What is the current situation and prospect of the tourist souvenir market?

At present, souvenirs of Chinese tourist attractions are collectively referred to as tourist commodities in the industry, and I am honored to work in this line at present. Let's talk about national policies first. At present, two documents clearly point out that we should vigorously develop tourism commodities. For example, document 3 1 mentioned that excluding functional products such as water and instant noodles, the profit of tourist commodities in scenic spots will reach about 40%. As we all know, this is very difficult for most scenic spots at present. Take the first example, the Forbidden City. Six months ago, the Forbidden City became an instant hit on the Internet. With the promotion of Taobao in the Forbidden City, more and more people began to contact the era of tourist goods 2.0. what can I say? In the past, the so-called tourist souvenirs we contacted were mostly products such as fans printed with scenic spots and red ribbons for blessing. Nowadays, Tourism Commodities 2.0 pays more attention to the combination of commodities and culture to create fast-moving consumer goods that the public needs. Taobao in the Forbidden City is a good example. I believe that starting from next year, the era of tourism commodities 2.0 in major 5A scenic spots will come one after another. Thank you.