuaded them in many ways and eventually a bloody conflict broke out. Although several main perpetrators were arrested later, more than a dozen policemen were injured, and the complexity of the problem increased. Later, the lawsuit went all the way to the central government, and the image of factories and police officers was seriously damaged, and farmers also suffered losses.