Traditional Culture Encyclopedia - Travel guide - What does direct tourism sales mean?

What does direct tourism sales mean?

Travel direct sales refers to the direct sales method of travel products without the intervention of intermediary merchants or agents to complete the sales process. This approach can not only save the middleman costs of tourism products, but also improve the price competitiveness and supply stability of the products. Direct tourism sales require companies to implement strong sales and marketing strategies in order to better expand their customer base.

Travel direct sales is different from traditional sales channels. It can be sold online and offline. Online means selling tourism products directly through Internet platforms, such as websites, WeChat official accounts, etc., while offline means setting up sales points in tourist attractions, tourist cities and other places, and completing sales through on-site display and sales. This direct sales method enables better interaction and communication with customers.

Travel direct sales can make customers more assured and trustful. Since purchasing travel products is a kind of experience and feeling, through travel direct sales, customers can better understand the advantages, disadvantages and characteristics of the products, so that they can feel more assured and trustful when purchasing. At the same time, under the tourism direct sales model, companies can provide better after-sales services to make customers more happy and satisfied when using tourism products.