How to write an analysis of the photography industry

The following is an analysis and explanation of the photography industry:

The epidemic situation has improved and tourism has recovered. While travel drives the development of travel photography, the travel photography market feeds back the development of travel destinations. As the domestic epidemic situation improves, , travel shows a recovery trend, especially during the May Day holiday, consumer demand for travel is released, and short-distance peripheral travel and urban outdoor "light" travel increase.

The overall level of domestic travel consumption has improved, and at the same time, a new consumption trend of "traveling for photos" has quietly emerged. The pain points of travel selfies are highlighted. The travel photography market presents the characteristics of multi-scenario consumption, multi-location travel, multi-content shooting, and multi-dimensional consumption. Travel photography/photography has become a habit.

The demand for sharing continues unabated. Consumers have higher and higher requirements for photography, and are increasingly looking forward to higher-end products and forms of expression. However, the pain points and itches of selfies are highlighted, and there is a huge demand gap. Needing to be filled urgently. Travel photography has gradually evolved from "selfie" to professional-level "travel photography", and more than half of consumers expressed their willingness to pay for travel photography.

The market opportunities for travel photography agencies have yet to be activated. From planting to purchasing to sharing, the impact of acquaintance social circles on travel photography decision-making links cannot be ignored. The needs of travel photography are closely related to social sharing. The acquaintance social circle is becoming an important communication position for travel photography, from reaching, communicating, and transforming to share.

The influence of acquaintances’ social circles permeates the entire decision-making chain: 64% said they obtained travel photography information from acquaintances’ social circles; 41% said good word-of-mouth/recommendations from friends can promote consumption; 89% Indicates sharing the results of travel photography in the social circle of acquaintances. Three types of typical travel photography consumer groups need to be accurately interpreted and communicated by brands through in-depth analysis.

Based on gender, region, life stage and travel photography demands, we have extracted four typical representative consumer groups in the travel photography market, namely: ? Groups with children: families enjoying parent-child time; ?High-end group: urban white-collar workers who enjoy life; ?Young group: trendy young people who love to play and eat.

Their crowd characteristics, photography pain points, travel photography purchase behavior and decision-making links have their own characteristics. The "consumer-centered" approach allows companies to better understand consumers, achieve precise positioning, and be fast and accurate. Reach core groups of people and accurately capture the core demands of different typical groups of people. Achieve precise marketing and sales conversion.